Basics of Marketing Communication Certification Course
This free certification course on Basics of Marketing Communication provides a comprehensive foundation in the tools, channels, and strategies that drive effective marketing. Learners will explore the marketing communication mix, understand how to craft brand messaging, and develop targeted strategies that resonate with their intended audiences. The course also covers the power of storytelling in business, enabling participants to create authentic and compelling narratives. Designed for beginners and early-career professionals, this programme equips learners with practical knowledge to navigate digital platforms, social media, and content marketing landscapes.
Instructors:
TimesPro
English
Course Start Date:
Self-paced
Duration:
1 Hour
₹ 0
Overview
This free certification course on Basics of Marketing Communication by TimesPro equips learners with foundational knowledge in marketing channels, brand messaging, and campaign creation. It covers the marketing communication mix, targeted strategy development, and storytelling techniques applicable to real business contexts. Learners progress at their own pace through structured modules and earn a certificate upon completion.
Why Marketing?
The Basics of Marketing Communication course stands out as a free, accessible entry point into the marketing field. It provides structured learning across core topics including the communication mix, strategy formulation, and business storytelling — all relevant to today's digital-first marketing environment. The certificate earned upon completion adds tangible value to a learner's professional profile without any financial commitment.
What does this course have to offer?
Key Highlights
Marketing Communication Mix
Marketing Communication Strategy
The Power of Storytelling in Business
Certificate After Completion
Self-paced Flexible Learning
Interested in career outcomes and specializations?
Who is this programme for?
Beginners exploring a career in marketing
Early-career professionals seeking to formalise marketing knowledge
Business owners wanting to improve brand communication
Students looking for free certified courses in marketing
Minimum Eligibility
No prior experience required
Open to all learners
Basic understanding of marketing is helpful but not mandatory
Not sure whether you qualify for this programme?
Who is the programme for?
This course is available for open enrolment on the TimesPro platform. Learners must select the course, enrol, and fill in their details to access the portal. Completion of all modules, quizzes, and assignments is required to receive the certificate. No prior academic qualification or experience is mandated.
How to apply?
Curriculum
This programme consists of one core module covering three key topics: the Marketing Communication Mix, Marketing Communication Strategy, and The Power of Storytelling in Business. The curriculum is structured to take learners from foundational concepts of communication channels, through strategic planning, and into narrative crafting for business contexts.
There are 1 semesters in this course
The single module covers three focused topics. The first, Marketing Communication Mix, introduces learners to channels and tools for communicating with target audiences. The second, Marketing Communication Strategy, explores how to plan and execute communication efforts aligned to business goals. The third, The Power of Storytelling in Business, teaches learners how to craft authentic narratives that connect brands with audiences and drive engagement.
Basics of Marketing Communication
Programme Length
Self-paced; complete at your own convenience with no fixed schedule
Whom you will learn from?
Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.
Instructor
TimesPro
TimesPro - an award-winning EdTech initiative of the Times Group.
TimesPro - an award-winning EdTech initiative of the Times Group. We believe in empowering learners like you to pave their own path to success. No matter what stage of career you are at, you can choose from our wide range of learning and career development solutions. Our education, training, counselling, and progressive programmes enable you to constantly evolve. Our mission is to help India transform into a knowledge economy by helping YOU - the future of the nation - to upskill, grow, and accelerate your career with the art of learning; because we believe that only when one learns, can one fulfil all their aspirations, whether personal or professional.
Tuition Fee
This course is offered completely free of charge by TimesPro. There are no tuition fees, registration fees, or hidden charges. Learners simply enrol on the platform and begin learning immediately at no cost.
Fee Structure
Need help understanding fees, EMI options, or scholarships?
Learning Experience
This course is delivered entirely online through the TimesPro learning portal in a self-paced format. Learners access modules, quizzes, and assignments at their own convenience. Upon completing all components, learners earn a certificate. The structured content progresses from communication fundamentals to strategy and storytelling.
University Experience
TimesPro is an online learning platform by Bennett, Coleman and Co. Ltd., offering courses in partnership with leading institutions including IIMs, IITs, and international universities. The platform provides learners access to quality education, certification programmes, and career-focused content across multiple domains including marketing, finance, technology, and management.
Loading alumni...
About the University
TimesPro, established in 2013, is a Higher EdTech platform by The Times Group focused on professional education in India. The institution offers diverse learning programs across early career courses, executive education, and enterprise solutions. Their programs span banking, finance, technology, analytics, and marketing sectors through partnerships with premier institutions like IIMs, IITs, and global universities
100,000+
alumni community
@210
course offerings
10*
streams
Affiliation & Recognition
XLRI
NSDC
Fitch learning
lincoln university
Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
Instructor
TimesPro
TimesPro - an award-winning EdTech initiative of the Times Group.
TimesPro - an award-winning EdTech initiative of the Times Group. We believe in empowering learners like you to pave their own path to success. No matter what stage of career you are at, you can choose from our wide range of learning and career development solutions. Our education, training, counselling, and progressive programmes enable you to constantly evolve. Our mission is to help India transform into a knowledge economy by helping YOU - the future of the nation - to upskill, grow, and accelerate your career with the art of learning; because we believe that only when one learns, can one fulfil all their aspirations, whether personal or professional.
Career services
TimesPro provides extensive career support through dedicated placement assistance and industry connections. The institution focuses on developing industry-ready professionals through practical training, skill development, and career guidance. Their placement cell offers comprehensive support including interview preparation, profile enhancement, and direct connections with leading employers. The career services team works closely with over 3,500 corporate partners to ensure strong placement outcomes and career growth opportunities for students. Students receive personalized mentoring, soft skills training, and industry-specific preparation to enhance their employability.
10LPA
highest package
3500+
hiring partners
90%+
placement rate
Top Recruiters
Course Start Date:
Self-paced
Duration:
1 Hour
₹ 0
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.