Bachelor of Business Administration - Digital Marketing
The Bachelor of Business Administration (BBA) with Digital Marketing specialization is a comprehensive three-year degree program designed for aspiring business professionals. This UGC-entitled program combines fundamental business management principles with specialized digital marketing skills. Students gain expertise in areas like SEO, social media marketing, web analytics, and e-commerce while developing a strong foundation in core business functions. The curriculum integrates practical industry applications with theoretical knowledge, preparing graduates for diverse roles in the digital business landscape. The program features live online classes, industry-expert faculty, and career support services.
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Course Start Date:
Starting soon
Application Deadline:
To be announced
Duration:
3-3 Years
₹ 1,29,000
Overview
The BBA in Digital Marketing program at SRM Institute of Science and Technology is a comprehensive three-year undergraduate degree that combines traditional business education with cutting-edge digital marketing skills. The program is designed to prepare students for the evolving business landscape where digital expertise is increasingly crucial. With UGC entitlement and AICTE recognition, this program offers a blend of theoretical knowledge and practical applications.
Why BBA (Bachelor of Business Administration)?
The program stands out for its specialized focus on digital marketing while providing a strong foundation in business fundamentals. Students benefit from:
- A comprehensive curriculum designed by leading academicians and industry experts
- Live online learning format suitable for working professionals
- Industry-relevant specializations including Digital Marketing
- Access to SRM's renowned faculty and resources
- UGC entitled and AICTE approved degree
- AI-based student support and 24*5 chat assistance
- Career services and placement assistance
What does this course have to offer?
Key Highlights
Ranked 12th in MHRD-NIRF rankings
Accredited with NAAC A++ grade
Globally ranked 4-Star university with Diamond rating
Comprehensive curriculum covering both business and digital marketing
Live online interactive learning designed for flexibility
Industry-expert faculty members
AI-based student support system
Placement assistance with 2300+ hiring partners
Who is this programme for?
Working professionals seeking career growth
Fresh graduates interested in digital marketing
Entrepreneurs wanting to understand online business
Individuals looking to transition to digital marketing roles
Students interested in e-commerce and digital business
Minimum Eligibility
10+2 with 50% marks from any recognized board including NIOS
Valid qualification certificate
Passing certificate from previous institution
Who is the programme for?
The admission process involves document submission followed by eligibility verification. Key requirements include 10+2 or equivalent with 50% marks. The academic structure spans six semesters with a mix of core business subjects and specialized digital marketing courses. Each semester includes continuous assessment and end-term examinations through a remote proctored system.
Important Information
Selection process
How to apply?
Curriculum
The curriculum is structured across six semesters, blending core business subjects with specialized digital marketing courses. It includes foundational subjects like Principles of Management and Financial Accounting, along with specialized courses in SEO, Social Media Marketing, and Web Analytics. The program emphasizes practical skills through projects and case studies.
There are 6 semesters in this course
The program is divided into six semesters, each focusing on different aspects of business and digital marketing. The curriculum progresses from basic business concepts to advanced digital marketing strategies. Key areas include financial accounting, marketing management, digital marketing tools, web analytics, and e-commerce. The final semester includes a comprehensive project work component.
Semester 1
Semester 2
Semester 3
Semester 4
Semester 5
Semester 6
Programme Length
Three-year degree program divided into six semesters with flexibility for working professionals through evening online classes
Tuition Fee
The total program fee is ₹1,29,000 for six semesters, payable ₹21,500 per semester excluding examination and certificate fees. Flexible semester-wise payments and financial aid options are available for working professionals and students.
Fee Structure
Payment options
Financing options
Financial Aid
Learning Experience
The program utilizes a sophisticated online learning platform featuring live interactive sessions, digital resources, and AI-based support systems. Students engage through virtual classrooms, practical assignments, and real-world projects. The learning experience is enhanced by industry expert sessions and case study discussions.
University Experience
Students benefit from SRM's prestigious academic environment, even in the online format. The university provides comprehensive digital resources, virtual library access, and networking opportunities. The program offers exposure to industry through guest lectures and workshops while maintaining the high academic standards SRM is known for.
Testimonials
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
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About the University
Established in 1985, SRMIST is one of India's leading private universities located in Kattankulathur, Chennai. The university operates across multiple campuses offering diverse programs through various schools including Engineering, Medicine, Management, Science & Humanities, Law, and Agricultural Sciences. With over 52,000 students and 3,200+ faculty members, SRMIST has established itself as a comprehensive institution known for academic excellence, research innovation, and industry integration.
#1001-1200
QS World Ranking 2025
#18
NIRF University Rank 2024
52000
Total Students
Affiliation & Recognition
UGC
NAAC
AICTE
NBA
Career services
SRMIST serves as the central hub for career development, interpersonal skills enhancement, and placement activities. It maintains strong industry linkages and facilitates continuous institute-industry interaction through pre-placement training, industrial exhibitions, seminars, and alumni activities. The center provides comprehensive infrastructure for recruitment activities including pre-placement talks, written tests, group discussions, and interviews. Students receive intensive coaching in personality development and leadership qualities, along with specialized training programs to ensure they are market-ready by graduation.
52 LPA
Highest Package 2024
980+
Total Recruiters 2024
2232+
High Paying Offers
Top Recruiters
Course Start Date:
Starting soon
Application Deadline:
To be announced
Duration:
3-3 Years
₹ 1,29,000
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.