Retail Marketing Expert and Digital Transformation Specialist
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Claudio Guzmán Cava is an Assistant Professor at the School of Administration at the Pontifical Catholic University of Chile (UC), where he also serves as the Director of Corporate Development. With a background as a Commercial Engineer and an MBA from UC, he brings extensive expertise in marketing, business model refinement, and digital transformation. Guzmán has a strong focus on helping organizations navigate the complexities of digital change, leveraging his experience in both local and global commercial sectors. His teaching emphasizes practical applications, preparing students to succeed in dynamic business environments. In addition to his academic role, he is actively involved in consulting and advising businesses on eBusiness strategies and transformation processes. Through his innovative courses, such as "Keys to Successful Digital Transformation for SMEs," he aims to equip future leaders with the skills necessary to thrive in an increasingly digital world.