Essentials of Customer Centricity & Sales
The Essentials of Customer Centricity and Sales is a free online certificate course offered by TimesPro that provides a comprehensive understanding of key sales strategies, customer service excellence, and buyer behaviour. The programme introduces learners to the significance of different types of accounts for NRIs and equips them with the SPANCO sales framework, a structured methodology for managing and closing sales opportunities effectively. The course is ideal for professionals seeking to strengthen their customer relationship management and sales skills within the banking and financial services context.\n\nParticipants will gain in-depth knowledge of sales and distribution strategies, insights into buyer behaviour and the factors that influence purchasing decisions, and a strong foundation in relationship management. The course also places a significant emphasis on customer service excellence and the skills required to build and sustain long-term client relationships.\n\nDelivered entirely online in a self-paced format, this course is accessible to anyone looking to build foundational sales and customer-centricity competencies. Upon successful completion of all modules, quizzes, and assignments, participants receive a certificate from TimesPro.
Instructors:
Brindha K
Tanvi Dubey
English
Course Start Date:
Self-paced
Duration:
1 Hour
₹ 0
Overview
The Essentials of Customer Centricity and Sales is a free online certificate course by TimesPro designed to build foundational competencies in sales, customer service, and buyer behaviour. The programme is particularly relevant for professionals and learners interested in the banking and financial services sector, with dedicated coverage of NRI banking accounts and products. The course introduces the SPANCO sales framework alongside core principles of relationship management and customer service excellence, equipping learners with a practical toolkit for customer-facing roles. Delivered in a self-paced format, it is accessible to all learners regardless of prior experience.
Why Professional Certificate?
This course offers a structured, no-cost pathway to building sales and customer-centricity skills that are directly applicable in banking and financial services. The inclusion of NRI-focused account knowledge makes it particularly valuable for professionals working in or aspiring to roles that involve NRI client servicing. The SPANCO framework provides a proven, structured approach to the sales cycle that learners can immediately apply in their professional context. With a certificate upon completion and a fully flexible self-paced format, the course delivers practical value with zero financial commitment.
What does this course have to offer?
Key Highlights
Completely free course with certificate upon completion
Covers NRI banking accounts and products in depth
Introduces the SPANCO sales framework
Insights into buyer behaviour and purchasing decision factors
Focus on customer service excellence and relationship-building
In-depth coverage of sales and distribution strategies
Self-paced online format for flexible learning
Interested in career outcomes and specializations?
Who is this programme for?
Banking and financial services professionals seeking to strengthen sales skills
Freshers and early-career candidates aspiring to customer-facing banking roles
Relationship managers and sales executives in the BFSI sector
Professionals handling NRI client accounts or products
Anyone looking to understand buyer behaviour and the SPANCO sales process
Minimum Eligibility
Open to all learners
No prior experience or technical knowledge required
Suitable for banking and financial services professionals and freshers
Not sure whether you qualify for this programme?
Who is the programme for?
The course is free and open to all learners with no eligibility restrictions. Enrolment is straightforward: select the course on the TimesPro portal, click Enrol Now, fill in your details, and log in to begin. Learners progress through all modules at their own pace, completing quizzes and assignments as they go. A certificate of completion is awarded upon successfully finishing all course requirements.
How to apply?
Curriculum
The course curriculum covers six modules spanning NRI banking, sales methodology, customer service, buyer behaviour, relationship management, and the SPANCO framework. It begins with an introduction to the types of accounts available for NRIs, including the distinctions between different account categories and their relevance in banking. The second module provides a foundation in sales and distribution strategies applicable to the financial services sector. Subsequent modules address the importance of customer service, the psychology of buyer behaviour and the factors that shape purchasing decisions, and the principles of effective relationship management. The final substantive module introduces SPANCO, a widely used sales process framework.
There are 6 semesters in this course
The first module covers the Types of Accounts for NRIs, introducing learners to the different NRI account categories, their features, and their significance for banking professionals serving non-resident Indian clients.\n\nThe second module, Introduction to Sales and Distribution, provides a grounding in core sales strategies and distribution models relevant to the banking and financial services industry.\n\nThe third module focuses on the Importance of Customer Service, exploring what constitutes service excellence, how it drives customer retention, and the behaviours and skills that distinguish outstanding customer-facing professionals.\n\nThe fourth module examines Buyer Behaviour and the Factors Affecting it, helping learners understand the psychological, social, and situational variables that influence how customers make purchasing decisions.\n\nThe fifth module covers Relationship Management, addressing the principles and practices that underpin strong, long-term client relationships in a banking context.\n\nThe sixth and final substantive module introduces SPANCO, a structured sales framework covering Suspect, Prospect, Approach, Negotiate, Close, and Order, providing learners with a repeatable process for managing the full sales cycle.
Types of Accounts for NRIs
Introduction to Sales and Distribution
Importance of Customer Service
Buyer's Behaviour and Factors Affecting
Relationship Management
SPANCO
Programme Length
Self-paced online programme. No fixed duration specified; learners complete modules at their own pace.
Whom you will learn from?
Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.
Instructors
Brindha K
Professor
Brindha K is working as a professor in TimesPro, TimesPro - an award-winning EdTech initiative of the Times Group.
Tanvi Dubey
Professor
Tanvi Dubey is working as a professor in TimesPro, TimesPro - an award-winning EdTech initiative of the Times Group.
Tuition Fee
This course is completely free of charge. There are no tuition fees, enrolment fees, or hidden costs. Learners simply enrol on the TimesPro platform at no cost and gain immediate access to all course content.
Fee Structure
Need help understanding fees, EMI options, or scholarships?
Learning Experience
The course is delivered entirely online through a self-paced learning format on the TimesPro portal. Learners access module content, complete quizzes and assignments at their own pace, and receive a certificate upon successfully finishing all requirements. The format is designed to accommodate working professionals and learners with varying schedules.
University Experience
TimesPro is a leading professional education platform under the Times of India Group. The platform provides access to a broad catalogue of free and paid courses across banking, finance, technology, management, and more. Learners benefit from a trusted, established platform with strong industry connections and a network spanning premier academic partners including IIMs, IITs, and XLRI.
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About the University
TimesPro, established in 2013, is a Higher EdTech platform by The Times Group focused on professional education in India. The institution offers diverse learning programs across early career courses, executive education, and enterprise solutions. Their programs span banking, finance, technology, analytics, and marketing sectors through partnerships with premier institutions like IIMs, IITs, and global universities
100,000+
alumni community
@210
course offerings
10*
streams
Affiliation & Recognition
XLRI
NSDC
Fitch learning
lincoln university
Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
Instructors
Brindha K
Professor
Brindha K is working as a professor in TimesPro, TimesPro - an award-winning EdTech initiative of the Times Group.
Tanvi Dubey
Professor
Tanvi Dubey is working as a professor in TimesPro, TimesPro - an award-winning EdTech initiative of the Times Group.
Career services
TimesPro provides extensive career support through dedicated placement assistance and industry connections. The institution focuses on developing industry-ready professionals through practical training, skill development, and career guidance. Their placement cell offers comprehensive support including interview preparation, profile enhancement, and direct connections with leading employers. The career services team works closely with over 3,500 corporate partners to ensure strong placement outcomes and career growth opportunities for students. Students receive personalized mentoring, soft skills training, and industry-specific preparation to enhance their employability.
10LPA
highest package
3500+
hiring partners
90%+
placement rate
Top Recruiters
Course Start Date:
Self-paced
Duration:
1 Hour
₹ 0
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.