PGDM Executive in Strategic Marketing Management
This comprehensive executive program is designed for working professionals seeking to advance their careers in strategic marketing management. The curriculum is co-created with industry experts and updated to reflect latest marketing trends, business environments, and technological advancements. Students gain access to interactive tools, e-books, multimedia content, and comprehensive reference materials. The program features expert faculty comprising academic luminaries and seasoned industry professionals who engage through interactive webinars and doubt-solving sessions, bridging the gap between theory and practice.
English
Course Start Date:
Starting Soon
Application Deadline:
23rd May, 2026
Duration:
15 Months
₹ 90,000
₹ 1,00,000
Overview
The PGDM Executive in Strategic Marketing Management is a comprehensive 15-month program designed specifically for working professionals with 5+ years of experience who aspire to advance their careers in the marketing domain. This executive program combines theoretical knowledge with practical applications, preparing graduates for senior marketing roles and strategic decision-making positions.
Why Online MBA (Master of Business Administration)?
This program is ideal for working professionals who want to enhance their strategic marketing skills without interrupting their careers. The curriculum is constantly updated to reflect the latest marketing trends, industry requirements, and technological advancements. Students benefit from expert faculty comprising academic luminaries and seasoned industry professionals, ensuring a well-rounded education grounded in real-world applications.
What does this course have to offer?
Key Highlights
Curriculum co-created with industry experts
Updated content reflecting latest marketing trends
Interactive webinars and doubt-solving sessions
Access to multimedia content and e-books
Expert faculty from academia and industry
15-month flexible duration for working professionals
Interested in career outcomes and specializations?
Who is this programme for?
Working professionals with 5+ years of experience
Marketing managers seeking strategic advancement
Brand managers looking to enhance skills
Businesses professionals transitioning to marketing roles
Entrepreneurs wanting marketing expertise
Minimum Eligibility
Passed 10+2 with minimum 45% marks
3-year diploma holders can also apply
Not sure whether you qualify for this programme?
Who is the programme for?
The program requires any graduate degree with a minimum of 5+ years of work experience. The admission process is designed to be flexible for working professionals, with rolling admissions available throughout the year. The curriculum is structured to accommodate the schedules of working professionals while maintaining academic rigor.
Selection process
How to apply?
Curriculum
The curriculum is structured into core business management subjects and specialized marketing modules. Core subjects include Foundations of Business Management, Strategic Management, and Business Analytics. Specialized marketing subjects cover Marketing Management, Digital Marketing Strategies, Integrated Marketing Communication, Product and Brand Management, and Marketing Analytics. The program also includes a project component for practical application.
There are 3 semesters in this course
Term 1 covers Foundations of Business Management, Legal Aspects of Business, Strategic Management, Management Information System, Business Analytics, and Project Management; Term 2 includes Research Methodology and Management Decision, Human Resource Management, Learning and Development, Compensation Management and HR Audit, Strategic Human Resource Management, and HR Analytics; Term 3 focuses on Desk Research and Project Work emphasizing the practical application of HR concepts.
Semester 1
Semester 2
Project Term
3 Months to complete
Programme Length
15 months duration designed for working professionals with flexible scheduling to accommodate work commitments
Tuition Fee
The PGDM Executive program is offered by MIT School of Distance Education at a total program fee of ₹1,00,000. Students opting for lump sum payment receive a discount of ₹10,000, bringing the total to ₹90,000. For those preferring installments, the fee is split into three parts: ₹30,000 at the time of admission, ₹32,500 within 3 months, and ₹32,500 within 6 months from the date of admission, with a special discount of ₹5,000 applicable. In addition to the program fee, students are required to pay an Exam Fee of ₹750 and a Project Evaluation Fee of ₹2,000 separately. The program spans 15 months and covers 54 cumulative credits across two taught semesters and a project term. No scholarship or financial aid information is currently listed for this program.
Fee Structure
Payment options
Financing options
Need help understanding fees, EMI options, or scholarships?
Learning Experience
The learning experience combines online delivery with interactive elements including webinars, doubt-solving sessions, and multimedia content. Students have access to comprehensive digital resources, e-books, and interactive tools. The flexible format allows working professionals to study at their own pace while maintaining career commitments.
University Experience
MIT School of Distance Education provides a comprehensive learning environment with expert faculty, updated curriculum, and industry partnerships. Students benefit from the institution's academic reputation and extensive network of industry connections, enhancing their career prospects and professional development opportunities.
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About the University
MIT School of Distance Education (MITSDE) is a leading autonomous institute under MAEER’s MIT Group, Pune, India, founded in 2008 to extend quality management and technical education through flexible online modes for working professionals and remote learners. With UGC-DEB, AICTE, and ISO 9001:2015 accreditation, MITSDE’s programs are widely recognized for their industry-aligned curriculum, advanced online Learning Management System (LMS), and a commitment to lifelong academic support. Affiliated to MIT Group, which operates 72+ institutes and 4 universities, MITSDE emphasizes practical learning, career advancement, and skill development through diverse PGDM diploma specializations in Marketing, Finance, Human Resources, IT, Logistics, Project Management, and more.
50000+
Total enrollment
Affiliation & Recognition
UGC
ISO
AICTE
MCCIA
Career services
MIT School of Distance Education (MITSDE) offers robust, comprehensive career services designed to support students from admission through graduation and beyond, ensuring employability and professional growth in a competitive marketplace. The career services at MITSDE encompass personalized career counseling, resume building workshops, mock interviews, group discussions, and targeted skill enhancement relevant to industry requirements. MITSDE’s dedicated placement cell actively collaborates with leading corporate recruiters and arranges virtual placement drives, internships, and professional networking events, giving students multiple opportunities to engage with industry leaders and secure employment. The university’s online portal supports job boards and connects students to lifelong placement assistance, keeping them informed about new job openings and career paths.
85%
placement rate
Top Recruiters
Course Start Date:
Starting Soon
Application Deadline:
23rd May, 2026
Duration:
15 Months
₹ 90,000
₹ 1,00,000
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.