BBA Marketing Management - Sharda University
The BBA in Marketing Management at Sharda University is a 3-year, 6-semester online programme that builds AI-powered marketing capabilities alongside core business foundations. After two years of common business education spanning accounting, economics, management, and AI applications, the Year 3 specialisation advances into AI-powered brand management, AI in global marketing strategy, AI in integrated marketing communications, and AI in consumer behaviour analytics. Students gain hands-on exposure to Google Analytics, SEO/SEM, social media marketing, and HubSpot through dedicated marketing labs and case-based learning. Graduates have gone on to roles in digital marketing and marketing analytics at firms such as Deloitte, with the specialisation positioned to prepare students for brand management, digital marketing, and marketing analytics careers in a technology-driven marketplace.
English
Course Start Date:
July/August, 2026
Application Deadline:
Closing Soon
Duration:
3 Years
₹ 1,35,000
Overview
The BBA Marketing Management specialisation at Sharda University combines a comprehensive business foundation with focused training in AI-driven marketing practice. Across three years, students progress from core subjects in business economics, accounting, and management to a Year 3 specialisation built around AI-powered brand management and global marketing strategy. The programme integrates digital marketing tools including Google Analytics, SEO/SEM, social media platforms, and HubSpot CRM into the learning experience, supported by case studies and live business simulations. With NAAC A+ accreditation and a fully online delivery model, the specialisation blends live online learning with industry mentorship, internships, and placement preparation aimed at brand management, digital marketing, and marketing analytics roles.
Why BBA (Bachelor of Business Administration)?
Marketing Management at Sharda stands apart for embedding AI tools directly into the marketing curriculum rather than treating them as an add-on. The specialisation tracks (AI in Brand Management, AI in Global Marketing Strategy, AI in Integrated Marketing Communications, and AI in Consumer Behaviour Analytics) give students practical exposure to how artificial intelligence is reshaping marketing decision-making, from campaign optimisation to customer segmentation. Students work hands-on with industry-standard tools such as Google Analytics, SEO/SEM platforms, and HubSpot, building a portfolio of live case studies, pitch decks, and marketing plans by the time they graduate. The programme's placement record shows graduates moving directly into digital marketing practices at major consulting and technology firms, often securing roles that traditional postgraduate marketing degrees are typically expected to deliver.
What does this course have to offer?
Key Highlights
AI-powered marketing specialisation tracks across brand management, global strategy, and consumer behaviour analytics
Hands-on training with Google Analytics, SEO/SEM, social media platforms, and HubSpot
Case-study-first curriculum culminating in a live marketing portfolio by Year 3
Industry mentorship, internships, and dedicated placement assistance
NAAC A+ accredited fully online programme delivered by Sharda University
Access to Bloomberg-style labs and business analytics tools used across the wider BBA curriculum
Interested in career outcomes and specializations?
Who is this programme for?
Class 12 graduates from any stream interested in building a career in brand management or digital marketing
Students who want to combine traditional marketing principles with AI-driven analytics and tools
Aspiring marketing analysts, brand managers, and digital marketing specialists
Learners seeking a fully online business degree with industry exposure
Those interested in consumer behaviour, integrated marketing communications, and campaign strategy
Minimum Eligibility
Class 12 pass in any stream with minimum 50% marks
From a recognised board or council
Selection based on Class 12 marks or SUAT score
No age restriction specified
Open to domestic and international applicants
Not sure whether you qualify for this programme?
Who is the programme for?
Admission to the BBA programme follows a five-step process beginning with an online application accompanied by Class 12 marksheets, open to candidates from any stream with a minimum of 50% marks. Selection is based either on Class 12 academic performance or on the Sharda University Admission Test (SUAT), followed by a personal counselling interview to understand the applicant's career goals and specialisation interests. Shortlisted candidates receive an offer letter detailing the programme and available specialisation choices, and complete enrolment through fee payment and document verification. Academically, the programme is structured across six semesters over three years, building core business foundations in Year 1, advancing into business law, research methods, and international business in Year 2, and culminating in a specialisation-focused capstone with industry projects in Year 3. The curriculum integrates AI tools throughout, from prompt engineering and AI applications in business analytics to ethical AI and automation, alongside an internship component and research-based learning modules in the final year, all delivered through the online learning platform.
Selection process
How to apply?
