GenAI Tools & Business Applications Certificate
The Certificate Program in Gen AI Tools and Business Applications by TimesPro is a concise, self-paced online programme designed to equip mid- to senior-level professionals with the strategic and practical skills needed to lead AI-driven transformation in their organisations. The programme bridges foundational Generative AI concepts with real-world business applications, covering tools such as ChatGPT and Microsoft Copilot across functions including marketing, HR, finance, and operations. Spanning 14 hours of learning, the curriculum is structured across eight modules that take learners from GenAI fundamentals and decision-making applications through to responsible AI adoption, change management, and an actionable Manager's Playbook for AI adaptation. Learners gain hands-on exposure through immersive demos, guided walkthroughs, and an exclusive curated Prompt Library, enabling them to apply AI insights directly in their workplace. The programme also addresses ethical AI use, data safety, and how to build a future-ready AI-driven organisation. Assessment is through quizzes, practical exercises, and application-based assignments. Upon completion, participants receive a Certificate of Completion from TimesPro.
Instructors:
TimesPro
English
Course Start Date:
Self-paced
Duration:
14 Hours
₹ 9,999
Overview
The Certificate Program in Gen AI Tools and Business Applications by TimesPro is a focused 14-hour online programme that empowers professionals to harness Generative AI for strategic and operational excellence. Designed for mid- to senior-level professionals, the programme goes beyond theory to deliver practical, tool-based learning using ChatGPT, Microsoft Copilot, and other leading AI platforms. Learners engage with immersive demos, guided walkthroughs, and a curated Prompt Library, enabling them to immediately apply AI insights within their own organisations. The curriculum spans eight modules covering GenAI foundations, AI-driven decision-making and productivity, and applied AI use cases in marketing, HR, finance, and operations, concluding with responsible AI principles and a practical Manager's Playbook for AI adaptation.
Why Artificial Intelligence?
Generative AI is transforming how businesses operate, yet many professionals lack the practical knowledge to implement it effectively. This programme closes that gap by combining conceptual grounding with hands-on tool exposure — no coding required. The inclusion of tools like ChatGPT and Microsoft Copilot, both widely adopted in professional environments, means learners can act on their knowledge from day one. The curated Prompt Library is a unique, practical resource that participants can use directly in their roles. The programme's focus on responsible AI, data ethics, and change management ensures leaders are equipped not just to use AI tools but to guide their organisations through AI-led transformation thoughtfully and strategically. At 14 hours, it delivers meaningful upskilling without disrupting demanding professional schedules.
What does this course have to offer?
Key Highlights
14 hours of self-paced online learning Covers ChatGPT and Microsoft Copilot with hands-on demos Exclusive curated Prompt Library included Applied use cases across marketing, HR, finance, and operations Responsible AI and change management modules Manager's Playbook for AI adaptation Assessment through quizzes, exercises, and assignments Certificate of Completion from TimesPro No coding or technical background required
Who is this programme for?
Mid- to senior-level managers and business leaders Professionals in marketing, HR, finance, and operations Non-technical professionals seeking practical AI literacy Leaders responsible for driving digital or AI transformation Business analysts and strategy professionals exploring AI integration
Minimum Eligibility
Designed for mid- to senior-level managers and business leaders No prior coding or technical experience required Professionals across marketing, HR, finance, and operations are eligible Basic computer literacy and internet access required Working professionals seeking to apply AI in their current roles
Who is the programme for?
The Certificate Program in Gen AI Tools and Business Applications follows an open enrolment model with no competitive selection criteria. The programme is accessible to working professionals at all levels, with no requirement for a technical or coding background. Learners register on the TimesPro platform, complete the one-time fee payment, and gain immediate access to the LMS and all eight course modules. The academic structure is built around 14 hours of concise, focused learning delivered through video tutorials, demos, and guided walkthroughs. Assessment is integrated throughout via quizzes, practical exercises, and application-based assignments that evaluate conceptual understanding, prompt design, and AI tool implementation. Successful completion of all assessments earns the TimesPro Certificate of Completion.
Selection process
How to apply?
Curriculum
The curriculum is structured across eight focused modules that progressively build both conceptual understanding and practical capability. Module 1, Foundations of GenAI for Managers, covers what Generative AI is, how it differs from ML and Deep Learning, what LLMs are, GenAI vocabulary, everyday business uses, prompting for managers, LLM hallucinations, and hands-on exposure to ChatGPT and Microsoft Copilot, including data safety and responsible use. Module 2 addresses decision-making and productivity with AI. Modules 3 through 6 deliver applied GenAI use cases in marketing and customer insights, HR and people management, finance, and operations and process excellence respectively. Module 7 covers responsible AI principles and change management. Module 8 provides a practical Manager's Playbook for AI adaptation — a concrete toolkit for leading AI implementation in any organisation.
