Online MBA in Marketing - Sastra University
The Online MBA from SASTRA Deemed University is a UGC-approved, 2-year postgraduate degree programme designed for working professionals seeking to advance into leadership roles in business management. Enriched by a masterclass series led by senior industry experts, the programme bridges the industry-academia gap through live interactive sessions, simulation games, group exercises, and case-based learning that develop both conceptual depth and practical decision-making skills. Participants have the opportunity to earn a Certificate of Completion from IIM Shillong and a Certificate of Participation from SHRM India, gain Executive Alumni status of IIM Shillong, and earn up to 40 Professional Development Credits toward SHRM-CP and SHRM-SCP recertification, along with a complimentary one-year SHRM membership. The curriculum spans 19 courses across four semesters, including core management subjects and electives in Marketing, Finance, Human Resource Management, and General Management. SASTRA is NAAC A++ reaccredited, ranked #29 in NIRF 2025, and recognised as a Category I Institution by UGC. A comprehensive six-month career support programme delivered by Right Management India, a Manpower Group company, provides personalised mentoring, job search support, and recruiter connects for all enrolled learners.
Instructors:
Dr. Renganathan
Dr. Vijayabanu, C
English
Not specified
Course Start Date:
July, 2026
Application Deadline:
Closing Soon
Duration:
2 Years
₹ 1,80,000
Overview
The Online MBA from SASTRA Deemed University is a UGC-approved, NAAC A++ reaccredited postgraduate programme designed for working professionals who aspire to advance into leadership and senior management roles. SASTRA is ranked #29 among Indian universities in the NIRF 2025 rankings and is recognised as a Category I Institution under UGC's Graded Autonomy Regulations. Twelve of its engineering programmes carry international accreditation from the Institution of Engineering and Technology, UK. The MBA programme is delivered 100% online over two years across four semesters, combining pre-recorded e-tutorial content with live synchronous webinars and a rich repository of e-books, lecture notes, and open-source materials. A signature element of the programme is its Masterclass Series, featuring live sessions with seasoned industry practitioners who share real-world insights and bridge the gap between academic theory and corporate practice. Participants can earn a Certificate of Completion from IIM Shillong and a Certificate of Participation from SHRM India, gain Executive Alumni status of IIM Shillong, visit the IIM Shillong campus for the valedictory function, and earn up to 40 Professional Development Credits toward SHRM certification. A complimentary one-year SHRM membership is included upon enrolment. Elective specialisations are available in Marketing, Finance, Human Resource Management, and General Management, allowing learners to align their degree with their specific career goals.
Why Master of Business Administration (Online MBA)?
The SASTRA Online MBA stands out for the depth and breadth of its collaborative academic and industry partnerships.
The dual certificate opportunity from both SASTRA University and IIM Shillong, combined with Executive Alumni status of IIM Shillong, adds exceptional credential value to a working professional's portfolio.
The SHRM affiliation is particularly valuable for HR practitioners and aspiring management professionals, offering up to 40 PDCs toward global HR certification recertification and a complimentary SHRM membership from day one.
The curriculum is deliberately experiential, using simulation games, group exercises, live case studies, and industry masterclasses to ensure learners can apply management concepts immediately in their workplace.
Six months of post-degree career support delivered by Right Management India, a globally recognised Manpower Group company, provides personalised one-on-one mentoring, fortnightly job search updates, and direct recruiter connects, giving graduates a structural advantage in the job market.
SASTRA's NAAC A++ status and NIRF #29 ranking among Indian universities reinforce the credibility of the degree across academic and corporate hiring circles.
What does this course have to offer?
