BSc Marketing - University of London
The BSc Marketing program from University of London provides a strong foundation in essential marketing knowledge and skills. Through a progressive curriculum of 12 courses, students gain insights into marketing's role in society while developing critical analytical and practical business capabilities.
Instructors:
English
Powered by
Course Start Date:
April 08, 2024
Applications Deadline:
March 10, 2025
Duration:
36-72 Months
₹ 19,66,860
Overview
The BSc Marketing degree from University of London offers a comprehensive education in marketing principles and practices. This fully online program combines theoretical knowledge with practical applications, preparing students for diverse marketing careers globally.
Why BSc (Bachelor of Science)?
This program stands out for its flexible learning approach and prestigious University of London credentials. Students benefit from expert faculty, interactive learning experiences, and a curriculum that balances core marketing concepts with contemporary business practices.
What does this course have to offer?
Key Highlights
100% online learning environment
Flexible completion timeline (3-6 years)
Accredited by University of London
Interactive learning experiences
Expert faculty instruction
Real-world case studies
Global perspective on marketing
Who is this programme for?
Recent high school graduates
Working professionals seeking career advancement
Individuals interested in marketing careers
Those seeking flexible study options
International students seeking UK qualification
Minimum Eligibility
3 UK GCSE/GCE O level passes grade A-C
IELTS 6.0 overall (5.5 in each component)
2 UK GCE A level passes grade A-E
US Associate degree or 30 credits from accredited institution
High school diploma for performance-based entry
Who is the programme for?
The program offers both direct entry and performance-based admission routes. Applicants can enter with traditional qualifications or through work experience. The admission process evaluates academic credentials, English proficiency, and professional experience where applicable.
Important Dates
Selection process
How to apply?
Curriculum
The curriculum comprises 12 courses totaling 360 credits. It follows a progressive structure moving from foundational to specialist modules, covering marketing theory, business administration, and practical applications. Students engage through online lectures, discussions, case studies, and assessments.
There are 14 semesters in this course
The program consists of 12 comprehensive courses that blend marketing theory with practical business applications. Core modules establish fundamental marketing principles, while advanced courses explore specialized areas like digital marketing, consumer behavior, and strategic brand management. The curriculum emphasizes real-world application through case studies and interactive learning.
Stage 1 compulsory module: Foundations of quantitative methods for sustainable organisations
This module focuses on developing understanding of quantitative research methodologies and their applications in management, economics, and sustainable business contexts.
Data Presentation
Measures of Central Tendency and Variation & Index Numbers
Probability and Probability Distributions
Political Economy
Natural Resource Economics Theory
Sustainability and Climate Change
Stage 1 compulsory module: Interpreting management, market and consumption
This module explores marketing principles within management interpretation, covering both theoretical foundations and practical applications.
The Marketing System Under Capitalism
Brands and Branding
Marketing Beyond Profit
Critical Thinking
Reading
Analysis and Organisation Theory
Organisation Theory
Modernist Organisation Theory
Stage 1 compulsory module: Information systems and organisation studies
The module combines information systems knowledge with organizational studies fundamentals.
Information Systems and Employability
The E-business and Collaboration
Databases and Information Management
Fundamental Issues in Organisation Studies
Managing and Managers
Organisational Culture
Stage 1 compulsory module: International business and accounting
This module integrates international business concepts with fundamental accounting principles.
Globalisation
Foreign Direct Investment (FDI)
Trade Flows and International Trade Theory
Measuring and Reporting Financial Performance
Analysing and Interpreting Financial Statements
Making Capital Investment Decisions
Stage 2 compulsory module: Employability and human resource management
The module focuses on professional development and human resource management principles.
Skills and Skill Development
Using Social Networks in Job and Internship Hunt
Networking
Postgraduate Study and Career Service
What is HRM
Strategy and HRM
HR Planning
Stage 2 compulsory module: Strategic management and accounting
This module combines strategic management principles with managerial accounting concepts.
Strategy and Strategizing
Historical Threads in Strategy Development
Mergers
Acquisitions & Alliances
Introduction to Management Accounting
Cost-volume-profit Analysis
Strategic Approaches to Performance Management
Stage 2 compulsory module: Operations management and marketing strategy
The module integrates operations management with marketing strategy principles.
