Online MBA in Marketing - SMU

This comprehensive MBA program in Marketing from Sikkim Manipal University provides in-depth knowledge of marketing principles, analytics, and strategies through industry-aligned curriculum. Students master consumer behavior, marketing research, global marketing, and brand management while developing leadership skills for today's digital marketing landscape. The program offers flexible online learning with live classes, recorded sessions, and self-paced content, making it ideal for working professionals seeking career advancement in marketing roles.

4.5

Instructors:

Dr. Anupam Kumar Pandey

Ms. Tshering Ganden Bhutia

English

Course Start Date:
Starting soon
Applications Deadline:
10th July, 2025
Duration:
24 Months

₹ 1,10,000

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Overview

This online MBA from NAAC A+-accredited Sikkim Manipal University offers dual specialization, allowing you to combine any two domains from Marketing, Finance, Human Resources, Systems, Operations & Supply Chain Management, and Healthcare. Designed for working professionals, the program builds core business management skills for today's competitive landscape. The flexible format enables you to gain expertise in two specializations while accelerating career growth.

Why Online MBA (Master of Business Administration)?

Choose this program to become a strategic marketing leader with comprehensive knowledge of modern marketing practices. The curriculum covers essential areas including consumer behavior, marketing research, global marketing, and brand management, preparing you for leadership roles in today's competitive market. With flexible online learning, dual specialization options, and access to experienced faculty, this program offers the perfect blend of theoretical knowledge and practical skills needed for marketing excellence.

What does this course have to offer?

Key Highlights

Industry-aligned curriculum with dual specialization
Flexible online learning with live and recorded sessions
Experienced faculty with industry expertise
Access to advanced Learning Management System
Alumni network privileges
Professional education courses worth INR 50K included
UGC-entitled degree equivalent to campus programs
NAAC A+ accredited university

Who is this programme for?

Working professionals seeking career advancement in marketing
Fresh graduates interested in marketing leadership roles
Entrepreneurs wanting to develop marketing expertise
Career changers moving into marketing domain
Professionals in related fields seeking marketing specialization

Minimum Eligibility

Bachelor's degree in any discipline from recognized university
Minimum 50% marks in graduation (45% for reserved category)
Completed 10+2+3 years or equivalent qualification
Valid documents for international students if applicable
Meet eligibility criteria as per university guidelines

Who is the programme for?

The admission process is completely online through www.onlinemanipal.com. Candidates must meet eligibility criteria including bachelor's degree with minimum 50% marks. The university evaluates applications and provides admission decisions within five working days. Students gain access to Learning Management System, e-library, and comprehensive learning resources upon admission confirmation.

Important Dates

Selection process

How to apply?

Curriculum

The curriculum spans 4 semesters with comprehensive coverage of marketing fundamentals and advanced concepts. Year 1 focuses on management principles, marketing management, and business fundamentals. Year 2 includes specialized marketing courses like consumer behavior, brand management, retail management, and marketing research. Students can choose dual specialization from Marketing, Finance, HR, Systems, Operations, and Healthcare to broaden their expertise and career opportunities.

There are 4 semesters in this course

Core subjects include Marketing Management, Consumer Behavior, Brand Management, Marketing Research, Global Marketing, Digital Marketing, Retail Management, and Supply Chain Management. The program also covers Business Strategy, Financial Management, Human Resource Management, and Operations Management. Students pursue dual specialization allowing expertise in two complementary domains, enhancing career prospects across various industries.

Semester 1

6 Months to complete

Semester 2

6 Months to complete

Semester 3

6 Months to complete

Semester 4

6 Months to complete

Programme Length

The program duration is 24 months (4 semesters) with flexible learning options. Students are expected to dedicate 15-20 hours per week for optimal learning outcomes. The curriculum is delivered through mix of live classes, recorded sessions, and self-paced learning materials accessible through advanced Learning Management System.

Tuition Fee

Total program fee is INR 1,10,000 for four semesters (INR 27,500 per semester). EMI options start from INR 4,583 per month. Application fee is INR 500 (non-refundable). The university offers exclusive scholarships for defense personnel, differently-abled individuals, SMU alumni, and candidates from Sikkim & Northeast regions. Fee concessions available for upfront payments.

Fee Structure

Payment options

Financing options

Financial Aid

Learning Experience

The program delivers comprehensive learning through advanced Learning Management System with live classes, recorded sessions, and self-paced content. Students access e-library, video lectures, interactive materials, virtual simulations, and assessment tools. The flexible format accommodates working professionals while maintaining academic rigor through continuous evaluation and term-end examinations.

University Experience

Students join SMU's prestigious alumni network with global networking opportunities. The university provides access to alumni portal, professional development resources, and career advancement support. As UGC-entitled degree holders, graduates enjoy recognition equivalent to campus programs and can pursue higher education or professional certifications worldwide.

About the University

Established in 1995, SMU is India's first public-private partnership in higher education and healthcare services. Located in Gangtok, Sikkim, the university operates across two main campuses: Tadong medical campus and Majitar technology campus. The institution offers comprehensive programs across medical sciences, engineering, technology, and humanities, with a strong focus on research and innovation. In 2023, SMU expanded its reach by establishing the Centre for Distance and Online Education (CDOE).

#1500+

Ttimes higher education world ranking

#101-150

NIRF university rank

#151-200

NIRF overall rank

Affiliation & Recognition

UGC

AICTE

NAAC

AIU

Career services

SMU provides comprehensive career development support through its Training and Placement Cell. The institution offers Capability Enhancement Programmes including competitive exam guidance, soft skills development training, and career counseling. The placement process is systematically organized, beginning with company invitations and pre-placement talks, followed by a structured selection process including written tests, group discussions, and interviews. Students benefit from strong industry connections and regular placement drives, with the university maintaining relationships with leading corporations across sectors.

95%

Placement rate

90%

Placement success rate

470000

Median salary ug

Top Recruiters

Course Start Date:
Starting soon
Applications Deadline:
10th July, 2025
Duration:
24 Months

₹ 1,10,000

Add to compare

Whom you will learn from?

Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.

Instructors

Dr. Anupam Kumar Pandey

Associate Professor (SG)

Dr. Anupam Kumar Pandey is currently working as an Associate/Assistant Professor (SG) at Sikkim Manipal University. He has completed his Ph.D. from Banaras Hindu University on Disinvestment in Public Sector Enterprises in India- A Case Study, graduation and post-graduation from Devi Ahilya University, Indore (M.P.). He specializes in income tax, corporate accounting, business regulatory framework, and business finance. Dr. Pandey has over ten years of teaching experience. He has presented multiple research papers at National and International Conferences and has been credited with many research publications in reputed journals.

Ms. Tshering Ganden Bhutia

Assistant Professor

Ms. Tshering Ganden Bhutia is currently working as an Assistant Professor at Sikkim Manipal University, India. She has completed her master’s in commerce (M.Com) from the University of Delhi with major in Marketing Management and minor in International Business, she completed her bachelor’s in commerce (B.Com) from University of Delhi. Her research interest spans Consumer Behaviour, Marketing Mix and Business Environment. She has worked as an intern in NGOs like Feeding India where she worked under the Talent Management Team. She loves reading and crocheting during her leisure time.

Testimonials

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Faculties

These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they’re here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.

Instructors

Dr. Anupam Kumar Pandey

Associate Professor (SG)

Ms. Tshering Ganden Bhutia

Assistant Professor

Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.

What is the duration of the MBA program?

Can I pursue dual specialization?

What is the fee structure?

Are there scholarship opportunities?

Is the degree recognized?