Catarina Sismeiro

Dr. Catarina Sismeiro currently serves as Managing Director of Annalect Italy, a unit of Omnicom Media Group, following her role as Associate Professor at Imperial College Business School. After earning her PhD in Quantitative Marketing from UCLA's Anderson School and Licenciatura in Management from Faculdade de Economia do Porto, she has established herself as a leading expert in consumer behavior and digital marketing analytics. Her research has garnered significant recognition, including the 2003 Paul E. Green award for her contributions to the Journal of Marketing Research. With over 20 years of experience in statistical methods and advanced analytics, she has held academic positions at prestigious institutions including Imperial College London and the University of Southern California's Marshall Business School. As a technology enthusiast with deep understanding of AI applications, she has successfully supported major brands in their digital transformation journey, particularly in FMCG, automotive, and pharmaceutical sectors. Her work spans from data collection to insights generation, with highly cited publications focusing on online consumer behavior, clickstream data analysis, and social media impact on news consumption.