Curriculum
The BBA curriculum is organised across six semesters and structured around three progressive stages, delivered fully online. Year 1 establishes core business foundations, covering business economics, financial accounting, principles of management, business mathematics, and an introduction to AI, before advancing into cost accounting, organisational behaviour, marketing management, business statistics, and prompt engineering for generative AI. Year 2 builds on this foundation with business law, human resource management, business research methods, and AI applications in business analytics, followed by international business, financial management, operations management, entrepreneurship development, and an internship. Year 3 introduces the chosen specialisation alongside corporate strategy, business taxation, innovation and design thinking, corporate governance, security analysis, retail management, and two research-based learning projects that allow students to apply specialisation skills to live business problems.
There are 6 semesters in this course
Each semester combines core theory with applied business projects across the BBA curriculum. Early semesters establish foundations in accounting, economics, management principles, and introductory AI tools, while mid-programme semesters add business law, research methods, human resource management, and international business, supported by an internship placement. The final year channels these foundations into the chosen specialisation, pairing elective modules with corporate strategy, governance, and two research-based learning projects so that the specialisation skills are applied to real business problems by graduation.
Semester 1
Semester 2
Semester 3
Semester 4
Semester 5
Semester 6
Programme Length
The BBA programme spans 3 years across 6 semesters, delivered online through a structured semester-wise schedule combining live and recorded lectures, labs, and industry projects.
Tuition Fee
The BBA programme fee for domestic Indian students is Rs 1,35,000 for the full three-year programme, payable at Rs 22,500 per semester or Rs 45,000 per year. International students are charged $2,100 for the full programme, equivalent to $350 per semester or $700 per year. In addition to tuition, a one-time registration fee of Rs 500 applies for domestic students, along with an annual examination fee of Rs 3,500. SAARC nationals pay a registration fee of Rs 1,000 and an annual examination fee of Rs 5,000, while other international students pay a $10 registration fee and a $60 annual examination fee. The fee structure is transparent with no hidden costs beyond these published components, covering tuition, registration, and examinations across the full duration of the programme.
Fee Structure
Payment options
Need help understanding fees, EMI options, or scholarships?
Learning Experience
Learning is delivered entirely online through a unified web and mobile learning platform accessible on any device, combining digitised lectures with live online sessions. Students track progress through structured modules and lessons, with AI-generated lesson summaries, transcripts, and a daily study plan that adapts to keep learners on pace with assessments. The mobile app extends the experience with in-app coding practice, flash card quizzes, digital blogs, progress reports, and an AI interviewer for mock placement preparation. A resume builder, class chat for peer collaboration, and attendance tracking round out the day-to-day learning tools. Cohort leaderboards and lesson-level Q&A give students a sense of peer benchmarking and direct access to doubt-resolution while progressing through the curriculum online.
University Experience
The BBA programme is delivered online by Sharda University, a NAAC A+ accredited institution, through a cloud-based digital learning infrastructure. Students have access to Bloomberg-style finance and analytics labs equipped with SAP, Tableau, and Power BI for live business simulations, alongside a digital business library carrying Harvard Business Review, Bloomberg, and EBSCO resources together with a large business-book collection. Student life includes virtual business fests, marketing conclaves, finance summits, and inter-college B-school competitions, alongside national case-study contests and start-up pitch challenges, all accessible online. Regular industry interactions, corporate sessions, and guest lectures from CXOs connect students with practising business leaders, while live consulting projects bring real organisational problems into the online classroom.
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About the University
Established in 2009, Sharda University is a private university located in Greater Noida, Uttar Pradesh, India. The university has emerged as a leading center for education, research, and innovation, with a strong focus on global education. It operates through 14 schools offering diverse programs across engineering, medical, dental, nursing, pharmacy, business, law, and other disciplines. The university is known for its international outlook, hosting students from 95+ countries and maintaining 250+ global academic partnerships.
#86
NIRF University Rank 2024
#219
QS Southern Asia Rank 2024
17000+
Total Students
Affiliation & Recognition
UGC
NAAC
PCI
Association of Commonwealth Universities
Career services
The Career Counseling and Development Centre (CCDC) at Sharda University provides comprehensive career support services. The center offers guidance for higher education, placement preparation, internship opportunities, and entrepreneurship guidance. It helps students with resume preparation, communication skills development, interview preparation, and business writing. The CCDC also conducts mock interviews and leadership development programs. The center acts as a bridge between academia and industry, helping students transition smoothly into their professional careers.
40LPA
Highest Package 2024
450+
Total Recruiters
100%
Placement Rate MBA
Top Recruiters
Course Start Date:
July/August, 2026
Application Deadline:
Closing Soon
Duration:
3 Years
₹ 1,35,000
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.