MBA in Marketing and Human Resource Management

The Online MBA in Marketing and Human Resource Management provides a strategic blend of marketing expertise and HR leadership skills, enabling professionals to drive business growth while managing talent effectively. This program equips students with knowledge in brand management, digital marketing, consumer behavior, talent acquisition, and employee performance optimization, fostering well-rounded business leaders. The curriculum offers dual specialization in marketing and HRM to drive business growth and workforce excellence with comprehensive learning in brand management, digital marketing, talent acquisition, and performance management through hands-on exposure to real-world case studies and industry-relevant business strategies.

English

Course Start Date:
Starting Soon
Applications Deadline:
Admissions are Open
Duration:
2 Years

₹ 50,000

Add to compare

Overview

Why Master of Business Administration (Online MBA)?

This program unlocks career potential in both marketing and human resource domains, preparing professionals for strategic leadership roles. The curriculum is designed for leadership roles, integrating people management with market-driven business strategies through comprehensive learning and hands-on exposure to real-world case studies.

What does this course have to offer?

Key Highlights

Dual specialization in marketing and HRM to drive business growth and workforce excellence
Comprehensive learning in brand management, digital marketing, talent acquisition, and performance management
Hands-on exposure to real-world case studies and industry-relevant business strategies
Designed for leadership roles, integrating people management with market-driven business strategies

Who is this programme for?

Marketing and HR professionals seeking dual expertise
Business graduates looking to specialize in marketing and human resources
Working professionals wanting integrated business and people management skills
Entrepreneurs planning to build comprehensive organizational capabilities
Career changers interested in marketing and HR leadership roles

Minimum Eligibility

Pass in an Undergraduate Bachelor Program of minimum duration of three years in any stream from UGC Recognized University with minimum aggregate of 50% or equivalent letter/numerical grade
A relaxation of 5% shall be given to SC/ST candidates
Candidates in final semester of Bachelors Program are also eligible to apply

Who is the programme for?

The program follows a comprehensive admission process for qualified candidates with undergraduate degrees. The academic structure spans 2 years with 4 semesters, covering both core business management subjects and specialized marketing and HR courses. Students engage in research-based learning and practical applications throughout the program.

Important Dates

Selection process

How to apply?

Curriculum

The curriculum is designed to provide comprehensive understanding of both marketing and human resource management principles integrated with business management. It includes core business subjects and specialized courses covering Business Environment and Strategy, Human Resource Management, Corporate Finance, Business Statistics for Decision Making, Compensation Management and Employee Engagement, and Consumer Behavior and Brand Management.

There are 4 semesters in this course

The program spans 4 semesters over 2 years. Semester 1 covers 20 credits with foundational subjects. Semester 2 includes 24 credits covering Business Environment and Strategy, Human Resource Management, Corporate Finance, Business Statistics for Decision Making, Compensation Management and Employee Engagement, and Consumer Behavior and Brand Management. Semester 3 continues with 24 credits covering advanced specialized subjects. Semester 4 includes 12 credits dedicated to Research Based Learning, allowing students to apply their knowledge in practical marketing and HR scenarios.

Semester 1

Semester 2

Semester 3

Semester 4

Programme Length

2 years with flexible learning options through live online classes

Tuition Fee

The program offers affordable fee structure with yearly and total fee payment options. Domestic students can pay ₹25,000 yearly or ₹50,000 total. International students have options of $400 yearly or $800 total. Additional examination fees apply annually. EMI options starting from ₹3,210 per month are available to make education more accessible.

Fee Structure

Payment options

Learning Experience

Students experience live online classes with interactive learning environments. The program combines theoretical knowledge with practical applications through case studies, industry projects, and hands-on exposure to real-world business strategies. This approach ensures comprehensive skill development and readiness for strategic leadership roles in marketing and HR domains.

University Experience

Yenepoya Deemed-to-be University provides a comprehensive educational experience with UGC recognition and accreditation. Students benefit from quality education standards, experienced faculty, and institutional support throughout their academic journey. The university maintains high academic standards while offering flexible online learning options for working professionals.

About the University

Yenepoya University, established in 2008, is a private deemed-to-be university located in Mangalore, Karnataka. The institution operates from a 150+ acre eco-friendly campus and has evolved into a comprehensive center of learning with multiple constituent colleges offering programs in medical, dental, nursing, pharmacy, management, and other disciplines. The university has achieved significant recognition for its academic excellence and recently expanded with a new campus in Bangalore's Bhartiya City.

#801

QS Asia Ranking 2024

#258

QS Southern Asia Ranking

#95

NIRF Overall Ranking 2024

Affiliation & Recognition

UGC

NAAC

NABH

Career services

The Career Development Centre at Yenepoya University provides comprehensive placement and career support services to students across all disciplines. The center implements a structured approach to career development through pre-placement training, industry interactions, and placement assistance. Students receive extensive guidance in soft skills development, technical skills enhancement, and personality development workshops. The university maintains strong relationships with industry partners and organizes regular recruitment drives, career fairs, and industry-academia interface sessions. The placement process begins with career counseling in early years and continues through final placements, with additional support for internships and live projects.

23-24 LPA

Highest Package

5-6 LPA

Average Package

85%

Placement Rate

Top Recruiters

Course Start Date:
Starting Soon
Applications Deadline:
Admissions are Open
Duration:
2 Years

₹ 50,000

Add to compare

Testimonials

Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.

Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.

Is the online degree program offered by Yenepoya (Deemed-to-be University) UGC entitled

Does an online degree hold the same value as a offline degree

Do the Online Degrees have a validity period