Beatriz Pepper

She is a Professor at FIA Business School, serving as the Customer Relationship Marketing (CRM) Coordinator and Consultant. With over 13 years of professional experience in CRM, she specializes in analytics, customer loyalty, and project management. She holds an MBA in Marketing from FGV, a degree in Administration from FEI, and a qualification as a Computer Technician from Escola Técnica São Francisco de Bórgia (FEI).