Arnout Fischer

Dr. Arnout Fischer serves as Associate Professor in Consumer Behaviour at Wageningen University & Research, where he specializes in understanding consumer responses to new food technologies and innovations. After completing his PhD in Human Technology Interaction from Eindhoven University of Technology and Master's in Industrial Design Engineering from Delft University of Technology, he has established himself as a highly cited researcher with over 8,200 citations. His research employs social psychology theories to examine how existing knowledge, emotions, and cognitions shape consumer attitudes toward food innovations. His most influential work includes groundbreaking research on consumer acceptance of novel protein sources, including insects and cultured meat, as well as studies on food safety and risk perception. As Associate Editor for the Journal of Insects as Food and Feed and through his roles at Newcastle University and ETH Zürich as Visiting Fellow, he continues to shape academic discourse in food innovation acceptance. His current research spans multiple cutting-edge areas including nanotechnology in food, alternative proteins, personalized nutrition, and high-tech agriculture. Through his teaching in the MicroMasters Programme and leadership of projects like Digital Twins and MYPACK, he advances understanding of consumer behavior while developing practical applications for food innovation acceptance. His work particularly emphasizes the role of emotions and cognitions in shaping consumer attitudes toward novel food technologies, demonstrated through his extensive publication record on consumer risk-benefit perceptions and technology acceptance.