Design of the Operations Network
Operations Strategy
Inventory Planning and Control
Marketing Analysis
The Competitive Environment
Using the Segmenting
Targeting and Positioning Model (STP)
Stage 2 compulsory module: Marketing research and digital consumer culture
This module covers research methodologies in marketing and digital marketing strategies.
Planning Research
Secondary Data
Managing Data Collection
Fundamentals of Digital Marketing
DM and Consumer Culture
DM Strategy & Implementation
Stage 3 compulsory modules: Integrating management: business, leadership and innovation
This capstone module synthesizes previous learning with focus on business innovation.
Business Context
Reputation and Responsible Management
Implications of Strategic Management
Innovation as Core Business Process
Building the Innovative Organisation
Design
Innovation and Entrepreneurship
Leadership and Innovation Failure
Stage 3 compulsory modules: Contemporary issues in consumer behaviour and global marketing
The module examines consumer behavior patterns and global marketing principles.
Consumer Choice and Consumer Rationality
Perception
Attitude
Beliefs and Motivations
Understanding the Global Marketing Environment
Global Marketing
Globalisation and Neo-colonialism
Global Orchestration of Consumer Behaviour
Stage 3 compulsory modules: Brands, branding and advertising
This module explores branding concepts and contemporary marketing communication strategies.
Introduction to Brands and Branding
Evolution of Branding
Characteristics of Brands and Rationale for Branding
Advertising and Promotion Under Media Convergence
The Changing Landscape for Advertising Under Digitisation
Advertising Theory
Optional Stage 3 modules: International human resource management
The module focuses on HRM in an international context.
International Human Resource Management
Introduction to International HRM
International Staffing Policy in MNCs
Organisational Structures of Multinational Companies
Culture and IHRM
Skills
Knowledge and Organisational Learning
Cross-border Mergers and Acquisitions
Optional Stage 3 modules: The individual at work and globalisation
This module examines organizational behavior in a global context.
Identity at Work
Job Design and Remote Work
Teamwork and Virtual Teams
Capitalism
Nations and Globalisation
The Nature of Work
Employment Relations
Optional Stage 3 modules: Emerging markets and Asia Pacific busines
The module explores commercial aspects and cultural dynamics of emerging markets.
Emerging Markets and the Global Economy
Global Production Chains
Business Groups and Networks
The Miracle of the Asia Pacific
The Asia Pacific and the Global Economy
Banks and Financial Markets
Programme Length
The program offers flexible completion options between 3-6 years (36-72 months). Students typically dedicate 10-12 hours per week to their studies, allowing them to balance education with other commitments.
Tuition Fee
Tuition ranges from £14,076 to £18,732 (₹1,477,980 to ₹1,966,860) depending on geographic location. The program offers a pay-as-you-go model with module-based payments across six terms.
Fee Structure
Payment options
Financial Aid
Learning Experience
Students experience immersive online learning through the Coursera platform, accessing video lectures, readings, discussion forums, and interactive assessments. Regular engagement with faculty and peers ensures a collaborative learning environment.
University Experience
The University of London provides comprehensive online resources including digital libraries, academic support, and networking opportunities. Students connect with faculty, industry professionals, and fellow learners through virtual platforms.
About the University
The University of London (UoL) is a federal public research university located in London, England. Established by royal charter in 1836, it is one of the oldest universities in the UK and comprises 17 self-governing colleges and 10 specialist research institutes. The university serves approximately 135,090 campus-based students and over 45,000 students enrolled in its international programs, making it the largest university in the UK by student enrollment.UoL was originally created as an examining body for students from University College London and King's College London. Over the years, it has expanded to include a diverse range of institutions, including the London School of Economics (LSE), King's College London, and Goldsmiths. The university is known for its commitment to inclusivity and academic excellence.
#101
QS World University Ranking
135,090
Total Enrollment
Affiliation & Recognition
Russell Group
Career services
The University of London provides comprehensive career services designed to support students in their professional development. These services include personalized career counseling, workshops on resume writing and interview preparation, as well as access to job fairs featuring top employers across various sectors. The university emphasizes experiential learning through internships that allow students to gain practical experience while studying. The Career Services office maintains partnerships with numerous organizations to facilitate internship placements aligned with students' career goals. Additionally, online resources are available that include job listings and career advice articles.
