BBA in Digital Business - UPES Online
The BBA in Digital Business at UPES Online helps students develop a strong foundation in core business principles while gaining a deep understanding of digital business models, platforms, and strategies. The program introduces learners to the fundamentals of e-commerce, digital marketing, analytics, and innovation-led growth. This comprehensive degree program is designed to meet the growing demand for digital-first talent as businesses across sectors accelerate their digital transformation journeys. Students will learn to navigate the evolving digital landscape and build future-ready capabilities essential for success in modern business environments.
Instructors:
English
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Course Start Date:
Starting soon
Application Deadline:
Closing Soon
Duration:
36 Months
₹ 1,50,000
Overview
The BBA in Digital Business at UPES Online helps students develop a strong foundation in core business principles while gaining a deep understanding of digital business models, platforms, and strategies. The program introduces learners to the fundamentals of e-commerce, digital marketing, analytics, and innovation-led growth. This comprehensive degree program is designed to meet the growing demand for digital-first talent as businesses across sectors accelerate their digital transformation journeys.
Why Bachelor of Business Administration (BBA)?
This program is ideal for students looking to build future-ready capabilities in the digital business landscape. With businesses across sectors accelerating their digital transformation journeys, there is growing demand for professionals who understand digital business models, platforms, and strategies. The program combines core business principles with specialized digital knowledge.
What does this course have to offer?
Key Highlights
Strong foundation in core business principles
Deep understanding of digital business models and platforms
Knowledge of e-commerce fundamentals
Digital marketing expertise
Business analytics capabilities
Innovation-led growth strategies
Who is this programme for?
Students seeking career in digital business
Aspiring digital marketing professionals
Future entrepreneurs in digital space
Business students interested in digital transformation
Professionals looking to upskill in digital business
Minimum Eligibility
10+2 with 50% marks
Who is the programme for?
The program offers comprehensive admission process with eligibility criteria of 10+2 with 50% marks. The academic structure spans 36 months divided into six semesters, providing systematic learning progression. Students receive UGC-recognized degree with NAAC A grade accreditation ensuring quality education standards.
Important Information
Selection process
How to apply?
Curriculum
The curriculum is structured across six semesters covering core business subjects and specialized digital business modules. Students learn management principles, organizational behavior, business economics, communication, and accounting alongside digital-specific subjects including digital marketing, e-commerce, analytics, and innovation management.
There are 6 semesters in this course
The program features six semesters of comprehensive curriculum designed to build both foundational business knowledge and specialized digital expertise. Students progress through core business subjects including Management & Leadership, Organizational Behaviour, Business Economics, Business Communication, and Business Accounting. The curriculum integrates digital business concepts throughout, ensuring graduates are well-prepared for the evolving digital marketplace.
SEMESTER I
SEMESTER II
SEMESTER III
SEMESTER IV
SEMESTER V
SEMESTER VI
Programme Length
36 months program structure with flexible learning options
Whom you will learn from?
Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.
Instructors
Expert in Economics and Financial Management at UPES
Dr. Komal Pancholi is an Assistant Professor in Economics and Financial Management (EAFM) at the University of Petroleum and Energy Studies (UPES) in Dehradun, India. With eight years of teaching experience, she caters to both undergraduate and postgraduate students. Dr. Pancholi holds a Bachelor of Commerce (B.Com) and a Master of Commerce (M.Com) in Banking and Business Economics, and she has qualified for the National Eligibility Test (NET) in Commerce.Her research interests encompass a variety of areas, including banking and insurance, women's studies, rural development, and technological advancements such as fintech. Dr. Pancholi has published numerous papers in esteemed journals recognized by the Australian Business Deans Council (ABDC), the University Grants Commission (UGC), and the Consortium for Academic and Research Ethics (CARE).
