PGDBA Marketing Management - Online Program
Comprehensive PGDBA in Marketing Management program designed to equip learners with advanced marketing strategies, brand management skills, and digital marketing expertise. This 24-month online program covers essential business fundamentals including strategic management, business analytics, and integrated marketing communication. Students gain practical knowledge in product and brand management, services marketing, sales management, and retail operations. The curriculum integrates contemporary topics like digital marketing strategies, social media marketing, and marketing analytics to prepare graduates for leadership roles in today's competitive business environment.
English
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Course Start Date:
Starting soon
Application Deadline:
Closing Soon
Duration:
24 Months
₹ 95,000
Overview
The PGDBA Marketing Management is a comprehensive 24-month online program designed to develop advanced marketing professionals. This program integrates traditional marketing principles with contemporary digital strategies, preparing graduates for leadership roles in today's dynamic business environment. Students gain expertise in brand management, strategic marketing, business analytics, and digital marketing while maintaining flexibility to study at their own pace.
Why Postgraduate Diplomas?
This program bridges the gap between theoretical marketing knowledge and practical industry application. With AICTE approval and recognition, it offers a credible pathway for career advancement in marketing. The curriculum covers emerging areas like digital marketing strategies, marketing analytics, and social media marketing, ensuring graduates stay relevant in the evolving marketing landscape. The online delivery format allows working professionals to upskill without career breaks, while the comprehensive curriculum ensures thorough preparation for senior marketing roles.
What does this course have to offer?
Key Highlights
AICTE approved program
Comprehensive 24-month curriculum
Online delivery with self-paced learning
Industry-relevant curriculum covering digital marketing
Expert faculty with industry experience
Placement assistance and career support
Alumni network benefits
Flexible payment options with scholarships
Practical project work included
Access to modern learning management system
Who is this programme for?
Working professionals seeking career advancement in marketing
Recent graduates looking to specialize in marketing management
Entrepreneurs wanting to enhance their marketing skills
Business owners planning to expand their market reach
Career changers interested in marketing domain
Marketing executives aiming for leadership positions
Students interested in brand management and digital marketing
Professionals from other domains seeking marketing expertise
Minimum Eligibility
Any graduate
Graduation required
Open to all graduate students
Who is the programme for?
The PGDBA Marketing Management program follows a structured admission process designed to accommodate diverse learners. Admission is open to all graduates from recognized universities without any specific percentage requirements. The academic structure spans 24 months with semester-wise progression, covering fundamental business concepts in the initial phase and advancing to specialized marketing subjects. The program maintains academic rigor while providing flexibility through online delivery, ensuring students can balance professional commitments with educational goals. Assessment methods include assignments, projects, case studies, and examinations to evaluate comprehensive understanding.
Important Information
Selection process
How to apply?
Curriculum
The curriculum is meticulously designed to provide a strong foundation in business fundamentals before diving into specialized marketing subjects. Core subjects include Principles of Management, Marketing Management, Strategic Management, and Business Analytics. Specialized marketing modules cover Digital Marketing Strategies, Integrated Marketing Communication, Brand Management, Services Marketing, Sales Management, and Retail Management. The program also includes elective baskets allowing students to choose from HR Analytics, Marketing Analytics, Supply Chain Analytics, or Financial Analytics based on their career interests. Project work components ensure practical application of theoretical concepts.
There are 4 semesters in this course
The curriculum is structured across four semesters with comprehensive coverage of business and marketing subjects. Semester 1 focuses on foundational subjects including Principles of Management, Indian Economy and Policy, Business Communication, Accounting for Managers, Marketing Management, and Legal Business Environment. Semester 2 advances to Management Information Systems, Human Resource Management, Research Methodology, Strategic Management, Business Analytics, and Financial Management. Semester 3 introduces specialized marketing subjects like Business Ethics, Digital Marketing Strategies, Integrated Marketing Communication, Product and Brand Management, Services Marketing, and includes the first project work component. Semester 4 covers advanced topics including Entrepreneurship and Venture Capital Management, Networking Concepts, Sales Management, Retail Management, Packaging and Distribution Management, and concludes with a comprehensive project work. Students can also choose from elective baskets in each semester to customize their learning path based on career objectives.
