MBA in Marketing Management - UPES Online
Master strategic marketing expertise with UPES Online's MBA in Marketing Management. This comprehensive program equips professionals with advanced skills in digital marketing, consumer behavior, brand management, and market research. Students gain practical knowledge through case studies, industry projects, and global certifications from prestigious universities. The curriculum covers emerging trends in marketing analytics, customer relationship management, and strategic marketing decision-making. Graduates are prepared for leadership roles in marketing across diverse industries, with strong placement support and career guidance.
₹ 1,75,499
₹ 1,94,999
Overview
Develop advanced marketing expertise through comprehensive curriculum covering strategic marketing, digital transformation, and consumer insights. Learn from industry-experienced faculty and gain global certifications from prestigious universities like Wharton Online and University of Minnesota.
Why Online MBA (Master of Business Administration)?
This program is designed for professionals seeking to advance their marketing careers and gain strategic leadership skills in the rapidly evolving marketing landscape. With industry-relevant curriculum and flexible online learning, it prepares students for high-impact marketing roles.
What does this course have to offer?
Key Highlights
UGC-approved degree program
Ranked 46th among Indian universities by NIRF 2024
Global certifications from Wharton Online and other prestigious universities
Flexible online learning format
Comprehensive placement support
Industry-experienced faculty
Who is this programme for?
Marketing professionals seeking career advancement
Business graduates wanting to specialize in marketing
Working professionals looking for flexible learning options
Entrepreneurs and business owners
Career changers interested in marketing field
Minimum Eligibility
Bachelor's degree in any discipline with minimum 50% marks (60% for international students)
Bridge course required for students without Mathematics background at +2 or undergraduate level
Not sure whether you qualify for this programme?
Admission Overview
The admission process involves application submission with required documents including graduation certificates and academic transcripts. Candidates must meet the minimum eligibility criteria of 50% marks in graduation. The university offers rolling admissions with flexible enrollment options throughout the year.
Here's a Glimpse of Your Degree
*Disclaimer: The image is for illustrative purposes only and may be subject to change at the discretion of Management.
Selection process
How to apply?
Curriculum
The curriculum spans 4 semesters covering core business fundamentals and specialized marketing subjects. Key areas include managerial economics, marketing management, consumer behavior, digital marketing, brand management, strategic management, and research methodology. Students also complete a dissertation project in their final semester.
There are 4 semesters in this course
The program includes comprehensive modules across four semesters. Semester I covers foundational subjects like Managerial Economics, Accounting for Managers, Marketing Management, and Operations Management. Semester II focuses on advanced topics including Business Analytics, Financial Management, and Organisational Behaviour. Semester III emphasizes specialized marketing areas such as Consumer Behaviour in Digital World, Digital Brand Management, and Customer Relationship Management. The final semester includes Strategic Management, Digital Marketing, Innovation & Entrepreneurship, and a Dissertation project.
SEMESTER I
SEMESTER II
SEMESTER III
SEMESTER IV
Programme Length
24-month program with flexible semester-wise structure allowing working professionals to balance studies with career commitments. Each semester includes comprehensive coursework, assignments, and practical projects.
Whom you will learn from?
Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.
Tuition Fee
Total program fee of ₹1,75,000 with flexible payment options. Year 1 fee is ₹95,000 and Year 2 fee is ₹80,000. Monthly EMI option available at ₹7,955. Merit scholarships and low-interest loan options are available to eligible students.
Fee Structure
Payment options
Financing options
Financial Aid
Need help understanding fees, EMI options, or scholarships?
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About the University
Established in 2003 through the UPES Act of the State Legislature of Uttarakhand, UPES is India's first energy university. Located in Dehradun's serene Himalayan foothills, the university spans a 44-acre campus offering specialized programs through seven schools: Advanced Engineering, Computer Science, Design, Law, Business, Health Sciences & Technology, and Liberal Studies. The university is recognized for its industry-aligned curriculum, international outlook, and innovative teaching approaches. UPES has emerged as a leading institution, ranked as the No. 1 private university in academic reputation in India by QS World University Rankings 2025
#801-850
QS World Ranking 2026
#163
QS Asia Ranking 2026
#45
NIRF University Rank 2025
Affiliation & Recognition
Affiliation & Recognition
Career services
UPES provides comprehensive career support through its EDGE (Enhanced Development Growth and Enrichment) program. The center focuses on key areas including entrepreneurship, exam pathways, and employability. Students receive extensive support through insightful workshops, seminars, and training programs covering aptitude development, pre-internship training, life skills, graduate career guidance, thinking skills, and communication workshops. The center also conducts mock interviews, employability boot camps, and industry mentoring by alumni. Summer internships are mandatory for all students, ranging from eight weeks to six months, helping them gain practical industry exposure. The university maintains strong industry connections resulting in over 2400 online internships on live projects.
INR 49 LPA
Highest Package (Overall)
94%
Placement Rate
560+
Total Recruiters
Top Recruiters
₹ 1,75,499
₹ 1,94,999
Frequently asked Questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.