Strategic Communication with Storytelling - MICA
This comprehensive program equips professionals with advanced storytelling and strategic communication skills. Through a blend of theoretical knowledge and practical applications, participants learn to craft compelling narratives for different audiences, platforms, and business contexts.
4.7
English
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Course Start Date:
Starting Soon
Application Deadline:
To be announced
Duration:
7 Months
₹ 1,29,800
Overview
MICA's Strategic Communication with Storytelling program combines theoretical frameworks with practical applications in marketing communications and storytelling. Designed for working professionals, it covers comprehensive topics from brand marketing to digital storytelling.
Why Online MBA (Master of Business Administration)?
The program offers a balanced mix of theoretical and practical knowledge, delivered by industry experts through online sessions. Features include hands-on projects, MICA Executive Alumni status, and networking opportunities with peers.
What does this course have to offer?
Key Highlights
Online instructor-led sessions
Hands-on projects
MICA certification
Executive Alumni status
Peer networking
Industry expert faculty
Real-world case studies
Who is this programme for?
Business owners
Startup founders
Marketers & brand managers
Content creators
Internal communication managers
Minimum Eligibility
Bachelor's degree (10+2+3)
Minimum 2 years work experience
75% minimum attendance required
Selection based on application and profile
Who is the programme for?
Selection is based on candidate's application and overall profile. Requires bachelor's degree and minimum 2 years work experience.
Selection process
How to apply?
Curriculum
The program features comprehensive modules covering strategic communication, audience understanding, content development, digital platforms, and personal branding. Course delivery includes live sessions, case studies, and practical projects.
There are 4 semesters in this course
The curriculum spans 11 modules covering essential aspects of strategic communication and storytelling. Topics range from basic brand marketing to advanced digital storytelling techniques, with emphasis on practical application through live case studies and projects.
Strategic Communication
Leveraging Strategic Communication for Storytelling: For The Organisation
Leveraging Strategic Communication for Storytelling: For Self
Hands-on Project & Assessments
Programme Length
7-month program duration with flexibility for working professionals
Tuition Fee
The total program fee is ₹1,29,800 with applicable taxes, with installment options available
Fee Structure
Payment options
Learning Experience
Participants experience a blend of online instructor-led sessions, live group activities, and hands-on projects. The program includes pre-reads, reference materials, and case studies.
University Experience
MICA provides an interactive learning environment with opportunities for peer networking and industry connections. Students engage in live sessions, group discussions, and collaborative projects.
Testimonials
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
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About the University
Established in 1991 by A.G. Krishnamurthy of Mudra Communications, MICA is India's premier management institute specializing in Strategic Marketing and Communications. Located in Ahmedabad, it was initially created as Asia's first advertising institute and has evolved into a leading communications management institute. MICA focuses on developing empathetic leaders and creative problem-solvers through specialized education in communications, marketing, and management
#32
nirf management rank
195
total students
100%
graduation rate
Affiliation & Recognition
NAAC
Fulbright
chartered institute of marketing uk
AAPBS
Career services
MICA provides comprehensive career support through its dedicated placement cell, maintaining a consistent 100% placement record. The institution facilitates recruitment through campus drives, helping students secure positions across various sectors including analytics, BFSI, and consulting. The career services team works closely with over 87 companies to ensure diverse opportunities for students. The placement process includes pre-placement offers, with a 70% increase in PPOs in 2024. Students receive extensive support through interview preparation, profile enhancement, and direct connections with leading employers. The placement cell organizes recruitment drives and provides personalized mentoring and industry-specific preparation to enhance employability
100%
placement rate
19.21LPA
average package
35.50LPA
highest package
Top Recruiters
Course Start Date:
Starting Soon
Application Deadline:
To be announced
Duration:
7 Months
₹ 1,29,800
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.