Online MBA Sales & Marketing - Sharda Online

The MBA in Sales and Marketing is a work-integrated learning program designed to equip students with practical experience and industry-relevant skills while they pursue their academic studies. This unique program blends theoretical knowledge with hands-on learning, as students work in the sales and marketing domain throughout the course. The curriculum covers key areas such as consumer behavior, brand management, digital marketing, sales strategies, market research, and business analytics. Emphasis is placed on emerging trends, including social media marketing, AI-driven marketing, and customer relationship management (CRM). Through real-world projects and industry exposure, students develop the ability to analyze market trends, create strategic marketing campaigns, and drive business growth. This MBA is ideal for individuals looking to build careers in marketing management, sales leadership, digital marketing, and business development across industries like FMCG, retail, technology, finance, and healthcare.

English

Course Start Date:
Admission Open
Applications Deadline:
Admission Open
Duration:
2 Years

₹ 1,60,000

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Overview

This comprehensive work-integrated MBA program is designed to equip students with practical experience and industry-relevant skills in sales and marketing. The unique curriculum blends theoretical knowledge with hands-on learning as students work in the sales and marketing domain throughout the course. The program covers key areas including consumer behavior, brand management, digital marketing, sales strategies, market research, and business analytics. Special emphasis is placed on emerging trends such as social media marketing, AI-driven marketing, and customer relationship management (CRM). Through real-world projects and industry exposure, students develop abilities to analyze market trends, create strategic marketing campaigns, and drive business growth.

Why Online MBA (Master of Business Administration)?

This program is ideal for building careers in marketing management, sales leadership, digital marketing, and business development across diverse industries. The work-integrated approach provides practical experience through internships while pursuing academic studies, making graduates highly employable. The curriculum emphasizes emerging trends including social media marketing, SEO, data-driven decision-making, and AI-driven marketing trends. Students gain in-depth knowledge of sales techniques, customer relationship management, and brand positioning, preparing them for leadership roles in marketing, sales, business development, and brand consulting.

What does this course have to offer?

Key Highlights

Gain hands-on experience through internships in marketing and sales roles while pursuing studies
Covers core marketing principles, sales strategies, consumer behavior, and market analytics
Practical exposure through case studies, live projects, and industry interactions
Emphasis on social media marketing, SEO, data-driven decision-making, and AI-driven marketing trends
In-depth knowledge of sales techniques, customer relationship management (CRM), and brand positioning
Insights into international marketing, competitive strategy, and emerging market trends
Equips students for leadership roles in marketing, sales, business development, and brand consulting
NAAC A+ accredited program with UGC recognition
Access to exclusive online scholarly resources and E-library facilities

Who is this programme for?

Graduates looking for dynamic career opportunities in sales, business development, or digital marketing
Working professionals wanting to master sales techniques, customer relationship management, and business growth strategies
Entrepreneurs understanding sales and marketing for business growth
Professionals seeking to advance careers in marketing management and sales leadership
Individuals aiming for careers across industries like FMCG, retail, technology, finance, and healthcare

Minimum Eligibility

Bachelor's degree in any discipline from a recognized university

Who is the programme for?

The admission process requires candidates to have a Bachelor's degree in any discipline from a recognized university. The program follows a semester-wise fee structure with flexible payment options including EMI facilities. Academic structure spans two years with four semesters covering comprehensive sales and marketing curriculum from foundational principles to advanced specialization topics. The work-integrated approach ensures students gain practical experience while completing their academic requirements.

Important Dates

Selection process

How to apply?

Curriculum

The curriculum is designed with industry-aligned content covering core sales and marketing disciplines and emerging trends. Students progress through four semesters covering foundational business principles, advanced marketing strategies, specialized topics like digital marketing and analytics, and practical applications through real-world projects. The program integrates theoretical knowledge with practical skills through case studies, live projects, and industry interactions, preparing students for diverse roles across multiple industries.

There are 4 semesters in this course

Semester I covers foundational business and marketing concepts including core marketing principles. Semester II focuses on advanced marketing strategies, consumer behavior analysis, and sales techniques. Semester III emphasizes specialized areas including digital marketing, social media marketing, SEO, and AI-driven marketing trends. Semester IV concentrates on practical applications through real-world projects, industry exposure, and advanced topics like international marketing and competitive strategy. The work-integrated curriculum ensures students gain hands-on experience through internships while completing their academic requirements.

Semester I

Semester II

Semester III

Semester IV

Programme Length

Two-year work-integrated program with flexible online format allowing anytime, anywhere learning. Students have round-the-clock access to live and recorded lectures, online forums, and peer groups. The program includes mandatory internships and practical work experience in sales and marketing roles, providing real-world exposure while maintaining academic flexibility.

Tuition Fee

The fee structure offers multiple payment options including semester-wise, annual, and total fee plans. Indian students can choose from ₹40,000 per semester, ₹80,000 annually, or ₹1,60,000 total fee plan. Additional costs include university registration fee of ₹500 and examination fee of ₹7,000 per year. EMI options are available with 0% interest. Foreign students have separate fee structure with payments in USD. Payment modes include net banking, debit/credit cards, UPI, wallets, and other online payment methods.

Fee Structure

Payment options

Financing options

Learning Experience

The program provides immersive online learning experience through state-of-the-art Learning Management System (LMS) combined with work-integrated practical experience. Students engage with cutting-edge technology providing near face-to-face learning experience while gaining real-world work experience. Interactive features include chat and messaging, online forums, peer group discussions, and instant access to learning materials. The methodology combines live lectures, recorded sessions, case studies, live projects, and industry interactions for comprehensive skill development.

University Experience

Students gain access to same extensive facilities as regular university students including comprehensive E-library resources, online scholarly videos, and academic support services. The program offers mentorship from experienced faculty, career advancement services, and placement support. Alumni network provides ongoing professional connections and career opportunities across various industries and global organizations. The work-integrated approach ensures students develop professional networks during their studies.

About the University

Established in 2009, Sharda University is a private university located in Greater Noida, Uttar Pradesh, India. The university has emerged as a leading center for education, research, and innovation, with a strong focus on global education. It operates through 14 schools offering diverse programs across engineering, medical, dental, nursing, pharmacy, business, law, and other disciplines. The university is known for its international outlook, hosting students from 95+ countries and maintaining 250+ global academic partnerships.

#86

NIRF University Rank 2024

#219

QS Southern Asia Rank 2024

17000+

Total Students

Affiliation & Recognition

UGC

NAAC

PCI

Association of Commonwealth Universities

Career services

The Career Counseling and Development Centre (CCDC) at Sharda University provides comprehensive career support services. The center offers guidance for higher education, placement preparation, internship opportunities, and entrepreneurship guidance. It helps students with resume preparation, communication skills development, interview preparation, and business writing. The CCDC also conducts mock interviews and leadership development programs. The center acts as a bridge between academia and industry, helping students transition smoothly into their professional careers.

40LPA

Highest Package 2024

450+

Total Recruiters

100%

Placement Rate MBA

Top Recruiters

Course Start Date:
Admission Open
Applications Deadline:
Admission Open
Duration:
2 Years

₹ 1,60,000

Add to compare

Testimonials

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Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.

What is the scope of an Online MBA in Sales and Marketing?