Online BBA-Digital Marketing

Online VGU's Bachelor of Business Administration (BBA) is a UGC-Entitled, NAAC A+ 3-year undergraduate program designed to meet the evolving needs of the modern workforce. This comprehensive programme offers flexibility, affordability, and accessibility with a vast pool of electives including General Management, Digital Marketing, Retail Management, and FinTech. The programme prepares students for diverse career opportunities in business analysis, management, digital marketing, retail operations, and financial technology sectors. With 148 program credits spread across 6 semesters, students gain both theoretical knowledge and practical skills through AI-powered lectures, personalized learning paths, and industry-based micro credentials. The programme includes 360-degree career assistance, monthly industry sessions, and holistic learning through interdisciplinary curriculum.

English

Course Start Date:
Starting Soon
Applications Deadline:
Rolling admissions
Duration:
3 Years

₹ 1,32,000

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Overview

Why Bachelor of Business Administration (BBA)?

This programme is perfect for those who want to turn their business dreams into reality. Ranked among North India's best by Times B-School, our online BBA offers industry-relevant electives in India's most sought-after fields. With 92% global acceptance by employers and 50% cost savings compared to regular degree programmes, this is the most affordable, accessible and flexible BBA programme available.

What does this course have to offer?

Key Highlights

UGC-Entitled and NAAC A+ accredited programme
Ranked among North India's best by Times B-School
Industry-relevant electives in high-demand fields
360-degree career assistance with industry expert guidance
Industry-based micro credentials with renowned partners
Global accessibility with learners from 4 continents
Monthly industry sessions for corporate readiness
Holistic learning with interdisciplinary curriculum

Who is this programme for?

Working professionals seeking career advancement
Recent 12th grade graduates from any stream
Entrepreneurs wanting to formalize business knowledge
Individuals seeking flexible online education
Career changers looking to enter business management
Students preferring affordable quality education

Minimum Eligibility

12th or equivalent examination in any stream from a recognized board/council/university

Who is the programme for?

The admission process is straightforward requiring 12th or equivalent examination in any stream from a recognized board, council, or university. The program follows a semester system with 148 total credits distributed across 6 semesters over 3 years. Academic structure includes core subjects and specialized electives allowing students to choose from General Management, Digital Marketing, Retail Management, or FinTech based on their career aspirations.

Important Dates

Selection process

How to apply?

Curriculum

The curriculum is carefully structured with 148 total credits across 6 semesters. Each semester carries 24-26 credits covering core business subjects and specialized electives. The program includes General Management focusing on Psychology for Managers, Financial Management, CRM, and Cost Accounting. Digital Marketing covers SEO, Social Media, Content Strategy, and Lead Generation. Retail Management includes Store Operations, Supply Chain, Logistics, and Consumer Behavior. FinTech covers Digital Banking, Payments, Financial Infrastructure, and Market Institutions.

There are 6 semesters in this course

Semester 1 includes 26 credits covering foundational business concepts and introduction to management principles. Semester 2 continues with 26 credits focusing on core business subjects including economics, accounting, and organizational behavior. Semester 3 introduces 24 credits of intermediate subjects with business communication and research methodology. Semester 4 covers 24 credits including strategic management and marketing fundamentals. Semester 5 focuses on 24 credits of specialized electives allowing students to choose their area of concentration. Semester 6 completes the program with 24 credits including capstone projects and advanced elective subjects. Each elective track is designed to equip learners with knowledge and practical skills for real-world success.

Semester 1

Semester 2

Semester 3

Semester 4

Semester 5

Semester 6

Programme Length

3 years/36 months program delivered across 6 semesters. The flexible online format allows students to learn at their own pace while maintaining academic rigor. Students can complete the program within the standard timeframe or extend based on personal circumstances.

Tuition Fee

Total program fees are ₹132,000 for Indian nationals and ₹264,000 for foreign nationals. The program offers flexible payment options including semester-wise payments of ₹22,000, annual payment plans with 10% concession at ₹39,600, and one-time payment with 15% discount at ₹112,200. Additional examination fees of ₹1,500 per semester apply for Indian learners.

Fee Structure

Payment options

Financing options

Financial Aid

Learning Experience

The learning experience is enhanced through AI-powered AV lectures, personalized learning paths, mobile accessibility, smart assessment tools, collaborative learning environment, and 24/7 support resources. The program utilizes innovative pedagogy to empower every learner through comprehensive support systems and interactive learning methodologies.

University Experience

Students experience a comprehensive university environment with access to digital resources, industry partnerships, global learning community, and continuous academic support. The program provides holistic development through interdisciplinary curriculum, skill-building engagement, and industry connections that prepare students for successful careers in business management.

About the University

Established in 2012, Vivekananda Global University is a leading private university in Rajasthan. The university has been awarded "Excellence in Teaching Methodology" and is certified as a "Global League Institute." VGU offers various UG, PG, Research, and Diploma programs in Engineering, Management, Law, Hotel Management, Pharmacy, and other disciplines. The university operates from a modern campus in Jagatpura, Jaipur

#33

Outlook State Private University Ranking 2024

A+

NAAC Grade

7500+

Total Students

Affiliation & Recognition

UGC

NAAC

AICTE

Career services

VGU's dedicated placement department actively facilitates student placements across various industry domains. The university provides comprehensive training programs including workshops, seminars, and industrial talks to enhance students' soft skills, confidence, and public speaking abilities. The placement cell works closely with both students and employers to ensure optimal job matches. The university conducts corporate workshops with major companies like Ernst & Young and KPMG to provide students with real-world corporate exposure. Both on-campus and off-campus placement assistance is provided, along with personality development training, aptitude training, resume building workshops, group discussions, and mock interviews

46LPA

Highest Package

50000 per month

Highest Internship Stipend

200+

Total Companies Visited

Top Recruiters

Course Start Date:
Starting Soon
Applications Deadline:
Rolling admissions
Duration:
3 Years

₹ 1,32,000

Add to compare

Testimonials

Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.

Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.

What is the duration of the Online BBA program

What are the eligibility criteria

What are the elective options available

Is this program UGC approved

What kind of career support is provided

Are there any examination fees