Carlos García Pont

Carlos García Pont is a distinguished Full Professor at IESE Business School, where he holds dual appointments in the Marketing Department and Business Analysis Department, while also serving as the Director of the Marketing Department. His academic expertise spans strategic management and marketing strategies, making significant contributions to both fields. With extensive experience as a consultant, he has advised both local and multinational companies, helping them develop and implement effective business strategies. His research and teaching focus on marketing strategy, business analysis, and strategic management, bringing practical insights from his consulting work into the classroom. As department head, he leads initiatives in marketing education and research, while maintaining strong connections with the business community. His work bridges the gap between academic theory and practical business application, particularly in the areas of strategic marketing and business development. His expertise has made him a valued advisor to companies seeking to enhance their market position and develop sustainable competitive advantages