Bruce Temkin, XMP, CCXP
Pioneer of Experience Management (XM)
About Me
Bruce Temkin, known as the “Godfather of Customer Experience,” is a leading visionary in Experience Management (XM). He heads the Qualtrics XM Institute, promoting global XM excellence through thought leadership, training, and community-building. Previously, he founded the Temkin Group and held key roles at Forrester Research, becoming its most-read analyst. Bruce also co-founded the Customer Experience Professionals Association. He holds a mechanical engineering degree from Union College and a master’s from MIT Sloan School of Management.