Online MBA in Digital Marketing - VGU
The Online MBA in Digital Marketing from VGU is a UGC-entitled, NAAC A+ accredited postgraduate programme designed for learners who want a career in digital marketing built on a strong foundation of core business management. Ranked by Times B-School as North India's Best Management Programme, the curriculum blends core subjects such as managerial economics, financial management, marketing management and strategic management with a dedicated Digital Marketing specialization covering search engine marketing, web analytics, social media marketing and search engine optimization.\n\nSpread across four semesters, the programme combines foundational management training in the first two semesters with focused digital marketing electives in semesters three and four, culminating in an industry-aligned research project. Learners get access to AI-powered audio-visual lectures, personalized learning paths and smart assessment tools, supported by a collaborative online learning environment and round-the-clock learner support.\n\nGraduates of this specialization are positioned for roles such as Digital Marketing Strategist, Brand Manager, Marketing Analyst and Media Planner, backed by 360-degree career assistance including guidance from industry experts, resume reviews and LinkedIn profile makeovers.
English
Course Start Date:
Starting Soon
Application Deadline:
30th Jun, 2026
Duration:
2 Years
₹ 1,50,000
Overview
VGU's Online MBA with a specialization in Digital Marketing is a UGC-entitled, NAAC A+ accredited postgraduate management programme delivered entirely online over four semesters. The programme is structured to build a strong managerial foundation in the first two semesters through subjects such as managerial economics, accounting for managers, financial management, marketing management and research methodology, before moving into a focused Digital Marketing track from the third semester onward.
In semester three, learners take a dedicated elective block covering introduction to digital marketing, search engine marketing, web analytics and social media marketing, alongside core subjects like strategic management and project management. Semester four builds on this with search engine optimization and website planning and structure, paired with an industry-aligned research project, corporate readiness sessions and a module on the Indian knowledge system.
The programme is delivered through AI-powered audio-visual lectures, personalized learning paths and smart assessment tools, with access to 24/7 learner support and a collaborative online community of learners drawn from multiple continents.
Why Online MBA (Master of Business Administration)?
This Digital Marketing specialization stands out for combining a UGC-entitled, NAAC A+ accredited MBA credential with a curriculum ranked by Times B-School as North India's Best Management Programme. Rather than treating digital marketing as a single add-on subject, the programme builds a four-course elective block across search engine marketing, web analytics, social media marketing and search engine optimization, supported by website planning and structure in the final semester.
Learners benefit from industry-based micro credentials offered in collaboration with industry partners, monthly industry interaction sessions to stay corporate-ready, and an interdisciplinary curriculum that blends core management theory with hands-on digital skill-building. The programme is also designed to be globally accessible, with learners joining from multiple continents and benefiting from flexible, technology-enabled delivery.
On the career side, the specialization is backed by 360-degree career assistance, including guidance from industry experts, resume reviews and LinkedIn profile makeovers, aimed at preparing learners for roles such as Digital Marketing Strategist, Brand Manager, Marketing Analyst and Media Planner.
What does this course have to offer?
Key Highlights
UGC-Entitled, NAAC A+ accredited online MBA programme
Ranked North India's Best Management Programme by Times B-School
Dedicated Digital Marketing elective block across four core subjects
Search engine optimization and website planning modules in the final semester
20-credit industry-aligned research project
360-degree career support including resume reviews and LinkedIn profile makeovers
Industry-based micro credentials with renowned industry partners
AI-powered audio-visual lectures and personalized learning paths
Global learner base spanning multiple continents
Interested in career outcomes and specializations?
Who is this programme for?
Graduates looking to specialize in digital marketing within a postgraduate management programme
Professionals and fresh graduates aiming to build careers in digital marketing and brand management
Learners who prefer a flexible, fully online postgraduate management format
Individuals targeting roles such as Digital Marketing Strategist, Brand Manager or Marketing Analyst
Learners seeking a UGC-entitled and NAAC A+ accredited management credential
Minimum Eligibility
3-Year Bachelor's Degree from a recognized university or institution
Not sure whether you qualify for this programme?
Who is the programme for?
Admission to the Online MBA in Digital Marketing requires a three-year bachelor's degree from a recognized university or institution. Prospective learners share their details through an application form, complete a registration step, and submit the required documents for verification before their admission is confirmed by the university.
Academically, the programme follows a four-semester structure aligned with UGC guidelines. The first two semesters establish core management knowledge across economics, accounting, business communication, marketing, finance, human resources and information systems. From the third semester, learners commit to the Digital Marketing elective block, covering search engine marketing, web analytics and social media marketing, and continue this specialization into the fourth semester with search engine optimization and website planning and structure.
The final semester also includes an industry-aligned research project, a corporate readiness component, and a module on the Indian knowledge system, rounding out the academic experience with both applied and reflective learning.
Selection process
How to apply?
