MBA in Marketing Management - UPES Online
Master strategic marketing expertise with UPES Online's MBA in Marketing Management. This comprehensive program equips professionals with advanced skills in digital marketing, consumer behavior, brand management, and market research. Students gain practical knowledge through case studies, industry projects, and global certifications from prestigious universities. The curriculum covers emerging trends in marketing analytics, customer relationship management, and strategic marketing decision-making. Graduates are prepared for leadership roles in marketing across diverse industries, with strong placement support and career guidance.
Instructors:
Dr. Meenakshi Sharma
English
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Course Start Date:
Starting soon
Application Deadline:
Closing Soon
Duration:
24 Months
₹ 1,75,000
Overview
Develop advanced marketing expertise through comprehensive curriculum covering strategic marketing, digital transformation, and consumer insights. Learn from industry-experienced faculty and gain global certifications from prestigious universities like Wharton Online and University of Minnesota.
Why Master of Business Administration (Online MBA)?
This program is designed for professionals seeking to advance their marketing careers and gain strategic leadership skills in the rapidly evolving marketing landscape. With industry-relevant curriculum and flexible online learning, it prepares students for high-impact marketing roles.
What does this course have to offer?
Key Highlights
UGC-approved degree program
Ranked 46th among Indian universities by NIRF 2024
Global certifications from Wharton Online and other prestigious universities
Flexible online learning format
Comprehensive placement support
Industry-experienced faculty
Who is this programme for?
Marketing professionals seeking career advancement
Business graduates wanting to specialize in marketing
Working professionals looking for flexible learning options
Entrepreneurs and business owners
Career changers interested in marketing field
Minimum Eligibility
Bachelor's degree or equivalent in any discipline from a recognized university/institution with minimum 50 percent aggregate marks
Who is the programme for?
The admission process involves application submission with required documents including graduation certificates and academic transcripts. Candidates must meet the minimum eligibility criteria of 50% marks in graduation. The university offers rolling admissions with flexible enrollment options throughout the year.
Important Information
Selection process
How to apply?
Curriculum
The curriculum spans 4 semesters covering core business fundamentals and specialized marketing subjects. Key areas include managerial economics, marketing management, consumer behavior, digital marketing, brand management, strategic management, and research methodology. Students also complete a dissertation project in their final semester.
There are 4 semesters in this course
The program includes comprehensive modules across four semesters. Semester I covers foundational subjects like Managerial Economics, Accounting for Managers, Marketing Management, and Operations Management. Semester II focuses on advanced topics including Business Analytics, Financial Management, and Organisational Behaviour. Semester III emphasizes specialized marketing areas such as Consumer Behaviour in Digital World, Digital Brand Management, and Customer Relationship Management. The final semester includes Strategic Management, Digital Marketing, Innovation & Entrepreneurship, and a Dissertation project.
SEMESTER I
SEMESTER II
SEMESTER III
SEMESTER IV
Programme Length
24-month program with flexible semester-wise structure allowing working professionals to balance studies with career commitments. Each semester includes comprehensive coursework, assignments, and practical projects.
Whom you will learn from?
Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.
Instructors
Expert in Economics and Financial Management at UPES
Dr. Komal Pancholi is an Assistant Professor in Economics and Financial Management (EAFM) at the University of Petroleum and Energy Studies (UPES) in Dehradun, India. With eight years of teaching experience, she caters to both undergraduate and postgraduate students. Dr. Pancholi holds a Bachelor of Commerce (B.Com) and a Master of Commerce (M.Com) in Banking and Business Economics, and she has qualified for the National Eligibility Test (NET) in Commerce.Her research interests encompass a variety of areas, including banking and insurance, women's studies, rural development, and technological advancements such as fintech. Dr. Pancholi has published numerous papers in esteemed journals recognized by the Australian Business Deans Council (ABDC), the University Grants Commission (UGC), and the Consortium for Academic and Research Ethics (CARE).
