Professor and Business Consultant with Expertise in the Fitness and Wellness Industry
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He is a professor at FIA Business School and PUC-SP, currently a PhD candidate in Administration at FEAUSP, and holds a master's degree in Administration from PUC-SP. As the owner of 4GOAL Business Solution, a company dedicated to the fitness and wellness sector, he has provided consultancy and project management services to over 300 companies across Brazil, Argentina, Mexico, Bolivia, Paraguay, and Portugal. He has authored scientific articles presented at various conferences, including the European Marketing Academy Annual Conference (MAC), the Latin American Retail Congress (CLAV), EnAnpad, and SemeAd.