Mastering Digital and Social Media Marketing (UTS)

Digital and social media marketing offer unique opportunities for customer engagement. During this course you'll explore digital media tools, channels and opportunities shaping the marketing landscape and learn how to deploy them at each stage of the customer journey. Powered by the world-class teaching and the advanced research expertise of the UTS Business School, this course will explore the main digital marketing channels and how to use them, changes in digital technologies and the digital marketing landscape, the opportunities and challenges of different digital marketing tools, and the use of social media platforms to enhance the customer experience. Learn to collect online data to inform brand strategy and increase customer engagement.

English

Not specified

Course Start Date:
Coming Soon
Applications Deadline:
To be announced
Duration:
8 Weeks

₹ 97,000

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Overview

Digital and social media marketing offer unique opportunities for customer engagement. During this course you'll explore digital media tools, channels and opportunities shaping the marketing landscape and learn how to deploy them at each stage of the customer journey. Powered by the world-class teaching and the advanced research expertise of the UTS Business School, this course will explore the main digital marketing channels and how to use them, changes in digital technologies and the digital marketing landscape, the opportunities and challenges of different digital marketing tools, the use of social media platforms to enhance the customer experience, and online data collection to inform brand strategy and increase customer engagement.

Why Marketing?

Earn a certificate from UTS, a top-ranked young university in Australia and amongst the Top 100 universities in the world. Apply contemporary marketing concepts to today's digital landscape and design effective solutions for desired business outcomes. Gain practical experience with digital media tools and platforms, collaborate with diverse peers, access world-class online learning resources, and interact with esteemed UTS faculty through live sessions. Additionally, gain a Meta Certified Digital Marketing Associate Certification at no extra cost.

What does this course have to offer?

Key Highlights

Earn a Certificate from Top Ranked University
Apply Knowledge into Practice
Peer Learning and Networking Opportunity
Access to Top Notch Online Learning Content
Live Interactions with UTS Faculty
Gain a Meta Certification
Elevate your Career with Top-Tier Executive Education

Who is this programme for?

Aspiring digital and social media marketing professionals
Communications, marketing and sales professionals seeking digital experience
Customer experience or customer service workers
Entrepreneurs or small business owners
UX and UI designers
Process improvement professionals

Minimum Eligibility

Working professionals aspiring to make a career in digital marketing.

Who is the programme for?

This fully online program offered by the University of Technology Sydney (UTS) combines self-paced learning with live sessions. The curriculum is entirely designed, curated, and delivered by UTS faculty. The program runs for 8 weeks with approximately 10 hours of study time per week. Admission is open to working professionals and freshers aspiring to make a career in digital marketing. Participants gain access to UTS's learning management system (Canvas) 24/7 during the course duration. Upon successful completion, students receive a digital badge and certificate from UTS.

Important Dates

Selection process

How to apply?

Curriculum

The Mastering Digital and Social Media Marketing course covers essential concepts in digital marketing across several modules. The curriculum includes an introduction to digital and social media, social media influence strategy, challenges and trends in digital marketing, search engine marketing, organic/paid search, digital display advertising, and future trends in the field. The course has been designed to equip learners to apply contemporary marketing concepts and frameworks to today's marketing landscape, evaluate current digital marketing practices to determine best practices and identify opportunities for improvement, and design effective marketing solutions to achieve desired business outcomes.

There are 2 semesters in this course

The Mastering Digital and Social Media Marketing course offers a comprehensive curriculum covering key aspects of digital marketing. The program begins with an introduction to digital and social media fundamentals, establishing a strong foundation for understanding the digital landscape. Students then explore social media influence strategies, learning how to effectively leverage various platforms for brand building and customer engagement. The course addresses current challenges and emerging trends in digital marketing, preparing students to navigate the evolving industry. Specialized modules cover search engine marketing techniques, comparing organic and paid search strategies, and exploring digital display advertising methods. Throughout the course, students gain practical knowledge about applying contemporary marketing frameworks to real-world scenarios, evaluating current digital marketing practices, and designing effective marketing solutions to achieve business objectives. The program concludes with a forward-looking examination of future trends in digital marketing.

Introduction to digital and social media

Digital Marketing

Programme Length

The program extends over a duration of 8 weeks with fully online delivery. It combines self-paced learning with some live sessions, requiring an average of 10 hours of study time per week.

Tuition Fee

The program fee is Rs. 97,000 + GST, totaling Rs. 114,460. Three payment options are available: 1) Full payment upfront; 2) Initial payment of Rs. 17,000 + GST with a loan option for the remaining Rs. 80,000; 3) Two installments of Rs. 48,500 + GST each, with the second installment due within 20 days from registration or by January 10, 2025, whichever is earlier. There are no additional costs beyond the program fee, which includes access to learning materials, practice tests, and the Meta Certified Digital Marketing Associate certification exam.

Fee Structure

Payment options

Financing options

Financial Aid

Learning Experience

This course combines self-paced learning with live interactions, providing a flexible yet engaging educational experience. Participants gain 24/7 access to UTS's learning management system (Canvas), allowing them to study at their convenience. The program includes comprehensive virtual sessions across nine modules with content delivered by esteemed UTS faculty. Two live sessions are scheduled in Week 3 and Week 6, providing direct interaction with faculty members. The course emphasizes practice-based learning, giving students exposure to real-world integrated practices they can implement at their workplace. Collaborative activities enable peer learning and networking with professionals from diverse backgrounds.

University Experience

UTS is the top-ranked young university in Australia and amongst the Top 100 universities in the world. The university is known for its innovative teaching and commitment to practical innovation and research that benefits industry and society. UTS believes in social change to create a more just and equal world. With a total enrollment of over 44,000 students, UTS is one of the largest universities in Australia. UTS draws from its extensive postgraduate program and industry connections, enabling anyone to learn at Australia's #1 young university. UTS ranks 13th in the world and 5th in Australia for overall contributions to Sustainable Development, 43rd in the world and 8th in Australia for Sustainability, and is the highest-performing university in Australia under 50 years old.

About the University

The University of Technology Sydney (UTS) is a public university of technology located in the heart of Sydney, Australia. Established in 1964 as the New South Wales Institute of Technology, UTS is renowned for its innovative approach to learning and research, integrating technology, creativity, and industry partnerships. The university offers a wide range of undergraduate and postgraduate programs across various disciplines, including business, health, engineering, and design. UTS is committed to advancing knowledge through research-inspired teaching and partnerships with industry and the community, focusing on sustainability and social justice initiatives.

#88

QS world university ranking

#148

THE world university ranking

44,000

Total enrollment

Affiliation & Recognition

Australian Technology Network

United Nations Principles for Responsible Management Education (PRME)

Globally Responsible Leadership Initiative (GRLI)

Career services

UTS offers comprehensive career services to its students, focusing on job placement assistance, internships, and alumni networking. The university's strong industry connections and innovative learning approach equip students with the skills required for a rapidly changing job market. UTS's career services include industry-relevant curriculum, access to internships, and guest lectures delivered by industry leaders. These initiatives help students build professional networks and gain practical experience, enhancing their employability upon graduation.

200

Number of partnerships

Course Start Date:
Coming Soon
Applications Deadline:
To be announced
Duration:
8 Weeks

₹ 97,000

Add to compare

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Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.

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