Key Highlights
UGC-approved Online MBA from NAAC A++ reaccredited SASTRA University
NIRF ranked #29 among Indian universities
Dual certificate from IIM Shillong and SHRM India
Executive Alumni status of IIM Shillong with campus visit opportunity
Up to 40 SHRM PDCs toward CP and SCP recertification
Complimentary 1-year SHRM membership on enrolment
Masterclass series by senior industry experts
6-month career support by Right Management India (Manpower Group)
Elective specialisations in Marketing, Finance, HRM, and General Management
19 courses plus project work across 4 semesters
Interested in career outcomes and specializations?
Who is this programme for?
Working professionals seeking to upskill and move into senior or leadership roles
Business managers and functional heads looking for structured management education
HR professionals pursuing SHRM certification credits and global HR credentials
Entrepreneurs and business owners seeking to formalise their management knowledge
Recent graduates aiming to build a strong foundation in business management
Minimum Eligibility
Bachelor's degree (10+2+3 or 10+2+4) or equivalent from a recognised university
Graduation in any discipline is acceptable
Diploma holders (10+3) considered on case-to-case basis with minimum 7 years supervisory experience
International participants require equivalent graduation from a recognised institution
Successful completion of all assessment components and specified attendance criteria required for degree award
Not sure whether you qualify for this programme?
Who is the programme for?
Admission to the SASTRA Online MBA is open to graduates from any recognised university across any discipline. Diploma holders under the 10+3 pathway may be considered on a case-by-case basis subject to a minimum of seven years of supervisory work experience. International participants require an equivalent graduation degree from a recognised institution. The admission process is managed in partnership with Veranda HigherEd and involves a preliminary eligibility check by a Programme Advisor covering educational qualifications, work experience, current employment, and English proficiency. Eligible candidates complete online registration and pay the first instalment or full programme fee, along with submission of required documents including a passport photograph, ID proof, degree certificate, marksheets, and a work experience declaration. Academically, the programme spans four semesters across two years. Semester 1 introduces Foundations of Management, Economics for Decision Making, Accounting for Managers, and Business Research Methods. Semester 2 covers Contemporary Marketing, People Management, Financial Management, and Operations and Supply Chain Management, along with Masterclass I. Semester 3 introduces Strategic Management, Business Analytics and Data Visualisation, Corporate Laws and Governance, and three electives. Semester 4 includes three additional electives, Masterclass II, and the Project Work. A total of 80 credits are required for degree award.
Selection process
How to apply?
Curriculum
The SASTRA Online MBA curriculum is structured across four semesters and comprises 19 courses plus one Project Work, totalling 80 credits. The curriculum blends core management theory with practical electives, interactive masterclasses, and a capstone project. Core subjects cover the full spectrum of business management including economics, accounting, marketing, finance, HR, operations, strategy, analytics, and corporate governance. Two Masterclass courses, delivered by senior industry practitioners, are embedded in Semesters 2 and 4. Elective specialisations are available in Marketing, Finance, Human Resource Management, and General Management, each offering three elective courses across Semesters 3 and 4. Semester 3 electives include domain-specific subjects such as Phygital Retailing, Investment Analysis, Compensation Management, and Digital and Social Media Marketing. Semester 4 electives include Consumer Behaviour, Behavioural Finance, Organisational Design and Development, and Personal Finance and Wealth Management. The Project Work in Semester 4 carries 8 credits and requires learners to identify and solve a real-world business problem.
There are 4 semesters in this course
Semester 1 builds the analytical and managerial foundation with four core courses: Foundations of Management and Organisational Behaviour, Economics for Decision Making, Accounting for Managers, and Business Research Methods, totalling 16 credits. Semester 2 expands into functional management areas with five subjects: Contemporary Marketing Management, People Management, Financial Management, Operations and Supply Chain Management, and Masterclass I, amounting to 20 credits. Masterclass I is a live interactive session series led by seasoned industry professionals, offering practical insights into real-world business environments. Semester 3 introduces Strategic Management, Business Analytics and Data Visualisation, Corporate Laws and Governance, and three elective courses from the learner's chosen specialisation track, totalling 18 credits. Semester 4 completes the programme with three further electives, Masterclass II, and the Project Work, amounting to 26 credits. The Project Work requires learners to identify a real-world problem statement and develop a collaborative solution, applying the integrated management knowledge acquired across all four semesters.