Curriculum
The curriculum for the Digital Marketing specialization is organized across four semesters. The first two semesters cover common MBA foundations, including managerial economics, quantitative methods, accounting, legal aspects of business, organizational behaviour, business communication, human resource management, financial management, marketing management, research methodology, management information systems, international business and total quality management, along with a core digital marketing module and a module on innovation and design thinking.\n\nFrom the third semester, learners specialize through a dedicated Digital Marketing elective block covering introduction to digital marketing, search engine marketing, web analytics and social media marketing, studied alongside project management, supply chain management, strategic management and entrepreneurship and innovation management.\n\nThe fourth semester combines an industry-aligned research project, corporate readiness and Indian knowledge system modules with two further Digital Marketing electives: search engine optimization and website planning and structure, completing the specialization with a practice-oriented focus on online marketing execution.
There are 5 semesters in this course
In the first semester, learners build core managerial capability through managerial economics, quantitative methods for management, accounting for managers, legal aspects of business, management concepts and organizational behaviour, business environment, and business communication.\n\nThe second semester broadens this foundation with human resource management, financial management, marketing management, research methodology, management information systems, international business management and total quality management, while also introducing a core digital marketing module and a module on innovation and design thinking that primes learners for the specialization ahead.\n\nThe third semester pairs general management subjects such as project management, supply chain management, strategic management, and entrepreneurship and innovation management with the Digital Marketing elective block, where learners study introduction to digital marketing, search engine marketing, web analytics and social media marketing in depth.\n\nIn the fourth and final semester, learners complete two further Digital Marketing electives, search engine optimization and website planning and structure, while also undertaking an industry-aligned research project, a corporate readiness component, and a module on the Indian knowledge system that together close out the specialization.
Semester 1
Semester 2
Semester 3
Semester 4
Elective Pool – Digital Marketing
Programme Length
2 years (24 months), delivered across four semesters in a fully online format
Tuition Fee
Tuition for the Digital Marketing specialization is structured as a total programme fee that learners can pay through one of three plans: a semester-wise plan paid in four installments, an annual plan covering two semesters at a time with a concession on the total amount, or a one-time plan covering the full programme upfront with a larger concession. International learners are charged a separate, higher fee structure under the same set of payment plan options.
In addition to the programme fee, learners pay a separate examination fee each semester, with a higher rate applicable to international learners. The fee structure is designed to give learners flexibility in how they spread out their payments while rewarding upfront or annual commitment with proportionate concessions.
Fee Structure
Payment options
Financing options
Need help understanding fees, EMI options, or scholarships?
Learning Experience
Learning on this programme is delivered through AI-powered audio-visual lectures that allow learners to study at their own pace and on the go, supported by personalized learning paths that adapt to individual progress. Smart assessment tools are used to track understanding throughout the programme, while a collaborative online learning environment connects learners with peers across different specializations and backgrounds.
Learners also have access to round-the-clock support and resources, ensuring queries related to academics or the platform can be resolved without long delays. The overall pedagogy emphasizes an interdisciplinary approach, layering core management theory with applied digital marketing skill building, monthly industry interaction sessions, and career-oriented engagement designed to keep learners corporate-ready throughout the programme.
University Experience
VGU's online programmes operate under UGC entitlement and carry a NAAC A+ accreditation, with the MBA programme recognized by Times B-School as North India's Best Management Programme. The university positions its online learning environment as affordable, accessible and flexible, while maintaining academic rigor through curriculum aligned to UGC guidelines.
Learners join a global community, with the university noting participation from learners across multiple continents. Beyond academics, the university offers industry-based micro credentials developed in collaboration with industry partners, along with 360-degree career assistance covering guidance from industry experts, resume reviews and LinkedIn profile makeovers, reflecting an institutional focus on combining academic credentials with employability support.
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About the University
Established in 2012, Vivekananda Global University is a leading private university in Rajasthan. The university has been awarded "Excellence in Teaching Methodology" and is certified as a "Global League Institute." VGU offers various UG, PG, Research, and Diploma programs in Engineering, Management, Law, Hotel Management, Pharmacy, and other disciplines. The university operates from a modern campus in Jagatpura, Jaipur
#33
Outlook State Private University Ranking 2024
A+
NAAC Grade
7500+
Total Students
Affiliation & Recognition
UGC
NAAC
AICTE
Career services
VGU's dedicated placement department actively facilitates student placements across various industry domains. The university provides comprehensive training programs including workshops, seminars, and industrial talks to enhance students' soft skills, confidence, and public speaking abilities. The placement cell works closely with both students and employers to ensure optimal job matches. The university conducts corporate workshops with major companies like Ernst & Young and KPMG to provide students with real-world corporate exposure. Both on-campus and off-campus placement assistance is provided, along with personality development training, aptitude training, resume building workshops, group discussions, and mock interviews
46LPA
Highest Package
50000 per month
Highest Internship Stipend
200+
Total Companies Visited
Top Recruiters
Course Start Date:
Starting Soon
Application Deadline:
30th Jun, 2026
Duration:
2 Years
₹ 1,50,000
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.