PGCM Digital Marketing - MIT School of Distance Education

This Post Graduate Certificate program in Digital Marketing offers comprehensive training in modern digital marketing strategies. Students will learn to create effective digital brand strategies, master SEO and SEM techniques, develop social media marketing campaigns, and analyze digital marketing performance. The curriculum covers integrated marketing communication, product and brand management, social media analytics, and future trends in digital marketing. This program is designed to upgrade careers and provide hands-on experience with digital marketing tools and strategies to stay ahead in the competitive digital landscape.

English

Not specified

Course Start Date:
Starts soon
Applications Deadline:
Closes soon
Duration:
12 Months

₹ 64,000

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Overview

Master digital marketing strategies through comprehensive online training covering SEO, SEM, social media marketing, and brand management with hands-on tools and real-world applications.

Why Marketing?

Learn cutting-edge digital marketing concepts and strategies that are essential for modern businesses. This program offers practical knowledge in brand creation, virtual brand management, and the latest digital marketing trends to advance your career.

What does this course have to offer?

Key Highlights

Strategic Management
Digital Marketing fundamentals
SEO & SEM expertise
Social Media Marketing
Integrated Marketing Communication
Product and Brand Management
Social Media Analytics

Who is this programme for?

Working professionals seeking career advancement
Marketers looking to upgrade digital skills
Recent graduates entering digital marketing
Business owners wanting to understand digital strategies
Anyone interested in modern marketing techniques

Minimum Eligibility

Any graduate
Bachelor's degree from recognized university

Who is the programme for?

The admission process is straightforward for graduates from recognized universities. The academic structure includes comprehensive modules covering strategic management, legal aspects of business, management information systems, and specialized digital marketing subjects including SEO, SEM, social media marketing, and analytics.

Important Dates

Selection process

How to apply?

Curriculum

The curriculum is designed with both foundational and specialized modules. Core subjects include Strategic Management, Legal Aspects of Business, and Management Information System. Specialized digital marketing modules cover Product and Brand Management, Integrated Marketing Communication, SEO & SEM, Social Media Marketing, and Social Media Analytics & Future Trends.

There are 2 semesters in this course

The program consists of 10 core modules plus a project work component. Students study foundational business subjects in the first phase including Strategic Management, Legal Aspects of Business, and Management Information Systems. The specialized digital marketing phase covers Product and Brand Management, Integrated Marketing Communication, SEO & SEM techniques, Social Media Marketing strategies, and Social Media Analytics with future trends analysis. The program concludes with comprehensive project work to apply learned concepts.

Semester I

Semester II

Programme Length

12 months duration with 6 months extension validity. The program is structured as a comprehensive certificate course that can be completed within one year.

Tuition Fee

The program fee is ₹64,000 with flexible payment options. Students can choose installment payments with three installments of ₹25,000, ₹19,500, and ₹19,500 over 6 months, or opt for a lump sum payment of ₹58,000 with a ₹6,000 discount. Special discounts are available for alumni (25%), defense personnel (30%), and specially-abled candidates (20%).

Fee Structure

Payment options

Financing options

Financial Aid

Learning Experience

The learning experience is delivered through online format with comprehensive study materials, practical assignments, and project work. Students gain hands-on experience with digital marketing tools and strategies while learning from industry experts and world-class faculty.

University Experience

MIT School of Distance Education provides a robust learning environment with industry collaboration, unique pedagogy, and world-class faculty. Students benefit from comprehensive learner support, placement assistance, and access to the latest digital marketing concepts and tools.

About the University

MIT School of Distance Education (MITSDE) is a leading autonomous institute under MAEER’s MIT Group, Pune, India, founded in 2008 to extend quality management and technical education through flexible online modes for working professionals and remote learners. With UGC-DEB, AICTE, and ISO 9001:2015 accreditation, MITSDE’s programs are widely recognized for their industry-aligned curriculum, advanced online Learning Management System (LMS), and a commitment to lifelong academic support. Affiliated to MIT Group, which operates 72+ institutes and 4 universities, MITSDE emphasizes practical learning, career advancement, and skill development through diverse PGDM diploma specializations in Marketing, Finance, Human Resources, IT, Logistics, Project Management, and more.

50000+

Total enrollment

Affiliation & Recognition

UGC

ISO

AICTE

MCCIA

Career services

MIT School of Distance Education (MITSDE) offers robust, comprehensive career services designed to support students from admission through graduation and beyond, ensuring employability and professional growth in a competitive marketplace. The career services at MITSDE encompass personalized career counseling, resume building workshops, mock interviews, group discussions, and targeted skill enhancement relevant to industry requirements. MITSDE’s dedicated placement cell actively collaborates with leading corporate recruiters and arranges virtual placement drives, internships, and professional networking events, giving students multiple opportunities to engage with industry leaders and secure employment. The university’s online portal supports job boards and connects students to lifelong placement assistance, keeping them informed about new job openings and career paths.

85%

placement rate

Top Recruiters

Course Start Date:
Starts soon
Applications Deadline:
Closes soon
Duration:
12 Months

₹ 64,000

Add to compare

Testimonials

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Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.

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