Semester 1
Semester 2
Semester 3
Semester 4
Programme Length
2 years (4 semesters). The programme runs across four semesters with live webinars, e-tutorials, and assessments each semester.
Whom you will learn from?
Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.
Instructors
Dr. Renganathan
Professor
Dr. Renganathan is a distinguished Professor of Marketing, with over 40 years of experience in academia and industry. He has been an integral part of the SASTRA University community for more than 25 years. He has authored more than 50 research articles in esteemed, peer-reviewed, and SCOPUS-indexed national and international journals and also successfully guided research scholars. He is a recipient of the prestigious 'Best Professor in Marketing' award, conferred by ET Now (Economic Times Now) in recognition of his outstanding contributions to marketing education. As a marketing scholar, Dr. Renganathan's research and teaching interests converge on strategic marketing areas, including Services Marketing, Consumer Behaviour, Branding, and Marketing Communication, with a focus on driving business growth and customer engagement.
Dr. Vijayabanu, C
Professor
Dr. Vijayabanu, C is currently Professor at School of Management, SASTRA Deemed University in India. She completed her Ph.D. in Human Resource Management in 2000 from Bharathidasan University, India. Her current research interests are focussed around Behavioral Studies, including Personality, Psychological Capital, and Emotional Intelligence. In her role, she teaches various courses such as Human Resource Management Organizational Behaviour, and specialized courses like Strategic Human Resource Management, Training & Development, among others. She brings to her classes enriched knowledge of 5 years of Research & 25 years of academic experience.She has successfully guided 7 doctoral scholars and currently guiding 1 Ph.D scholar. Her publications include 115 research articles indexed in Scopus, which encompasses 30 articles indexed in Web of Science, along with 12 case studies and 10 book chapters. She has served on the Editorial Review Boards of several academic journals, including Business Theory and Practice, Journal of Management Social Science and Humanities, and Journal of Business Economics and Management.
Tuition Fee
The SASTRA Online MBA fee for Indian participants is Rs. 70,000 per semester or Rs. 1,10,000 per year, with a total programme fee of Rs. 1,80,000 for the full two-year duration at the limited-time discounted rate. International participants are charged USD 1,100 per semester or USD 1,900 per year, with a total of USD 3,400. Multiple payment options are available: a down payment of Rs. 20,000 with loan or financial assistance for the balance, semester-wise payment, annual payment, or full upfront payment. The programme fee covers application charges, tuition for all live and synchronous sessions, learning materials, case studies, class exercises, and assessment charges. Financial loan assistance is available through Veranda's tied-up financial service providers, subject to document adequacy and the respective agency's approval.
Fee Structure
Payment options
Financing options
Need help understanding fees, EMI options, or scholarships?
Learning Experience
The SASTRA Online MBA employs a blended digital pedagogy that combines asynchronous and synchronous learning elements. E-tutorials in the form of pre-recorded expert videos are uploaded weekly over 12 weeks per semester and remain accessible until the semester ends, allowing learners to study at their own pace. E-content comprising e-books, lecture notes, PPTs, and open-source materials is available from day one of each semester and accessible across devices at any time. Live webinars constitute the synchronous teaching core of the programme, with learners expected to complete three weeks of prior content before each live session. Assessments are conducted in both MCQ and descriptive formats at the end of each module. The programme's defining pedagogical feature is its Masterclass Series, where senior industry professionals lead live, interactive sessions covering real-time challenges, case studies, simulation games, and group exercises. These sessions create meaningful networking opportunities and deliver experiential learning that goes beyond traditional classroom instruction. Learners also undertake a group project identifying and solving a real-world business problem, bridging academic learning with professional application.