Dr. Meenakshi Sharma
Assistant Professor, Marketing Management
Dr. Meenakshi Sharma is an Assistant Professor holding a Ph.D. in Management, an MBA with a specialization in Marketing, and a Master's degree in Economics. With 15 years of experience in academics and 6 years in the industry, Dr. Sharma brings a wealth of knowledge to her role as an assistant professor.Her expertise extends to areas such as marketing management, consumer behaviour and market research, CRM, and service marketing.Conducted full-day sessions in organizations like HPCL, Tata Power, UGVNL, etc.
Tuition Fee
Total program fee of ₹1,75,000 with flexible payment options. Year 1 fee is ₹95,000 and Year 2 fee is ₹80,000. Monthly EMI option available at ₹7,955. Merit scholarships and low-interest loan options are available to eligible students.
Fee Structure
Payment options
Financing options
Financial Aid
Learning Experience
Interactive online learning platform with case study-based pedagogy, virtual apprenticeships, and industry expert mentorship. Students engage with dynamic study materials, participate in live sessions, and complete practical projects using real-world scenarios.
University Experience
UPES Online offers a comprehensive university experience with dedicated student support, access to digital library resources, career services, and alumni networking opportunities. The university maintains high academic standards with NAAC 'A' Grade accreditation and QS 5-star rating for academic development.
Word from the Directors
Dr. Meenakshi Sharma
Assistant Professor, Marketing Management
Expert in marketing management and consumer behavior
Testimonials
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
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About the University
UPES Dehradun is a leading multi-disciplinary university in India established through the UPES Act, 2003, and recognized by the UGC. Known for its specialized focus on energy, engineering, management, law, computer science, design, and allied sectors, UPES has been consistently ranked among the top private universities nationally and globally. The university is notable for industry-aligned programs, strong research culture, highly employable graduates, and collaborative partnerships with world-leading institutions and corporations.
#901-950
QS world university ranking
#148
QS Asia Ranking
#100
NIRF India Ranking
Affiliation & Recognition
UGC
NAAC
NIRF
CERN
Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
Instructors
Expert in Economics and Financial Management at UPES
Dr. Komal Pancholi is an Assistant Professor in Economics and Financial Management (EAFM) at the University of Petroleum and Energy Studies (UPES) in Dehradun, India. With eight years of teaching experience, she caters to both undergraduate and postgraduate students. Dr. Pancholi holds a Bachelor of Commerce (B.Com) and a Master of Commerce (M.Com) in Banking and Business Economics, and she has qualified for the National Eligibility Test (NET) in Commerce.Her research interests encompass a variety of areas, including banking and insurance, women's studies, rural development, and technological advancements such as fintech. Dr. Pancholi has published numerous papers in esteemed journals recognized by the Australian Business Deans Council (ABDC), the University Grants Commission (UGC), and the Consortium for Academic and Research Ethics (CARE).
Dr. Meenakshi Sharma
Assistant Professor, Marketing Management
Dr. Meenakshi Sharma is an Assistant Professor holding a Ph.D. in Management, an MBA with a specialization in Marketing, and a Master's degree in Economics. With 15 years of experience in academics and 6 years in the industry, Dr. Sharma brings a wealth of knowledge to her role as an assistant professor.Her expertise extends to areas such as marketing management, consumer behaviour and market research, CRM, and service marketing.Conducted full-day sessions in organizations like HPCL, Tata Power, UGVNL, etc.
Career services
UPES Dehradun provides a robust, multi-faceted career services ecosystem, designed to maximize employability and professional success for its diverse student body. The centralized Career Services team offers students ongoing support at every stage of their program, integrating industry internships, skill workshops, resume building exercises, and interview preparation into the core academic experience. Career counseling features a blend of group and personalized mentoring, delivered by experienced in-house specialists and strong industry partners. The university regularly hosts career fairs, sector-specific job weeks, and networking events, giving students direct access to leading recruiters.
94%
Placement rate
INR 50.09 LPA
Highest package
INR 7–8.5 LPA
Average package
Top Recruiters
Course Start Date:
Starting soon
Application Deadline:
Closing Soon
Duration:
24 Months
₹ 1,75,000
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.