Prof. Certificate in Generative AI for Business Applications
The Professional Certificate in Generative AI for Business Applications is a free, self-paced online programme by TimesPro designed for managers, team leads, and working professionals who want to apply Generative AI across core business functions without a technical background. The programme offers a clear, non-technical introduction to GenAI concepts, tools, and limitations, with practical demonstrations using ChatGPT, Microsoft Copilot, and DeepSeek. Spanning seven content modules plus an end-course assessment, the curriculum covers GenAI applications across marketing, HR, finance, operations, and leadership, with a strong emphasis on responsible AI adoption, ethics, governance, and change management. Learners develop the ability to identify and implement GenAI use cases within their existing roles and are equipped to contribute meaningfully to AI-enabled business transformation. Upon completion, participants receive a Professional Certificate from TimesPro.
Instructors:
TimesPro
English
Course Start Date:
Self-paced
Duration:
2 Hours
₹ 0
Overview
The Professional Certificate in Generative AI for Business Applications is a free, manager-focused programme by TimesPro that demystifies Generative AI for business professionals. Delivered entirely online in a self-paced format, the programme spans seven content modules covering GenAI foundations, decision-making, marketing, HR, finance, operations, and responsible AI, followed by an end-course assessment. Learners gain practical exposure to leading GenAI tools including ChatGPT, Microsoft Copilot, and DeepSeek through business-focused demonstrations and real-world use cases. The programme requires no technical background and is designed to help managers, team leads, and working professionals apply AI confidently in their day-to-day roles.
Why Technology & Analytics?
Generative AI is rapidly transforming how businesses operate, and managers who understand how to apply it are gaining a significant competitive advantage. This free programme removes the cost barrier and technical intimidation, offering a structured, practical introduction to GenAI tailored specifically for business professionals. The function-wise curriculum means learners immediately see how AI applies to their specific domain — whether marketing, HR, finance, or operations. The emphasis on responsible AI adoption ensures learners are equipped not just to use GenAI tools but to deploy them ethically and effectively. With a Professional Certificate from TimesPro awarded on completion, this programme offers real credibility at zero cost.
What does this course have to offer?
Key Highlights
Free Professional Certificate from TimesPro Manager-friendly, non-technical GenAI introduction Hands-on demos with ChatGPT, Microsoft Copilot, and DeepSeek Function-wise GenAI applications across 5+ business domains Responsible AI, ethics, and change management coverage Self-paced flexible online learning Evaluation through end-course quiz Delivered by multiple industry experts
Interested in career outcomes and specializations?
Who is this programme for?
Managers and team leads across all industries Professionals in marketing, HR, finance, operations, and consulting General management professionals seeking AI literacy Working professionals wanting to boost productivity with GenAI Professionals looking to transition into AI-enabled business roles
Minimum Eligibility
Open to all working professionals and managers No prior technical, coding, or AI experience required Suitable for professionals across marketing, HR, finance, operations, consulting, and general management Team leads and managers looking to apply GenAI in their roles Access to a computer and internet connection required
Not sure whether you qualify for this programme?
Who is the programme for?
The programme is free and follows an open-enrolment model with no competitive admission process. Any working professional or manager can register directly on the TimesPro platform and gain immediate access to the course. Learners progress through seven content modules at their own pace, complete an end-of-course quiz, and receive their Professional Certificate from TimesPro upon successful completion. No prior technical or coding experience is required.
Selection process
How to apply?
Curriculum
The curriculum spans seven content modules followed by an end-course assessment. It progresses from GenAI foundations for managers through decision-making and productivity applications, and then into function-specific modules covering marketing, HR, finance, and operations. The programme concludes with a module on responsible AI and change management before the end-course assessment. Together, the modules provide a comprehensive, business-oriented view of Generative AI that is immediately applicable in professional contexts.
