Leading Academic in Marketing and Consumer Behavior
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Professor and coordinator of the Marketing Department (LabMarketing) at FIA Business School, he is also a Full Professor at the University of São Paulo, where he oversees the Undergraduate Program at FEA-USP and serves as the Coordinator of the Undergraduate Course in Administration. In addition to teaching in Postgraduate Programs (Master's and Doctorate) at FEA-USP, he leads the Marketing Area of the Administration Department and represents Brazil at the European Marketing Association (EMAC). An accomplished author, he has contributed to books, book chapters, and numerous articles in both national and international journals and conferences. His research interests include Consumer Behavior, Marketing Strategy, and ethical considerations in Marketing, with specialization in Marketing Research, Strategy, and Planning.