The BBA at Sharda University is a 3-year, 6-semester online programme that builds core business management skills with AI-powered tools integrated from Year 1. Students complete a common foundation across the first two years covering business economics, financial accounting, principles of management, organisational behaviour, marketing management, business law, and AI applications in business, before choosing one of eight specialisations in Year 3: Marketing Management, Human Resource Management, Finance and Accounting, AI and Product Management, Business Analytics, Healthcare and Hospital Administration, Operations and Supply Chain, or AI and Finance. Each specialisation channels the common business foundation into a focused skill set aligned with current industry demand, supported by case-study learning, industry mentorship, internships, and placement assistance. Graduates have moved into roles spanning marketing, finance, HR, analytics, product management, healthcare administration, and operations at companies including Deloitte, HDFC Bank, Amazon, and Swiggy.
English
Course Start Date:
July/August, 2026
Application Deadline:
Closing Soon
Duration:
3 Years
₹ 1,35,000
Overview
The BBA at Sharda University is a 3-year NAAC A+ accredited online programme structured across six semesters. Years 1 and 2 build a common foundation in business economics, accounting, management principles, organisational behaviour, business law, and AI applications, equipping every student with the same core grounding regardless of their eventual specialisation. In Year 3, students choose one of eight specialisation tracks: Marketing Management, Human Resource Management, Finance and Accounting, AI and Product Management, Business Analytics, Healthcare and Hospital Administration, Operations and Supply Chain, or AI and Finance. Each track applies the common foundation to a specific career direction through dedicated modules, case studies, and live business projects. The programme is delivered entirely online through Sharda University's digital learning platform, combining live and recorded lectures, AI-powered study tools, and a mobile app that supports the full undergraduate journey from enrolment to placement preparation.
Why BBA (Bachelor of Business Administration)?
The Sharda BBA stands out for embedding AI tools across the entire three-year curriculum rather than limiting them to a single specialisation. Every student, irrespective of their chosen track, is introduced to AI applications, prompt engineering, and automation as part of the core programme, then applies these foundations to a specialisation aligned with their career interest in Year 3. The breadth of eight specialisation options, spanning marketing, HR, finance, technology, healthcare, and operations, allows students to defer a narrow career choice until they have explored the full business curriculum, while still graduating with focused, job-ready skills. This structure has supported placements across a wide range of functions and companies, with graduates moving into roles at consulting firms, banks, technology companies, and fast-growing start-ups, as well as several graduates going on to found their own ventures.
What does this course have to offer?
Key Highlights
Choice of 8 AI-powered specialisations in Year 3: Marketing Management, Human Resource Management, Finance and Accounting, AI and Product Management, Business Analytics, Healthcare and Hospital Administration, Operations and Supply Chain, and AI and Finance
AI applications, prompt engineering, and automation embedded across the common curriculum from Year 1
Case-study-first curriculum with live business projects building a portfolio by graduation
Industry mentorship, internships, and dedicated placement assistance across all specialisations
NAAC A+ accredited online programme delivered by Sharda University
Access to Bloomberg-style finance and analytics labs, including SAP, Tableau, and Power BI
Interested in career outcomes and specializations?
Who is this programme for?
Class 12 graduates from any stream exploring a career in business management
Students who want a broad business foundation before committing to a specific specialisation
Aspiring professionals across marketing, finance, HR, analytics, technology, healthcare, and operations
Learners seeking a fully online business degree with industry exposure and placement support
Those interested in combining traditional business education with applied AI skills
Minimum Eligibility
Class 12 pass in any stream with minimum 50% marks
From a recognised board or council
Selection based on Class 12 marks or SUAT score
No age restriction specified
Open to domestic and international applicants
Not sure whether you qualify for this programme?
Who is the programme for?
Admission to the BBA programme follows a five-step process beginning with an online application accompanied by Class 12 marksheets, open to candidates from any stream with a minimum of 50% marks. Selection is based either on Class 12 academic performance or on the Sharda University Admission Test (SUAT), followed by a personal counselling interview to understand the applicant's career goals and specialisation interests. Shortlisted candidates receive an offer letter detailing the programme and available specialisation choices, and complete enrolment through fee payment and document verification. Academically, the programme is structured across six semesters over three years, building common business foundations in Years 1 and 2 across accounting, economics, management, law, and AI applications, before students select one of eight specialisations in Year 3. The final year combines specialisation electives with corporate strategy, governance, and two research-based learning projects, delivered entirely through the online learning platform.
Selection process
How to apply?
