Distinguished Marketing Professor and International Business Education Leader
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Andres Ibanez Tardel has served as a Professor at the School of Administration at Pontificia Universidad Católica de Chile for over 35 years, while simultaneously holding the position of Director of International Relations and Executive Education since 2012. His academic credentials include a Commercial Engineering degree from Pontificia Universidad Católica de Chile and an MBA in Marketing from Northwestern University's Kellogg School of Management, complemented by advanced studies at Harvard and UCLA. His expertise spans various aspects of marketing, including pricing strategies, branding, and Customer Relationship Management (CRM), teaching both undergraduate and graduate programs. He has held several leadership positions, including Director of the School of Administration and MBA program at UC, and served as a Visiting Professor at the University of Notre Dame. Beyond academia, his corporate experience includes directorship roles at various companies including Grupo Lagos Chile, AIRLIFE Chile SA, and Empresas Ariztia, bringing practical business insights to his teaching. His current focus includes teaching specialized courses in the MBA-UC program, particularly in Pricing and Promotions, while also contributing to various diploma programs in Marketing, Digital Marketing, and Strategic Sales