BBA in Digital Business - UPES Online
The BBA in Digital Business at UPES Online helps students develop a strong foundation in core business principles while gaining a deep understanding of digital business models, platforms, and strategies. The program introduces learners to the fundamentals of e-commerce, digital marketing, analytics, and innovation-led growth. This comprehensive degree program is designed to meet the growing demand for digital-first talent as businesses across sectors accelerate their digital transformation journeys. Students will learn to navigate the evolving digital landscape and build future-ready capabilities essential for success in modern business environments.
₹ 1,51,891
₹ 1,68,768
Overview
The BBA in Digital Business at UPES Online helps students develop a strong foundation in core business principles while gaining a deep understanding of digital business models, platforms, and strategies. The program introduces learners to the fundamentals of e-commerce, digital marketing, analytics, and innovation-led growth. This comprehensive degree program is designed to meet the growing demand for digital-first talent as businesses across sectors accelerate their digital transformation journeys.
Why BBA (Bachelor of Business Administration)?
This program is ideal for students looking to build future-ready capabilities in the digital business landscape. With businesses across sectors accelerating their digital transformation journeys, there is growing demand for professionals who understand digital business models, platforms, and strategies. The program combines core business principles with specialized digital knowledge.
What does this course have to offer?
Key Highlights
Strong foundation in core business principles
Deep understanding of digital business models and platforms
Knowledge of e-commerce fundamentals
Digital marketing expertise
Business analytics capabilities
Innovation-led growth strategies
Who is this programme for?
Students seeking career in digital business
Aspiring digital marketing professionals
Future entrepreneurs in digital space
Business students interested in digital transformation
Professionals looking to upskill in digital business
Minimum Eligibility
Bachelor's degree in any discipline with minimum 50% marks (60% for international students)
Bridge course required for students without Mathematics background at +2 or undergraduate level
Not sure whether you qualify for this programme?
Admission Overview
The program offers comprehensive admission process with eligibility criteria of 10+2 with 50% marks. The academic structure spans 36 months divided into six semesters, providing systematic learning progression. Students receive UGC-recognized degree with NAAC A grade accreditation ensuring quality education standards.
Selection process
How to apply?
Curriculum
The curriculum is structured across six semesters covering core business subjects and specialized digital business modules. Students learn management principles, organizational behavior, business economics, communication, and accounting alongside digital-specific subjects including digital marketing, e-commerce, analytics, and innovation management.
There are 6 semesters in this course
The program features six semesters of comprehensive curriculum designed to build both foundational business knowledge and specialized digital expertise. Students progress through core business subjects including Management & Leadership, Organizational Behaviour, Business Economics, Business Communication, and Business Accounting. The curriculum integrates digital business concepts throughout, ensuring graduates are well-prepared for the evolving digital marketplace.
SEMESTER I
SEMESTER II
SEMESTER III
SEMESTER IV
SEMESTER V
SEMESTER VI
Programme Length
36 months program structure with flexible learning options
Whom you will learn from?
Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.
Tuition Fee
The total program fee is ₹1,50,000 paid over three years with ₹50,000 per year. Students can benefit from attractive merit scholarships and flexible payment options. The monthly installment option is available at ₹4,688 per month. International student fees may vary and prospective students are encouraged to connect with admission counselors for detailed fee structures and available scholarships. The program offers excellent value for money considering the dual certifications and comprehensive career support provided.
Fee Structure
Payment options
Financing options
Financial Aid
Need help understanding fees, EMI options, or scholarships?
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About the University
Established in 2003 through the UPES Act of the State Legislature of Uttarakhand, UPES is India's first energy university. Located in Dehradun's serene Himalayan foothills, the university spans a 44-acre campus offering specialized programs through seven schools: Advanced Engineering, Computer Science, Design, Law, Business, Health Sciences & Technology, and Liberal Studies. The university is recognized for its industry-aligned curriculum, international outlook, and innovative teaching approaches. UPES has emerged as a leading institution, ranked as the No. 1 private university in academic reputation in India by QS World University Rankings 2025
#801-850
QS World Ranking 2026
#163
QS Asia Ranking 2026
#45
NIRF University Rank 2025
Affiliation & Recognition
Affiliation & Recognition
Career services
UPES provides comprehensive career support through its EDGE (Enhanced Development Growth and Enrichment) program. The center focuses on key areas including entrepreneurship, exam pathways, and employability. Students receive extensive support through insightful workshops, seminars, and training programs covering aptitude development, pre-internship training, life skills, graduate career guidance, thinking skills, and communication workshops. The center also conducts mock interviews, employability boot camps, and industry mentoring by alumni. Summer internships are mandatory for all students, ranging from eight weeks to six months, helping them gain practical industry exposure. The university maintains strong industry connections resulting in over 2400 online internships on live projects.
INR 49 LPA
Highest Package (Overall)
94%
Placement Rate
560+
Total Recruiters
Top Recruiters
₹ 1,51,891
₹ 1,68,768
Frequently asked Questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.