Curriculum
The BBA curriculum is organised across six semesters and structured around three progressive stages, delivered fully online. Year 1 establishes core business foundations, covering business economics, financial accounting, principles of management, business mathematics, and an introduction to AI, before advancing into cost accounting, organisational behaviour, marketing management, business statistics, and prompt engineering for generative AI. Year 2 builds on this foundation with business law, human resource management, business research methods, and AI applications in business analytics, followed by international business, financial management, operations management, entrepreneurship development, and an internship. Year 3 lets students choose from eight specialisations, Marketing Management, Human Resource Management, Finance and Accounting, AI and Product Management, Business Analytics, Healthcare and Hospital Administration, Operations and Supply Chain, or AI and Finance, pairing the chosen elective modules with corporate strategy, business taxation, innovation and design thinking, corporate governance, and two research-based learning projects that apply specialisation skills to live business problems.
There are 5 semesters in this course
Each semester combines core theory with applied business projects across the common BBA curriculum. Early semesters establish foundations in accounting, economics, management principles, and introductory AI tools, while mid-programme semesters add business law, research methods, human resource management, and international business, supported by an internship placement. The final year channels these foundations into the student's chosen specialisation from among eight available tracks, pairing elective modules with corporate strategy, governance, and two research-based learning projects so that specialisation skills are applied to real business problems by graduation.
Semester 1
Semester 2
Semester 3
Semester 4
Semester 5
Programme Length
The BBA programme spans 3 years across 6 semesters, delivered online through a structured semester-wise schedule combining live and recorded lectures, labs, and industry projects.
Tuition Fee
The BBA programme fee for domestic Indian students is Rs 1,35,000 for the full three-year programme, payable at Rs 22,500 per semester or Rs 45,000 per year. International students are charged $2,100 for the full programme, equivalent to $350 per semester or $700 per year. In addition to tuition, a one-time registration fee of Rs 500 applies for domestic students, along with an annual examination fee of Rs 3,500. SAARC nationals pay a registration fee of Rs 1,000 and an annual examination fee of Rs 5,000, while other international students pay a $10 registration fee and a $60 annual examination fee. The fee structure is transparent with no hidden costs beyond these published components, covering tuition, registration, and examinations across the full duration of the programme.
Fee Structure
Payment options
Need help understanding fees, EMI options, or scholarships?
Learning Experience
Learning is delivered entirely online through a unified web and mobile learning platform accessible on any device, combining digitised lectures with live online sessions. Students track progress through structured modules and lessons, with AI-generated lesson summaries, transcripts, and a daily study plan that adapts to keep learners on pace with assessments. The mobile app extends the experience with in-app coding practice, flash card quizzes, digital blogs, progress reports, and an AI interviewer for mock placement preparation. A resume builder, class chat for peer collaboration, and attendance tracking round out the day-to-day learning tools. Cohort leaderboards and lesson-level Q&A give students a sense of peer benchmarking and direct access to doubt-resolution while progressing through the curriculum online.
University Experience
The BBA programme is delivered online by Sharda University, a NAAC A+ accredited institution, through a cloud-based digital learning infrastructure. Students have access to Bloomberg-style finance and analytics labs equipped with SAP, Tableau, and Power BI for live business simulations, alongside a digital business library carrying Harvard Business Review, Bloomberg, and EBSCO resources together with a large business-book collection. Student life includes virtual business fests, marketing conclaves, finance summits, and inter-college B-school competitions, alongside national case-study contests and start-up pitch challenges, all accessible online. Regular industry interactions, corporate sessions, and guest lectures from CXOs connect students with practising business leaders, while live consulting projects bring real organisational problems into the online classroom.
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About the University
Established in 2009, Sharda University is a private university located in Greater Noida, Uttar Pradesh, India. The university has emerged as a leading center for education, research, and innovation, with a strong focus on global education. It operates through 14 schools offering diverse programs across engineering, medical, dental, nursing, pharmacy, business, law, and other disciplines. The university is known for its international outlook, hosting students from 95+ countries and maintaining 250+ global academic partnerships.
#86
NIRF University Rank 2024
#219
QS Southern Asia Rank 2024
17000+
Total Students
Affiliation & Recognition
UGC
NAAC
PCI
Association of Commonwealth Universities
Career services
The Career Counseling and Development Centre (CCDC) at Sharda University provides comprehensive career support services. The center offers guidance for higher education, placement preparation, internship opportunities, and entrepreneurship guidance. It helps students with resume preparation, communication skills development, interview preparation, and business writing. The CCDC also conducts mock interviews and leadership development programs. The center acts as a bridge between academia and industry, helping students transition smoothly into their professional careers.
40LPA
Highest Package 2024
450+
Total Recruiters
100%
Placement Rate MBA
Top Recruiters
Course Start Date:
July/August, 2026
Application Deadline:
Closing Soon
Duration:
3 Years
₹ 1,35,000
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.
