A Distinguished Leader in Marketing Research and Consumer Behavior
James Lappeman serves as Head of Projects at the UCT Liberty Institute of Strategic Marketing, where he has established himself as a leading expert in consumer behavior and marketing research. After earning his PhD in Business Science specializing in marketing, he has built an impressive academic career with over 435 citations and an h-index of 12. His research focuses on consumer behavior in African markets, with particular emphasis on strategic marketing and market access barriers in sub-Saharan Africa. As a Senior Lecturer and researcher at the University of Cape Town, he contributes significantly to understanding African consumer markets while maintaining active collaborations with international scholars. Through his leadership at the UCT Liberty Institute, he continues to bridge academic research with practical business applications, presenting his findings in boardrooms across various industries while publishing in prestigious international journals including the Journal of International Marketing and European Business Review.