MBA in Marketing - Transform Organizations, Elevate Careers

The MBA in Marketing program equips students with strategic thinking and data-driven decision-making skills to thrive in the evolving marketing landscape. It offers a balanced curriculum covering consumer behavior, brand management, marketing analytics, and digital marketing strategies. By integrating core business principles with specialized marketing concepts, this program prepares students to craft impactful campaigns and build strong customer relationships. The program emphasizes real-world learning through case studies, industry projects, and experiential learning opportunities, ensuring graduates are well-prepared for the digital era with expertise in social media, digital marketing, and consumer engagement strategies.

English

Course Start Date:
Starting Soon
Applications Deadline:
Admissions are Open
Duration:
2 Years

₹ 50,000

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Overview

Why Master of Business Administration (Online MBA)?

This program prepares students for exciting career opportunities in various industries, focusing on market strategies, brand growth, and consumer engagement worldwide. The curriculum emphasizes data-driven decision-making with courses in business analytics, research methods, and marketing performance measurement, making graduates highly valuable in today's competitive market.

What does this course have to offer?

Key Highlights

Covers core business management and specialized marketing subjects like consumer behavior, digital marketing, and brand management
Emphasizes data-driven decision-making with courses in business analytics, research methods, and marketing performance measurement
Focuses on real-world learning through case studies, industry projects, and experiential learning opportunities
Prepares students for the digital era with expertise in social media, digital marketing, and consumer engagement strategies

Who is this programme for?

Marketing professionals seeking career advancement
Business graduates looking to specialize in marketing
Working professionals wanting to develop strategic marketing skills
Entrepreneurs planning to build marketing expertise
Career changers interested in marketing field

Minimum Eligibility

Pass in an Undergraduate Bachelor Program of minimum duration of three years in any stream from UGC Recognized University with minimum aggregate of 50% or equivalent letter/numerical grade
A relaxation of 5% shall be given to SC/ST candidates
Candidates in final semester of Bachelors Program are also eligible to apply

Who is the programme for?

The program follows a comprehensive admission process for qualified candidates with undergraduate degrees. The academic structure spans 2 years with 4 semesters, covering both core business management subjects and specialized marketing courses. Students engage in research-based learning and practical applications throughout the program.

Important Dates

Selection process

How to apply?

Curriculum

The curriculum is designed to provide a comprehensive understanding of marketing principles and practices. It includes core business subjects like Business Environment and Strategy, Human Resource Management, Corporate Finance, and Business Statistics for Decision Making. Specialized marketing subjects cover Sales and Distribution Management, Consumer Behavior and Brand Management, with emphasis on research-based learning in the final semester.

There are 4 semesters in this course

The program spans 4 semesters over 2 years. Semester 1 covers 20 credits including foundational business subjects. Semester 2 focuses on 24 credits with core management areas like Human Resource Management, Corporate Finance, and Business Statistics. Semester 3 continues with 24 credits covering Sales and Distribution Management, and Consumer Behavior and Brand Management. The final semester includes 12 credits dedicated to Research Based Learning, allowing students to apply their knowledge in practical scenarios.

Semester 1

Semester 2

Semester 3

Semester 4

Programme Length

2 years with flexible learning options through live online classes

Tuition Fee

The program offers affordable fee structure with yearly and total fee payment options. Domestic students can pay ₹25,000 yearly or ₹50,000 total. International students have options of $400 yearly or $800 total. Additional examination fees apply annually. EMI options starting from ₹3,210 per month are available to make education more accessible.

Fee Structure

Payment options

Learning Experience

Students experience live online classes with interactive learning environments. The program combines theoretical knowledge with practical applications through case studies, industry projects, and experiential learning opportunities. This approach ensures comprehensive skill development and real-world readiness.

University Experience

Yenepoya Deemed-to-be University provides a comprehensive educational experience with UGC recognition and accreditation. Students benefit from quality education standards, experienced faculty, and institutional support throughout their academic journey. The university maintains high academic standards while offering flexible online learning options for working professionals.

About the University

Yenepoya University, established in 2008, is a private deemed-to-be university located in Mangalore, Karnataka. The institution operates from a 150+ acre eco-friendly campus and has evolved into a comprehensive center of learning with multiple constituent colleges offering programs in medical, dental, nursing, pharmacy, management, and other disciplines. The university has achieved significant recognition for its academic excellence and recently expanded with a new campus in Bangalore's Bhartiya City.

#801

QS Asia Ranking 2024

#258

QS Southern Asia Ranking

#95

NIRF Overall Ranking 2024

Affiliation & Recognition

UGC

NAAC

NABH

Career services

The Career Development Centre at Yenepoya University provides comprehensive placement and career support services to students across all disciplines. The center implements a structured approach to career development through pre-placement training, industry interactions, and placement assistance. Students receive extensive guidance in soft skills development, technical skills enhancement, and personality development workshops. The university maintains strong relationships with industry partners and organizes regular recruitment drives, career fairs, and industry-academia interface sessions. The placement process begins with career counseling in early years and continues through final placements, with additional support for internships and live projects.

23-24 LPA

Highest Package

5-6 LPA

Average Package

85%

Placement Rate

Top Recruiters

Course Start Date:
Starting Soon
Applications Deadline:
Admissions are Open
Duration:
2 Years

₹ 50,000

Add to compare

Testimonials

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Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.

Is the online degree program offered by Yenepoya (Deemed-to-be University) UGC entitled

Does an online degree hold the same value as a offline degree

Do the Online Degrees have a validity period