Learn how quantitative studies can be employed in management, economics, and for sustainable business.

Introduction to marketing in context of interpreting management, exploring challenges of managing organisations and critically analysing impact of organisational policies.

Examination of behavioral and technical issues surrounding development, use, and impact of information systems in firms.

Provides knowledge of international business concepts and accounting principles for multinational enterprises.

Explores career development, employability, and human resource management concepts in contemporary workplaces.

Examines strategic management theories and accounting information usage in organizational decision-making.

This course combines understanding modern career development with essential human resource practices. In the first segment, you'll analyze factors shaping employment choices, workplace trends, and career progression in today's job market, building confidence to navigate your professional journey. The second segment focuses on human resource management fundamentals, connecting theoretical frameworks with real-world applications. You'll evaluate how HR concepts and models translate into practical workplace strategies, preparing you to understand both employee development and organizational HR practices.

This core requirement for Human Resource Management specialists explores the dynamics of organizational transformation, contemporary management approaches, and empirical studies on employee motivation and performance outcomes.

This set of topics provides a comprehensive understanding of the complex dynamics within the global economic environment. The global economic structure refers to the way economies around the world are interconnected and organized, with key players such as developed, emerging, and developing nations. Trade patterns focus on the flow of goods, services, and capital across borders, examining how trade agreements, tariffs, and international policies influence global commerce. Global institutions, such as the World Trade Organization, the International Monetary Fund, and the World Bank, play critical roles in regulating and facilitating international trade and economic stability. Multinational enterprises are businesses that operate in multiple countries, and understanding their strategies, operations, and impacts on global markets is essential. Host nation activities look at how countries interact with foreign businesses, including policies and regulations that affect foreign investment, market entry, and competition. Lastly, internationalization risks highlight the challenges and uncertainties multinational enterprises face when expanding into foreign markets, including political, economic, cultural, and operational risks. Together, these topics offer a deep dive into the global economic system, providing insights into the forces that shape international business and trade.

This collection of topics explores the interconnected nature of modern business activities within a rapidly evolving global environment. Business activities encompass the wide range of operations that organizations engage in to create value, including production, marketing, sales, and customer service. These activities are increasingly influenced by megatrends, which refer to large-scale, transformative shifts such as technological advancements, demographic changes, globalization, and environmental challenges that reshape industries and economies over time. The external context considers the broader environment in which businesses operate, including economic conditions, political factors, regulatory frameworks, and social dynamics that impact decision-making and strategic planning. Corporate functions such as finance, human resources, marketing, and operations must align with these external factors to ensure organizational success. Social challenges, such as inequality, environmental degradation, and changing societal expectations, pose both risks and opportunities for businesses as they navigate their roles in society. Innovation and sustainability have become central to business strategy, with companies increasingly focusing on creating new solutions that not only drive growth but also contribute positively to the environment and society. Together, these elements highlight the need for businesses to be adaptable, forward-thinking, and socially responsible in order to thrive in a complex and ever-changing world.

These topics delve into the essential elements of building and managing brands in today's competitive and culturally diverse marketplace. Brand theories explore the foundational principles and frameworks that help understand how brands are created, perceived, and sustained over time. These theories guide businesses in shaping their identity, value propositions, and emotional connections with customers. Strategic brand management focuses on the deliberate planning and execution of brand-related decisions to ensure a consistent and compelling brand presence across all touchpoints. This involves not only crafting a unique brand image but also managing brand equity, loyalty, and differentiation to gain a competitive advantage. Promotional communication encompasses the various tools and strategies companies use to convey messages about their brand to target audiences. This includes a mix of digital, print, and experiential marketing, as well as public relations efforts designed to generate awareness and influence consumer perceptions. Advertising techniques are the specific methods used to communicate brand messages effectively, whether through persuasive messaging, storytelling, emotional appeal, or humor. Finally, cultural perspectives on advertising examine how cultural norms, values, and local preferences shape advertising strategies and their effectiveness in different regions or demographic groups. Understanding these cultural nuances is crucial for brands to resonate authentically with diverse global audiences and avoid missteps in cross-cultural communication. Together, these elements illustrate the complexity and importance of thoughtful brand management in reaching and engaging consumers in a globalized, multicultural world.