Course Start Date:
April 08, 2024
Applications Deadline:
March 10, 2025
Duration:
36-72 Months
₹ 19,66,860
Whom you will learn from?
Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.
Instructors
Expert in Technology Management and Operations
Alan Pilkington is a Professor of Technology Management and a chartered engineer with extensive academic and industry experience. He has held academic positions across multiple countries and collaborated with international companies, including Deliveroo, du, and Jaguar Land Rover. His research in technology management and operations has been published in prestigious journals such as the Journal of Operations Management and California Management Review. Additionally, he is the author of a significant textbook on Operations Management published by McGraw Hill, further establishing his expertise in the field.
Programme Director
Dr. Ran Bhamra is a Senior Lecturer in Engineering Management at Loughborough University, U.K., with a Ph.D. in resource-based strategy from Cranfield University. His research interests include organizational resilience, competitiveness, and resource-based theory. Prior to joining Loughborough University in 2008, he gained practical experience in process and productivity improvement, project management, and operations management with companies such as Siemens Ltd., SCA Hygiene, and Alstom Power Service U.K. Dr. Bhamra is also a Visiting Associate Professor at the University of Hong Kong and serves as an Ad-Hoc Reviewer for several academic journals, including the International Journal of Operations and Production Management. He is a Chartered Engineer and a member of the Institution of Engineering and Technology. His published works focus on topics such as operational capabilities for competitive performance and building organizational resilience.
Testimonials
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they’re here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
Instructors
Expert in Marketing and Consumer Culture
Alan Bradshaw is a Professor of Marketing and the Head of Department at Royal Holloway, University of London. With previous academic appointments at the University of Exeter and the University of Stockholm, and honorary faculty status at St Andrews, he brings a wealth of experience to his role. He is the co-author of Advertising Revolution and co-editor of The Dictionary of Coronavirus Culture (both published by Repeater Books), as well as contributing to The Production and Consumption of Music. In addition to his teaching and research, Professor Bradshaw serves as Associate Editor for the Journal of Marketing Management and the Journal of Macromarketing, where he publishes research on consumer culture, drawing insights from various disciplines including sociology, cultural studies, political economy, philosophy, and geography.
Expert in Technology Management and Operations
Alan Pilkington is a Professor of Technology Management and a chartered engineer with extensive academic and industry experience. He has held academic positions across multiple countries and collaborated with international companies, including Deliveroo, du, and Jaguar Land Rover. His research in technology management and operations has been published in prestigious journals such as the Journal of Operations Management and California Management Review. Additionally, he is the author of a significant textbook on Operations Management published by McGraw Hill, further establishing his expertise in the field.
Instructors
Expert in Technology Management and Operations
Alan Pilkington is a Professor of Technology Management and a chartered engineer with extensive academic and industry experience. He has held academic positions across multiple countries and collaborated with international companies, including Deliveroo, du, and Jaguar Land Rover. His research in technology management and operations has been published in prestigious journals such as the Journal of Operations Management and California Management Review. Additionally, he is the author of a significant textbook on Operations Management published by McGraw Hill, further establishing his expertise in the field.
Programme Director
Dr. Ran Bhamra is a Senior Lecturer in Engineering Management at Loughborough University, U.K., with a Ph.D. in resource-based strategy from Cranfield University. His research interests include organizational resilience, competitiveness, and resource-based theory. Prior to joining Loughborough University in 2008, he gained practical experience in process and productivity improvement, project management, and operations management with companies such as Siemens Ltd., SCA Hygiene, and Alstom Power Service U.K. Dr. Bhamra is also a Visiting Associate Professor at the University of Hong Kong and serves as an Ad-Hoc Reviewer for several academic journals, including the International Journal of Operations and Production Management. He is a Chartered Engineer and a member of the Institution of Engineering and Technology. His published works focus on topics such as operational capabilities for competitive performance and building organizational resilience.
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.
We accept various qualifications including 3 UK GCSEs and 2 A-levels, or equivalent international qualifications
The program is 100% online with interactive learning materials and regular faculty interaction
Total tuition ranges from £14,076 to £18,732 depending on location, with flexible payment options