There are 7 semesters in this course
The first module, Foundations of GenAI for Managers, establishes core concepts including the distinctions between AI, ML, deep learning, and generative AI, an introduction to LLMs, GenAI vocabulary, and practical tool demonstrations for ChatGPT, Microsoft Copilot, and DeepSeek. The second module, Decision-Making and Productivity with AI, explores how GenAI tools can enhance managerial effectiveness and team output. The third module covers GenAI in Marketing and Customer Insights, demonstrating how AI supports content creation, customer segmentation, and campaign analytics. The fourth module, GenAI in HR and People Management, examines AI applications in recruitment, onboarding, and employee engagement. The fifth module focuses on GenAI in Finance, covering use cases such as financial analysis, reporting, and forecasting support. The sixth module, GenAI in Operations and Process Excellence, addresses workflow automation, process optimisation, and operational efficiency through AI. The seventh module, Responsible AI and Change Management, addresses ethical considerations, governance frameworks, and how organisations can manage the transition to AI-enabled ways of working. The programme concludes with an End Course Assessment that evaluates conceptual understanding and responsible application of GenAI in business contexts.
Foundations of GenAI for Managers
Decision-Making & Productivity with AI
GenAI in Marketing & Customer Insights
GenAI in HR & People Management
Gen AI in Finance
GenAI in Operations & Process Excellence
Responsible AI & Change Management
Programme Length
Self-paced; flexible online learning; complete alongside professional commitments
Whom you will learn from?
Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.
Instructor
TimesPro
TimesPro - an award-winning EdTech initiative of the Times Group.
TimesPro - an award-winning EdTech initiative of the Times Group. We believe in empowering learners like you to pave their own path to success. No matter what stage of career you are at, you can choose from our wide range of learning and career development solutions. Our education, training, counselling, and progressive programmes enable you to constantly evolve. Our mission is to help India transform into a knowledge economy by helping YOU - the future of the nation - to upskill, grow, and accelerate your career with the art of learning; because we believe that only when one learns, can one fulfil all their aspirations, whether personal or professional.
Tuition Fee
This programme is offered completely free of charge. There are no course fees, taxes, or hidden charges. Learners simply register on the TimesPro platform and gain immediate access to all modules and the end-course assessment at no cost.
Fee Structure
Need help understanding fees, EMI options, or scholarships?
Learning Experience
The programme is delivered entirely online through structured video content, tool demonstrations, and real-world business examples. Learners progress at their own pace, engaging with GenAI tools through practical, business-focused demonstrations. An end-of-course quiz evaluates conceptual understanding and the ability to apply Generative AI responsibly in business contexts. The flexible delivery model allows participants to complete the programme alongside their professional commitments.
University Experience
TimesPro is a professional education platform backed by The Times of India Group, offering a wide range of certificate and executive education programmes across technology, management, finance, and more. The platform partners with premier academic institutions including IIMs, IITs, and international universities to deliver industry-relevant learning experiences. This programme is delivered by multiple industry experts with hands-on experience in applying Generative AI across business functions.
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About the University
TimesPro, established in 2013, is a Higher EdTech platform by The Times Group focused on professional education in India. The institution offers diverse learning programs across early career courses, executive education, and enterprise solutions. Their programs span banking, finance, technology, analytics, and marketing sectors through partnerships with premier institutions like IIMs, IITs, and global universities
100,000+
alumni community
@210
course offerings
10*
streams
Affiliation & Recognition
XLRI
NSDC
Fitch learning
lincoln university
Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
Instructor
TimesPro
TimesPro - an award-winning EdTech initiative of the Times Group.
TimesPro - an award-winning EdTech initiative of the Times Group. We believe in empowering learners like you to pave their own path to success. No matter what stage of career you are at, you can choose from our wide range of learning and career development solutions. Our education, training, counselling, and progressive programmes enable you to constantly evolve. Our mission is to help India transform into a knowledge economy by helping YOU - the future of the nation - to upskill, grow, and accelerate your career with the art of learning; because we believe that only when one learns, can one fulfil all their aspirations, whether personal or professional.
Career services
TimesPro provides extensive career support through dedicated placement assistance and industry connections. The institution focuses on developing industry-ready professionals through practical training, skill development, and career guidance. Their placement cell offers comprehensive support including interview preparation, profile enhancement, and direct connections with leading employers. The career services team works closely with over 3,500 corporate partners to ensure strong placement outcomes and career growth opportunities for students. Students receive personalized mentoring, soft skills training, and industry-specific preparation to enhance their employability.
10LPA
highest package
3500+
hiring partners
90%+
placement rate
Top Recruiters
Course Start Date:
Self-paced
Duration:
2 Hours
₹ 0
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.