The MBA (WX) - Marketing Management program from NMIMS CDOE is an AICTE-approved 24-month executive MBA designed to transform experienced professionals into 21st century marketing leaders. This comprehensive program combines 15 months of intensive academics with 9 months of experiential learning including mandatory industry experience or capstone project. The curriculum covers core business fundamentals and specialized marketing subjects including Consumer Behaviour, Digital Marketing, Brand Management, and Marketing Analytics. Students benefit from on-campus program immersion for networking, access to industry practitioners, and real-world application through capstone projects. The program is structured across 8 terms with flexibility for working professionals, featuring live and recorded lectures, dedicated student support, and comprehensive career services through 500+ hiring partners.
Instructors:
English
Overview
The MBA (WX) - Marketing Management program provides comprehensive executive education for experienced marketing professionals. This AICTE-approved program combines intensive academic learning with practical industry experience. Students develop advanced marketing skills through specialized courses in digital marketing, consumer behavior, brand management, and marketing analytics. The program includes mandatory capstone projects and industry experience, ensuring real-world application of theoretical concepts. With experienced faculty from academia and industry, students gain insights into contemporary marketing challenges and solutions.
Why Business Management?
This program is designed for experienced marketing professionals seeking career advancement, managers looking to transition into marketing leadership roles, entrepreneurs wanting to enhance marketing expertise, professionals with 3+ years experience in any field seeking marketing specialization, and executives aiming for senior marketing positions in corporations or start-ups.
What does this course have to offer?
Key Highlights
The program offers AICTE approval and industry recognition, on-campus immersion for networking opportunities, mandatory industry experience or capstone project, access to 82,000+ alumni network across 8,000+ firms, experienced faculty from academia and industry, flexible learning with live and recorded lectures, and comprehensive career services. The program ensures practical exposure through real-world projects and industry interactions.
Who is this programme for?
This program targets working professionals with 3+ years experience, marketing managers seeking advancement to leadership roles, business professionals transitioning to marketing specialization, entrepreneurs needing marketing expertise, executives from various functions looking to add marketing skills, and professionals aiming for senior positions in multinational companies and start-ups.
Minimum Eligibility
Bachelor's Degree in any discipline with minimum 55% marks and 3+ years work experience. 50% for SC/ST/OBC/PwD categories
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.