Expert in Financial Management and Development Economics at UPES
Dr. Kabir Sharma is an Assistant Professor in Financial Management at the University of Petroleum and Energy Studies (UPES) in Dehradun, India. With over seven years of experience in both industry and academia, he holds a Ph.D. in Finance, which enriches his teaching and research capabilities.His research interests focus on Development Economics, encompassing taxation, accounting, finance, and general management. Dr. Sharma is recognized as an expert in both direct and indirect taxation, bringing valuable insights to his students and the academic community.
Tuition Fee
The total program fee is ₹1,50,000 paid over three years with ₹50,000 per year. Students can benefit from attractive merit scholarships and flexible payment options. The monthly installment option is available at ₹4,688 per month. International student fees may vary and prospective students are encouraged to connect with admission counselors for detailed fee structures and available scholarships. The program offers excellent value for money considering the dual certifications and comprehensive career support provided.
Fee Structure
Payment options
Financing options
Financial Aid
Learning Experience
Online learning experience with comprehensive digital curriculum, expert faculty guidance, and industry-relevant case studies. Students benefit from flexible scheduling and interactive learning modules designed for working professionals and fresh graduates.
University Experience
Students join UPES Online community with access to comprehensive resources, expert faculty from industry and academia, and robust alumni network. The university maintains NAAC A grade accreditation and strong industry connections for enhanced learning experience.
Testimonials
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
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About the University
UPES Dehradun is a leading multi-disciplinary university in India established through the UPES Act, 2003, and recognized by the UGC. Known for its specialized focus on energy, engineering, management, law, computer science, design, and allied sectors, UPES has been consistently ranked among the top private universities nationally and globally. The university is notable for industry-aligned programs, strong research culture, highly employable graduates, and collaborative partnerships with world-leading institutions and corporations.
#901-950
QS world university ranking
#148
QS Asia Ranking
#100
NIRF India Ranking
Affiliation & Recognition
UGC
NAAC
NIRF
CERN
Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
Instructors
Expert in Economics and Financial Management at UPES
Dr. Komal Pancholi is an Assistant Professor in Economics and Financial Management (EAFM) at the University of Petroleum and Energy Studies (UPES) in Dehradun, India. With eight years of teaching experience, she caters to both undergraduate and postgraduate students. Dr. Pancholi holds a Bachelor of Commerce (B.Com) and a Master of Commerce (M.Com) in Banking and Business Economics, and she has qualified for the National Eligibility Test (NET) in Commerce.Her research interests encompass a variety of areas, including banking and insurance, women's studies, rural development, and technological advancements such as fintech. Dr. Pancholi has published numerous papers in esteemed journals recognized by the Australian Business Deans Council (ABDC), the University Grants Commission (UGC), and the Consortium for Academic and Research Ethics (CARE).
Expert in Financial Management and Development Economics at UPES
Dr. Kabir Sharma is an Assistant Professor in Financial Management at the University of Petroleum and Energy Studies (UPES) in Dehradun, India. With over seven years of experience in both industry and academia, he holds a Ph.D. in Finance, which enriches his teaching and research capabilities.His research interests focus on Development Economics, encompassing taxation, accounting, finance, and general management. Dr. Sharma is recognized as an expert in both direct and indirect taxation, bringing valuable insights to his students and the academic community.
Career services
UPES Dehradun provides a robust, multi-faceted career services ecosystem, designed to maximize employability and professional success for its diverse student body. The centralized Career Services team offers students ongoing support at every stage of their program, integrating industry internships, skill workshops, resume building exercises, and interview preparation into the core academic experience. Career counseling features a blend of group and personalized mentoring, delivered by experienced in-house specialists and strong industry partners. The university regularly hosts career fairs, sector-specific job weeks, and networking events, giving students direct access to leading recruiters.
94%
Placement rate
INR 50.09 LPA
Highest package
INR 7–8.5 LPA
Average package
Top Recruiters
Course Start Date:
Starting soon
Application Deadline:
Closing Soon
Duration:
36 Months
₹ 1,50,000
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.