Chloé Schwizgebel

Chloé Schwizgebel, a former MSc student in Global Business Sustainability at the Rotterdam School of Management, has been working as a Communication Assistant for NCA since September 2019. In this role, she provides technical support and manages communication for various NCA events. She has contributed to monitoring the method's progress in both research and practice. In her own research on sustainable communication, she applied Necessity Analysis (NCA) to examine how the absence of perceived greenwashing affects consumer behavior. Schwizgebel’s innovative use of necessity experiments, a relatively new approach in necessity studies, shows great potential for future research. Currently, she applies NCA in the environmental NGO sector, focusing on factors necessary for the successful imp