Anne-Kathrin Klesse
Pioneering Research in Consumer Behavior at Erasmus University
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Total Students
About Me
Dr. Anne-Kathrin Klesse serves as an Assistant Professor in the Department of Marketing Management at the Rotterdam School of Management, Erasmus University in the Netherlands. With a PhD from Maastricht University, her research focuses on consumer judgment and decision-making processes. She aims to understand how to effectively nudge consumers towards making "better" decisions, such as saving money, adopting healthier eating habits, and choosing sustainable consumption options. Her findings have been published in several leading academic journals, including the Journal of Consumer Research. In recognition of her innovative work, she was awarded the esteemed VENI grant in 2015 for her research on the impact of expression modalities on consumer choice and judgment.