The BBA in Digital Business at UPES Online helps students develop a strong foundation in core business principles while gaining a deep understanding of digital business models, platforms, and strategies. The program introduces learners to the fundamentals of e-commerce, digital marketing, analytics, and innovation-led growth. This comprehensive degree program is designed to meet the growing demand for digital-first talent as businesses across sectors accelerate their digital transformation journeys. Students will learn to navigate the evolving digital landscape and build future-ready capabilities essential for success in modern business environments.
Instructors:
English

Course Start Date:
Starting soon
Applications Deadline:
Closing soon
Duration:
36 Months
₹ 1,50,000
Overview
The BBA in Digital Business at UPES Online helps students develop a strong foundation in core business principles while gaining a deep understanding of digital business models, platforms, and strategies. The program introduces learners to the fundamentals of e-commerce, digital marketing, analytics, and innovation-led growth. This comprehensive degree program is designed to meet the growing demand for digital-first talent as businesses across sectors accelerate their digital transformation journeys.
Why Bachelor of Business Administration (BBA)?
This program is ideal for students looking to build future-ready capabilities in the digital business landscape. With businesses across sectors accelerating their digital transformation journeys, there is growing demand for professionals who understand digital business models, platforms, and strategies. The program combines core business principles with specialized digital knowledge.
What does this course have to offer?
Key Highlights
Strong foundation in core business principles
Deep understanding of digital business models and platforms
Knowledge of e-commerce fundamentals
Digital marketing expertise
Business analytics capabilities
Innovation-led growth strategies
Who is this programme for?
Students seeking career in digital business
Aspiring digital marketing professionals
Future entrepreneurs in digital space
Business students interested in digital transformation
Professionals looking to upskill in digital business
Minimum Eligibility
10+2 with 50% marks

Course Start Date:
Starting soon
Applications Deadline:
Closing soon
Duration:
36 Months
₹ 1,50,000
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.