Semester 1
Semester 2
Semester 3
Semester 4
Programme Length
The PGDBA Marketing Management is designed as a 24-month program providing comprehensive coverage of marketing and business subjects. The program offers flexibility with a course validity of 2 years and 6 months, along with an extension validity of 2 years and 3 months, allowing students to complete at their own pace. This extended timeframe accommodates working professionals and ensures thorough understanding of complex marketing concepts. The self-paced nature means students can accelerate or extend their studies based on personal and professional commitments while maintaining academic quality.
Tuition Fee
The program fee structure is designed to be accessible with multiple payment options. The total program fee is ₹95,000, which can be paid through a convenient installment plan or as a lumpsum payment with discount benefits. The installment option allows payment of ₹30,000 at admission, followed by ₹32,500 within 3 months, and final ₹32,500 within 6 months. Alternatively, students can opt for lumpsum payment of ₹90,000, saving ₹5,000. Various scholarship opportunities are available including up to 25% for alumni, 30% for defence personnel, and 20% for specially abled candidates, making quality education more affordable.
Fee Structure
Payment options
Financing options
Financial Aid
Learning Experience
The learning experience is designed around modern online education principles with comprehensive digital resources and interactive learning modules. Students access world-class faculty expertise through structured online content, ensuring quality education delivery. The self-paced learning approach allows flexibility while maintaining academic rigor through regular assessments and project work. Industry collaboration ensures curriculum relevance and practical application opportunities. The learning management system provides seamless access to study materials, assignments, and peer interaction, creating an engaging educational environment that mirrors contemporary workplace dynamics.
University Experience
MIT School of Distance Education provides a comprehensive university experience despite the online delivery format. Students become part of a vibrant alumni network spanning various industries and roles. The institution maintains strong industry connections ensuring placement support and career advancement opportunities. Regular webinars, guest lectures, and industry interaction sessions enrich the learning experience. The university's reputation and AICTE approval ensure credential recognition in the job market. Student support services operate Monday through Friday, providing academic and administrative assistance. The institution's commitment to quality education and student success creates a supportive environment for professional growth and networking opportunities.
Testimonials
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
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About the University
MIT School of Distance Education (MITSDE) is a leading autonomous institute under MAEER’s MIT Group, Pune, India, founded in 2008 to extend quality management and technical education through flexible online modes for working professionals and remote learners. With UGC-DEB, AICTE, and ISO 9001:2015 accreditation, MITSDE’s programs are widely recognized for their industry-aligned curriculum, advanced online Learning Management System (LMS), and a commitment to lifelong academic support. Affiliated to MIT Group, which operates 72+ institutes and 4 universities, MITSDE emphasizes practical learning, career advancement, and skill development through diverse PGDM diploma specializations in Marketing, Finance, Human Resources, IT, Logistics, Project Management, and more.
50000+
Total enrollment
Affiliation & Recognition
UGC
ISO
AICTE
MCCIA
Career services
MIT School of Distance Education (MITSDE) offers robust, comprehensive career services designed to support students from admission through graduation and beyond, ensuring employability and professional growth in a competitive marketplace. The career services at MITSDE encompass personalized career counseling, resume building workshops, mock interviews, group discussions, and targeted skill enhancement relevant to industry requirements. MITSDE’s dedicated placement cell actively collaborates with leading corporate recruiters and arranges virtual placement drives, internships, and professional networking events, giving students multiple opportunities to engage with industry leaders and secure employment. The university’s online portal supports job boards and connects students to lifelong placement assistance, keeping them informed about new job openings and career paths.
85%
placement rate
Top Recruiters
Course Start Date:
Starting soon
Application Deadline:
Closing Soon
Duration:
24 Months
₹ 95,000
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.