University Experience
SASTRA Deemed University, located in Thanjavur, Tamil Nadu, is one of India's most respected private universities. It has been reaccredited by NAAC for the fourth consecutive cycle with the highest grade of A++ (3.76 out of 4.00) and is classified as a Category I Institution under UGC's Graded Autonomy Regulations. SASTRA is ranked #29 among Indian universities in the NIRF 2025 rankings and is recognised as a Scientific and Industrial Research Organisation by the Government of India. Twelve of SASTRA's engineering programmes hold international accreditation from the Institution of Engineering and Technology, UK. The School of Management at SASTRA houses an accomplished faculty with deep domain expertise across HRM, Marketing, Finance, Operations, and Business Analytics, many of whom carry PhDs and decades of combined academic and industry experience with publications in Scopus-indexed journals. The programme's IIM Shillong partnership allows learners to earn a certificate from one of India's premier management institutions and gain Executive Alumni status, with the opportunity to attend the valedictory programme on the IIM Shillong campus.
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About the University
Established in 1984, SASTRA is a premier private deemed university located in Thanjavur, Tamil Nadu. The university operates across multiple campuses offering comprehensive education through various schools including Engineering, Medicine, Management, Law, Sciences, and Humanities. With a strong focus on research and innovation, SASTRA has emerged as one of India's leading institutions, known for its academic excellence and industry-aligned curriculum.
#801-850
QS World Ranking 2025
#22
NIRF University Rank 2024
3200+
Faculty Staff
Affiliation & Recognition
UGC
NAAC
NBA
Institution of Engineering & Technology (IET), UK
Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
Instructors
Dr. Renganathan
Professor
Dr. Renganathan is a distinguished Professor of Marketing, with over 40 years of experience in academia and industry. He has been an integral part of the SASTRA University community for more than 25 years. He has authored more than 50 research articles in esteemed, peer-reviewed, and SCOPUS-indexed national and international journals and also successfully guided research scholars. He is a recipient of the prestigious 'Best Professor in Marketing' award, conferred by ET Now (Economic Times Now) in recognition of his outstanding contributions to marketing education. As a marketing scholar, Dr. Renganathan's research and teaching interests converge on strategic marketing areas, including Services Marketing, Consumer Behaviour, Branding, and Marketing Communication, with a focus on driving business growth and customer engagement.
Dr. Vijayabanu, C
Professor
Dr. Vijayabanu, C is currently Professor at School of Management, SASTRA Deemed University in India. She completed her Ph.D. in Human Resource Management in 2000 from Bharathidasan University, India. Her current research interests are focussed around Behavioral Studies, including Personality, Psychological Capital, and Emotional Intelligence. In her role, she teaches various courses such as Human Resource Management Organizational Behaviour, and specialized courses like Strategic Human Resource Management, Training & Development, among others. She brings to her classes enriched knowledge of 5 years of Research & 25 years of academic experience.She has successfully guided 7 doctoral scholars and currently guiding 1 Ph.D scholar. Her publications include 115 research articles indexed in Scopus, which encompasses 30 articles indexed in Web of Science, along with 12 case studies and 10 book chapters. She has served on the Editorial Review Boards of several academic journals, including Business Theory and Practice, Journal of Management Social Science and Humanities, and Journal of Business Economics and Management.
Career services
SASTRA provides comprehensive career support through structured training programs and industry interactions. The center facilitates continuous institute-industry engagement through pre-placement training, industrial exhibitions, and seminars. Students receive intensive coaching in personality development, leadership qualities, and technical skills. The CDC organizes year-round placement activities including pre-placement talks, aptitude tests, group discussions, and interviews. The university mandates industrial training and internships, enabling students to gain practical industry exposure.
52 LPA
Highest Package 2024
980+
Total Recruiters 2024
94%
Placement Rate
Top Recruiters
Course Start Date:
July, 2026
Application Deadline:
Closing Soon
Duration:
2 Years
₹ 1,80,000
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.