Leading South African Trend Analyst and Innovation Strategist
Associated with :
Arm EducationDion Chang serves as a faculty member at Duke Corporate Education and leads Flux Trends, his trend analysis firm. As an innovator and creative thinker, he brings a unique global perspective while remaining firmly grounded in African business contexts. His expertise spans tracking shifting social dynamics and understanding consumer mindsets, with a particular focus on translating global trends for companies in Africa and emerging markets. Drawing from over 15 years of experience in the magazine industry, Chang provides valuable insights into the evolving relationships between brands, consumers, and communication channels. His company's groundbreaking annual Flux Trend Review, "The State We're In," has become a significant resource for business strategy. As a freelance journalist and social commentator, he regularly contributes trend columns to various publications and online portals, establishing himself as a thought leader in understanding and predicting market dynamics and consumer behavior.