BBA in Marketing
The NMIMS CDOE Bachelor of Business Administration (BBA) program with marketing specialization is designed to develop industry-ready business professionals. This comprehensive 3-year degree program combines fundamental business management concepts with specialized marketing knowledge. Students gain expertise in consumer behavior, digital marketing, brand management, and sales strategies while building a strong foundation in finance, operations, and analytics. The program offers flexible online learning with access to recorded lectures, e-resources, and dedicated student support. Graduates are prepared for diverse career opportunities in marketing management, brand management, digital marketing, and business development across various industries.
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Overview
The BBA program with marketing specialization provides comprehensive business education with focused expertise in marketing strategies and consumer engagement. Students develop critical thinking abilities and analytical skills essential for modern business environments. The curriculum integrates theoretical knowledge with practical applications, preparing graduates for leadership roles in marketing and general management positions.
Why BBA (Bachelor of Business Administration)?
This program is ideal for students seeking to build a strong foundation in business management while specializing in marketing. NMIMS CDOE offers 40+ years of educational excellence with 98% of students reporting positive career impact. The flexible online format allows students to balance studies with other commitments while accessing quality education from renowned faculty and industry experts.
What does this course have to offer?
Key Highlights
Comprehensive curriculum covering all aspects of business management, Marketing specialization with current industry practices, Flexible online learning platform accessible 24/7, Expert faculty with academic and industry experience, Career services including job portal access and coaching, 6-year program validity for completion flexibility
Who is this programme for?
Working professionals seeking career advancement, Recent high school graduates interested in business management, Entrepreneurs looking to formalize business knowledge, Career changers transitioning to business roles, Students preferring flexible online learning formats
Minimum Eligibility
HSC (10+2) in any discipline from a recognised board with minimum 50% (45% for SC/ST/OBC/PwD)
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.