Online MBA Marketing - Sharda Online

This two-year Online MBA in Marketing is tailored to meet current industry demands and is ideal for individuals seeking to advance their careers in specialized sales or marketing roles. The program enriches learners' understanding of product lifecycle management, market research methodologies, strategic brand management, and additional essential marketing skills. With an online MBA in Marketing, individuals acquire insights into consumer needs and behavior and innovative approaches to influence purchasing decisions. The Online MBA Marketing program aims to sharpen learners' creativity, propelling them toward success in pivotal corporate positions within the marketing sphere. The program includes specialized courses in Integrated Marketing Communication, Digital Marketing, and Marketing Analytics, while developing expertise in both Marketing and Management disciplines for a well-rounded business skill set.

English

Course Start Date:
Admission Open
Applications Deadline:
Admission Open
Duration:
2 Years

₹ 1,00,000

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Overview

This comprehensive two-year Online MBA in Marketing program is designed to meet current industry demands and advance careers in specialized sales and marketing roles. The curriculum covers essential marketing skills including product lifecycle management, market research methodologies, strategic brand management, and consumer behavior analysis. Students gain practical knowledge in digital marketing strategies, brand management techniques, and innovative approaches to influence purchasing decisions. The program combines theoretical foundations with real-world applications through case studies, simulations, and research projects.

Why Online MBA (Master of Business Administration)?

This program is ideal for career advancement in the competitive marketing landscape. It provides industry-relevant knowledge and practical skills essential for success in modern marketing roles. The flexible online format allows professionals to balance work and personal commitments while gaining expertise from experienced faculty. The curriculum is industry-aligned and covers cutting-edge topics like digital marketing, marketing analytics, and social media strategies. Graduates develop both marketing specialization and general management competencies for leadership roles in corporate marketing departments.

What does this course have to offer?

Key Highlights

Gain strong foundation in Marketing principles and concepts
Dive into courses like Integrated Marketing Communication, Digital Marketing, and Marketing Analytics
Learn effective Digital and Social media strategies for marketing success
Develop expertise in mix of Marketing and Management courses for well-rounded business skill set
Participate in research project to tackle real-world Marketing challenges
Access to exclusive online scholarly resources and E-library facilities
Learn from eminent educators with latest industry insights
NAAC A+ accredited program with UGC recognition

Who is this programme for?

Graduates aiming for career in brand management, digital marketing, market research, or advertising
Working professionals seeking career growth or transition into marketing roles
Entrepreneurs looking to develop branding, customer acquisition, and market penetration strategies
Professionals wanting to master strategies in branding, consumer behavior, and sales optimization
Individuals seeking to drive business success through marketing expertise

Minimum Eligibility

Passed Bachelor's Degree of minimum 3 years duration

Who is the programme for?

The admission process requires candidates to have passed a Bachelor's degree of minimum 3 years duration. The program follows a semester-wise fee structure with flexible payment options including EMI facilities. Academic structure spans two years with four semesters covering comprehensive marketing curriculum from foundational principles to advanced specialization topics. The program maintains academic rigor while providing flexibility for working professionals through online delivery mode.

Important Dates

Selection process

How to apply?

Curriculum

The curriculum is designed with industry-aligned content covering core marketing disciplines and emerging trends. Students progress through four semesters covering foundational marketing principles, advanced marketing strategies, specialized topics like digital marketing and analytics, and practical applications through research projects. The program integrates theoretical knowledge with practical skills through case studies, simulations, and real-world marketing challenges.

There are 4 semesters in this course

Semester I covers foundational marketing concepts and business fundamentals. Semester II delves into advanced marketing strategies and consumer behavior analysis. Semester III focuses on specialized areas including digital marketing, marketing analytics, and integrated marketing communication. Semester IV emphasizes practical applications through research projects and industry case studies. The curriculum maintains balance between theoretical understanding and practical application, preparing students for diverse marketing roles across industries including retail, FMCG, technology, healthcare, hospitality, and finance.

Semester I

Semester II

Semester III

Semester IV

Programme Length

Two-year program with flexible online format allowing anytime, anywhere learning. Students have round-the-clock access to live and recorded lectures, online forums, and peer groups. The program can be completed while balancing work and personal commitments through self-paced learning modules and convenient scheduling options.

Tuition Fee

The fee structure offers multiple payment options including semester-wise, annual, and total fee plans. Indian students can choose from ₹25,000 per semester, ₹50,000 annually, or ₹1,00,000 total fee plan. Additional costs include university registration fee of ₹500 and examination fee of ₹7,000 per year. EMI options are available starting from ₹5,725 per month. Foreign students have separate fee structure with payments accepted in USD. Payment modes include net banking, debit/credit cards, UPI, wallets, and other online payment methods.

Fee Structure

Payment options

Financing options

Learning Experience

The program provides immersive online learning experience through state-of-the-art Learning Management System (LMS). Students engage with cutting-edge technology providing near face-to-face learning experience. Interactive features include chat and messaging, online forums, peer group discussions, and instant access to learning materials. The methodology combines live lectures, recorded sessions, case studies, simulations, and practical activities for comprehensive skill development.

University Experience

Students gain access to same extensive facilities as regular university students including comprehensive E-library resources, online scholarly videos, and academic support services. The program offers mentorship from experienced faculty, career advancement services, and placement support. Alumni network provides ongoing professional connections and career opportunities across various industries and global organizations.

About the University

Established in 2009, Sharda University is a private university located in Greater Noida, Uttar Pradesh, India. The university has emerged as a leading center for education, research, and innovation, with a strong focus on global education. It operates through 14 schools offering diverse programs across engineering, medical, dental, nursing, pharmacy, business, law, and other disciplines. The university is known for its international outlook, hosting students from 95+ countries and maintaining 250+ global academic partnerships.

#86

NIRF University Rank 2024

#219

QS Southern Asia Rank 2024

17000+

Total Students

Affiliation & Recognition

UGC

NAAC

PCI

Association of Commonwealth Universities

Career services

The Career Counseling and Development Centre (CCDC) at Sharda University provides comprehensive career support services. The center offers guidance for higher education, placement preparation, internship opportunities, and entrepreneurship guidance. It helps students with resume preparation, communication skills development, interview preparation, and business writing. The CCDC also conducts mock interviews and leadership development programs. The center acts as a bridge between academia and industry, helping students transition smoothly into their professional careers.

40LPA

Highest Package 2024

450+

Total Recruiters

100%

Placement Rate MBA

Top Recruiters

Course Start Date:
Admission Open
Applications Deadline:
Admission Open
Duration:
2 Years

₹ 1,00,000

Add to compare

Testimonials

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Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.

What is the scope of an Online MBA in Marketing?