Dr. D Sriram

Dr. D. Sriram is a Professor and the Program Director for Sales and Marketing at the Great Lakes Institute of Management in Chennai. With over 28 years of professional experience, he has spent more than 21 years in senior management roles within the energy and automobile industries, contributing significantly to his expertise in marketing and strategy. Dr. Sriram joined Great Lakes in 2013 and has since been recognized for his impactful teaching, including being named the InsideIIM Professor of the Year in 2020. He specializes in core and elective marketing courses, focusing on areas such as customer experience, customer relationship management, and sales distribution strategies. His academic contributions include research on relationship marketing and customer engagement, with several publications in reputable journals. Dr. Sriram's blend of industry experience and academic prowess positions him as a key figure in shaping future leaders in marketing at Great Lakes Institute of Management.