BSc Marketing - University of London
The BSc Marketing program from University of London provides a strong foundation in essential marketing knowledge and skills. Through a progressive curriculum of 12 courses, students gain insights into marketing's role in society while developing critical analytical and practical business capabilities.
Instructors:
English
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Course Start Date:
October'2025
Application Deadline:
29th September, 2025
Duration:
36-72 Months
₹ 16,29,705 - 21,72,940
Overview
The BSc Marketing degree from University of London offers a comprehensive education in marketing principles and practices. This fully online program combines theoretical knowledge with practical applications, preparing students for diverse marketing careers globally.
Why BSc (Bachelor of Science)?
This program stands out for its flexible learning approach and prestigious University of London credentials. Students benefit from expert faculty, interactive learning experiences, and a curriculum that balances core marketing concepts with contemporary business practices.
What does this course have to offer?
Key Highlights
100% online learning environment
Flexible completion timeline (3-6 years)
Accredited by University of London
Interactive learning experiences
Expert faculty instruction
Real-world case studies
Global perspective on marketing
Who is this programme for?
Recent high school graduates
Working professionals seeking career advancement
Individuals interested in marketing careers
Those seeking flexible study options
International students seeking UK qualification
Minimum Eligibility
3 UK GCSE/GCE O level passes grade A-C
IELTS 6.0 overall (5.5 in each component)
2 UK GCE A level passes grade A-E
US Associate degree or 30 credits from accredited institution
High school diploma for performance-based entry
Who is the programme for?
The program offers both direct entry and performance-based admission routes. Applicants can enter with traditional qualifications or through work experience. The admission process evaluates academic credentials, English proficiency, and professional experience where applicable.
Important Dates
Selection process
How to apply?
Curriculum
The curriculum comprises 12 courses totaling 360 credits. It follows a progressive structure moving from foundational to specialist modules, covering marketing theory, business administration, and practical applications. Students engage through online lectures, discussions, case studies, and assessments.
There are 14 semesters in this course
The program consists of 12 comprehensive courses that blend marketing theory with practical business applications. Core modules establish fundamental marketing principles, while advanced courses explore specialized areas like digital marketing, consumer behavior, and strategic brand management. The curriculum emphasizes real-world application through case studies and interactive learning.
Stage 1 compulsory module: Foundations of quantitative methods for sustainable organisations
Stage 1 compulsory module: Interpreting management, market and consumption
Stage 1 compulsory module: Information systems and organisation studies
Stage 1 compulsory module: International business and accounting
Stage 2 compulsory module: Employability and human resource management
Stage 2 compulsory module: Strategic management and accounting
Stage 2 compulsory module: Operations management and marketing strategy
Stage 2 compulsory module: Marketing research and digital consumer culture
Stage 3 compulsory modules: Integrating management: business, leadership and innovation
Stage 3 compulsory modules: Contemporary issues in consumer behaviour and global marketing
Stage 3 compulsory modules: Brands, branding and advertising
Optional Stage 3 modules: International human resource management
Optional Stage 3 modules: The individual at work and globalisation
Optional Stage 3 modules: Emerging markets and Asia Pacific busines
Programme Length
The program offers flexible completion options between 3-6 years (36-72 months). Students typically dedicate 10-12 hours per week to their studies, allowing them to balance education with other commitments.
Whom you will learn from?
Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.
Instructors
Expert in Technology Management and Operations
Alan Pilkington is a Professor of Technology Management and a chartered engineer with extensive academic and industry experience. He has held academic positions across multiple countries and collaborated with international companies, including Deliveroo, du, and Jaguar Land Rover. His research in technology management and operations has been published in prestigious journals such as the Journal of Operations Management and California Management Review. Additionally, he is the author of a significant textbook on Operations Management published by McGraw Hill, further establishing his expertise in the field.
Programme Director
Dr. Ran Bhamra is a Senior Lecturer in Engineering Management at Loughborough University, U.K., with a Ph.D. in resource-based strategy from Cranfield University. His research interests include organizational resilience, competitiveness, and resource-based theory. Prior to joining Loughborough University in 2008, he gained practical experience in process and productivity improvement, project management, and operations management with companies such as Siemens Ltd., SCA Hygiene, and Alstom Power Service U.K. Dr. Bhamra is also a Visiting Associate Professor at the University of Hong Kong and serves as an Ad-Hoc Reviewer for several academic journals, including the International Journal of Operations and Production Management. He is a Chartered Engineer and a member of the Institution of Engineering and Technology. His published works focus on topics such as operational capabilities for competitive performance and building organizational resilience.
Tuition Fee
Tuition ranges from ₹16,29,705 to ₹21,72,940 with a flexible pay-as-you-go model spread over six terms. Students can pause studies without charges. Scholarships and financial aid options are available.
Fee Structure
Payment options
Financial Aid
Learning Experience
Students experience immersive online learning through the Coursera platform, accessing video lectures, readings, discussion forums, and interactive assessments. Regular engagement with faculty and peers ensures a collaborative learning environment.
University Experience
The University of London provides comprehensive online resources including digital libraries, academic support, and networking opportunities. Students connect with faculty, industry professionals, and fellow learners through virtual platforms.
Testimonials
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
About the University
The University of London (UoL) is a federal public research university located in London, England. Established by royal charter in 1836, it is one of the oldest universities in the UK and comprises 17 self-governing colleges and 10 specialist research institutes. The university serves approximately 135,090 campus-based students and over 45,000 students enrolled in its international programs, making it the largest university in the UK by student enrollment.UoL was originally created as an examining body for students from University College London and King's College London. Over the years, it has expanded to include a diverse range of institutions, including the London School of Economics (LSE), King's College London, and Goldsmiths. The university is known for its commitment to inclusivity and academic excellence.
#101
QS World University Ranking
135,090
Total Enrollment
Affiliation & Recognition
Russell Group
Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
Instructors
Expert in Marketing and Consumer Culture
Alan Bradshaw is a Professor of Marketing and the Head of Department at Royal Holloway, University of London. With previous academic appointments at the University of Exeter and the University of Stockholm, and honorary faculty status at St Andrews, he brings a wealth of experience to his role. He is the co-author of Advertising Revolution and co-editor of The Dictionary of Coronavirus Culture (both published by Repeater Books), as well as contributing to The Production and Consumption of Music. In addition to his teaching and research, Professor Bradshaw serves as Associate Editor for the Journal of Marketing Management and the Journal of Macromarketing, where he publishes research on consumer culture, drawing insights from various disciplines including sociology, cultural studies, political economy, philosophy, and geography.
Expert in Technology Management and Operations
Alan Pilkington is a Professor of Technology Management and a chartered engineer with extensive academic and industry experience. He has held academic positions across multiple countries and collaborated with international companies, including Deliveroo, du, and Jaguar Land Rover. His research in technology management and operations has been published in prestigious journals such as the Journal of Operations Management and California Management Review. Additionally, he is the author of a significant textbook on Operations Management published by McGraw Hill, further establishing his expertise in the field.
Career services
The University of London provides comprehensive career services designed to support students in their professional development. These services include personalized career counseling, workshops on resume writing and interview preparation, as well as access to job fairs featuring top employers across various sectors. The university emphasizes experiential learning through internships that allow students to gain practical experience while studying. The Career Services office maintains partnerships with numerous organizations to facilitate internship placements aligned with students' career goals. Additionally, online resources are available that include job listings and career advice articles.
Course Start Date:
October'2025
Application Deadline:
29th September, 2025
Duration:
36-72 Months
₹ 16,29,705 - 21,72,940
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.