There are 8 semesters in this course
Module 1, Foundations of GenAI for Managers, is the most detailed module and establishes the conceptual and practical foundation for the entire programme. It opens with an introduction to what Generative AI is, differentiating it from machine learning, deep learning, and narrow versus general versus super AI. Learners develop a working vocabulary for GenAI in managerial contexts, explore what GenAI can and cannot do, and learn the art of prompting — specifically tailored for non-technical managers. The module addresses the important topic of LLM hallucinations, covering both how to understand them and how to measure and avoid them. Practical tool coverage includes a thorough introduction to ChatGPT with applications for content, everyday business, and media, as well as an introduction to Microsoft Copilot — all delivered through live demos. The module concludes with data safety, responsible use, business applications and industry use cases, generative AI for content development, and AI for media creation. Module 2 explores how AI can enhance decision-making processes and individual and team productivity. Modules 3, 4, 5, and 6 deliver deep dives into applied GenAI use cases specific to marketing and customer insights, HR and people management, finance, and operations and process excellence — each equipping professionals in those functions with directly applicable knowledge. Module 7 addresses the ethical and organisational dimensions of AI adoption, covering responsible AI principles, data ethics, and the change management strategies needed to lead AI transformation successfully. Module 8, the Manager's Playbook for AI Adaptation, synthesises the programme's learning into a practical, actionable framework that leaders can apply immediately to guide AI adoption within their teams and organisations.
Foundations of GenAI for Managers
Decision-Making & Productivity with AI
GenAI in Marketing & Customer Insights
GenAI in HR & People Management
GenAI in Operations & Process Excellence
Responsible AI & Change Management
Manager's Playbook for AI Adaptation
Programme Length
The programme spans 14 hours of total learning and is entirely self-paced, allowing participants to complete the eight modules at their own convenience without a fixed schedule.
Whom you will learn from?
Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.
Instructor
TimesPro
TimesPro - an award-winning EdTech initiative of the Times Group.
TimesPro - an award-winning EdTech initiative of the Times Group. We believe in empowering learners like you to pave their own path to success. No matter what stage of career you are at, you can choose from our wide range of learning and career development solutions. Our education, training, counselling, and progressive programmes enable you to constantly evolve. Our mission is to help India transform into a knowledge economy by helping YOU - the future of the nation - to upskill, grow, and accelerate your career with the art of learning; because we believe that only when one learns, can one fulfil all their aspirations, whether personal or professional.
Tuition Fee
The Certificate Program in Gen AI Tools and Business Applications is priced at Rs 9,999 plus GST as a one-time fee. This covers full access to all eight modules, course materials, demos, the curated Prompt Library, assessments, and the Certificate of Completion. No additional charges beyond the stated fee and applicable GST have been indicated.
Fee Structure
Payment options
Learning Experience
The programme is delivered entirely online through TimesPro's Learning Management System (LMS) in a self-paced format, designed to fit seamlessly around professional commitments. The 14 hours of content is structured across eight focused modules, combining video tutorials, immersive demos, guided walkthroughs, and an exclusive Prompt Library. Participants learn by doing — engaging with ChatGPT and Microsoft Copilot through hands-on demonstrations that simulate real workplace scenarios. Assessment is through quizzes, practical exercises, and application-based assignments that test conceptual understanding, prompt design skills, and the ability to implement AI tools in business contexts. The flexible format ensures that mid- to senior-level professionals can upskill without disrupting their day-to-day responsibilities.
University Experience
TimesPro is a leading professional education platform backed by Bennett, Coleman and Co. Ltd., the organisation behind The Times of India. With an extensive network of academic partnerships with premier institutions including the IIMs, IITs, IISc, and XLRI, TimesPro delivers credible, career-relevant programmes across technology, management, and other domains. The platform's LMS provides a seamless, well-organised digital learning environment that supports self-paced study, with all course materials, assessments, and certification accessible from any device. TimesPro's growing portfolio of AI and technology programmes reflects its commitment to keeping professionals at the forefront of industry developments.
Testimonials
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About the University
TimesPro, established in 2013, is a Higher EdTech platform by The Times Group focused on professional education in India. The institution offers diverse learning programs across early career courses, executive education, and enterprise solutions. Their programs span banking, finance, technology, analytics, and marketing sectors through partnerships with premier institutions like IIMs, IITs, and global universities
100,000+
alumni community
@210
course offerings
10*
streams
Affiliation & Recognition
XLRI
NSDC
Fitch learning
lincoln university
Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
Instructor
TimesPro
TimesPro - an award-winning EdTech initiative of the Times Group.
TimesPro - an award-winning EdTech initiative of the Times Group. We believe in empowering learners like you to pave their own path to success. No matter what stage of career you are at, you can choose from our wide range of learning and career development solutions. Our education, training, counselling, and progressive programmes enable you to constantly evolve. Our mission is to help India transform into a knowledge economy by helping YOU - the future of the nation - to upskill, grow, and accelerate your career with the art of learning; because we believe that only when one learns, can one fulfil all their aspirations, whether personal or professional.
Career services
TimesPro provides extensive career support through dedicated placement assistance and industry connections. The institution focuses on developing industry-ready professionals through practical training, skill development, and career guidance. Their placement cell offers comprehensive support including interview preparation, profile enhancement, and direct connections with leading employers. The career services team works closely with over 3,500 corporate partners to ensure strong placement outcomes and career growth opportunities for students. Students receive personalized mentoring, soft skills training, and industry-specific preparation to enhance their employability.
10LPA
highest package
3500+
hiring partners
90%+
placement rate
Top Recruiters
Course Start Date:
Self-paced
Duration:
14 Hours
₹ 9,999
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.