Online MBA in Marketing - SMU
This comprehensive MBA program in Marketing from Sikkim Manipal University provides in-depth knowledge of marketing principles, analytics, and strategies through industry-aligned curriculum. Students master consumer behavior, marketing research, global marketing, and brand management while developing leadership skills for today's digital marketing landscape. The program offers flexible online learning with live classes, recorded sessions, and self-paced content, making it ideal for working professionals seeking career advancement in marketing roles.
₹ 1,14,000
₹ 1,20,000
Overview
This online MBA from NAAC A+-accredited Sikkim Manipal University offers dual specialization, allowing you to combine any two domains from Marketing, Finance, Human Resources, Systems, Operations & Supply Chain Management, and Healthcare. Designed for working professionals, the program builds core business management skills for today's competitive landscape. The flexible format enables you to gain expertise in two specializations while accelerating career growth.
Why Online MBA (Master of Business Administration)?
Choose this program to become a strategic marketing leader with comprehensive knowledge of modern marketing practices. The curriculum covers essential areas including consumer behavior, marketing research, global marketing, and brand management, preparing you for leadership roles in today's competitive market. With flexible online learning, dual specialization options, and access to experienced faculty, this program offers the perfect blend of theoretical knowledge and practical skills needed for marketing excellence.
What does this course have to offer?
Key Highlights
Industry-aligned curriculum with dual specialization
Flexible online learning with live and recorded sessions
Experienced faculty with industry expertise
Access to advanced Learning Management System
Alumni network privileges
Professional education courses worth INR 50K included
UGC-entitled degree equivalent to campus programs
NAAC A+ accredited university
Who is this programme for?
Working professionals seeking career advancement in marketing
Fresh graduates interested in marketing leadership roles
Entrepreneurs wanting to develop marketing expertise
Career changers moving into marketing domain
Professionals in related fields seeking marketing specialization
Minimum Eligibility
Bachelor's degree in any discipline from recognized university
Minimum 50% marks in graduation (45% for reserved category)
Completed 10+2+3 years or equivalent qualification
Valid documents for international students if applicable
Meet eligibility criteria as per university guidelines
Not sure whether you qualify for this programme?
Admission Overview
The admission process is completely online through www.onlinemanipal.com. Candidates must meet eligibility criteria including bachelor's degree with minimum 50% marks. The university evaluates applications and provides admission decisions within five working days. Students gain access to Learning Management System, e-library, and comprehensive learning resources upon admission confirmation.
Here's a Glimpse of Your Degree
*Disclaimer: The image is for illustrative purposes only and may be subject to change at the discretion of Management.
Selection process
How to apply?
Curriculum
The curriculum spans 4 semesters with comprehensive coverage of marketing fundamentals and advanced concepts. Year 1 focuses on management principles, marketing management, and business fundamentals. Year 2 includes specialized marketing courses like consumer behavior, brand management, retail management, and marketing research. Students can choose dual specialization from Marketing, Finance, HR, Systems, Operations, and Healthcare to broaden their expertise and career opportunities.
There are 4 semesters in this course
Core subjects include Marketing Management, Consumer Behavior, Brand Management, Marketing Research, Global Marketing, Digital Marketing, Retail Management, and Supply Chain Management. The program also covers Business Strategy, Financial Management, Human Resource Management, and Operations Management. Students pursue dual specialization allowing expertise in two complementary domains, enhancing career prospects across various industries.
Semester 1
6 Months to complete
Semester 2
6 Months to complete
Semester 3
6 Months to complete
Semester 4
6 Months to complete
Programme Length
The program duration is 24 months (4 semesters) with flexible learning options. Students are expected to dedicate 15-20 hours per week for optimal learning outcomes. The curriculum is delivered through mix of live classes, recorded sessions, and self-paced learning materials accessible through advanced Learning Management System.
Whom you will learn from?
Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.
Tuition Fee
The Online MBA in Marketing from Sikkim Manipal University (SMU), offered through Online Manipal, is a 24-month, 4-semester programme. For Indian national students, the total course fee is ₹1,20,000 (inclusive of all taxes), payable at ₹30,000 per semester. An additional non-refundable application fee of ₹500 is payable at the time of admission. EMI options start at ₹5,000 per month. For international students, the total course fee is $1,500 (approximately ₹1,39,500), payable at $375 (approximately ₹34,875) per semester. No-cost EMI options are available for eligible students. Exclusive scholarships under the Manipal Scholarship Scheme are available for defence personnel, differently-abled individuals, alumni of SMU, and learners from Sikkim and other Northeast regions of India. The programme is UGC-entitled and offered by a NAAC A+-accredited university.
Fee Structure
Payment options
Financing options
Financial Aid
Need help understanding fees, EMI options, or scholarships?
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About the University
Established in 1995, SMU is India's first public-private partnership in higher education and healthcare services. Located in Gangtok, Sikkim, the university operates across two main campuses: Tadong medical campus and Majitar technology campus. The institution offers comprehensive programs across medical sciences, engineering, technology, and humanities, with a strong focus on research and innovation. In 2023, SMU expanded its reach by establishing the Centre for Distance and Online Education (CDOE).
#1500+
THE World University Ranking
#151–200 (2025)
NIRF university rank
#151-200
NIRF overall rank
Affiliation & Recognition
Affiliation & Recognition
Career services
SMU provides comprehensive career development support through its Training and Placement Cell. The institution offers Capability Enhancement Programmes including competitive exam guidance, soft skills development training, and career counseling. The placement process is systematically organized, beginning with company invitations and pre-placement talks, followed by a structured selection process including written tests, group discussions, and interviews. Students benefit from strong industry connections and regular placement drives, with the university maintaining relationships with leading corporations across sectors.
95%
Placement rate
90%
Placement success rate
470000
Median salary ug
1500000
Median salary pg
Top Recruiters
₹ 1,14,000
₹ 1,20,000
Frequently asked Questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.