These topics provide a comprehensive exploration of the complex landscape of human resource management (HRM) in multinational and global organizations. Multinational HR policies refer to the set of guidelines and practices that companies implement to manage their workforce across various countries, addressing both local and global needs. These policies ensure that companies can attract, develop, and retain talent in diverse cultural and legal environments while maintaining alignment with their overarching organizational objectives. International HRM models are theoretical frameworks that help understand the approaches multinational companies use to manage human resources in different countries. These models often consider factors such as the integration of global business strategies, local responsiveness, and the transfer of best practices across borders. Cross-country HRM systems examine the differences and similarities in HR practices across various countries, highlighting how cultural, economic, and legal environments influence HR strategies. International strategies guide how organizations expand and operate in global markets, requiring HR to support goals such as market entry, competitive advantage, and global talent management. Practice transfer focuses on the ways that HR practices, policies, and innovations are shared or adapted across borders within multinational companies, ensuring consistency in approach while allowing for local customization when necessary. Finally, transnational regulations address the legal and regulatory frameworks that govern HR practices across different countries, ensuring compliance with labor laws, taxation, employment standards, and other country-specific regulations. Together, these topics emphasize the importance of strategic, adaptable, and legally compliant HR management in the success of multinational organizations operating across diverse global contexts.

These topics collectively address key aspects of modern organizational dynamics, focusing on both internal processes and broader global trends. Contemporary organizational issues encompass the challenges and opportunities that organizations face in today’s rapidly evolving business environment, such as adapting to technological advancements, managing diversity, fostering innovation, and navigating changing regulatory landscapes. Individual and group processes examine the behaviors, interactions, and decision-making dynamics of individuals and teams within organizations. Understanding these processes is crucial for improving collaboration, communication, and overall organizational effectiveness. Knowledge development highlights the ways in which organizations create, share, and apply knowledge to drive learning, innovation, and competitive advantage. This can involve formal training programs, knowledge-sharing platforms, or fostering a culture of continuous improvement. Global employment relations explore how workforces are managed across different countries, considering issues like labor standards, employee rights, cross-cultural management, and the impact of globalization on labor practices. Labor market integration looks at the trends and policies that link labor markets across countries or regions, influencing migration, job mobility, and economic integration. Finally, research methods focus on the tools and approaches used to gather, analyze, and interpret data to address these complex issues, providing organizations with evidence-based insights to guide decision-making and strategy. Together, these topics offer a comprehensive view of the critical factors influencing organizational success and the interconnectedness of local and global employment dynamics.

These topics address the critical factors that shape the global business landscape, with a focus on the strategies, structures, and challenges that companies face as they operate across borders. Strategic opportunities refer to the potential avenues for growth, innovation, and market expansion that organizations identify and pursue to stay competitive. These opportunities may emerge from emerging markets, technological advancements, shifts in consumer behavior, or regulatory changes. Business models, in turn, outline how companies create, deliver, and capture value through their products, services, and operations. A well-designed business model allows firms to navigate changing market conditions, optimize their resources, and meet customer needs in a profitable way. Foreign multinationals are companies that originate from one country but expand their operations internationally, often requiring them to adapt their strategies to new cultural, regulatory, and economic environments. These firms bring global expertise and capital but must balance local responsiveness with global standardization in their business practices. Asia Pacific systems highlight the unique economic, political, and social structures within the Asia-Pacific region, which is home to rapidly growing economies, diverse markets, and dynamic trade networks. Understanding these systems is vital for foreign multinationals looking to succeed in this region. Finally, global marketplace dynamics refer to the forces that shape international trade, investment, competition, and cooperation. These dynamics are influenced by factors such as technological disruption, geopolitical tensions, economic integration, and shifting consumer preferences. Together, these elements provide a comprehensive framework for understanding how businesses must adapt to succeed in an interconnected and ever-evolving global marketplace.