Strategic Communication with Storytelling - MICA

This comprehensive program equips professionals with advanced storytelling and strategic communication skills. Through a blend of theoretical knowledge and practical applications, participants learn to craft compelling narratives for different audiences, platforms, and business contexts.

4.7

English

Course Start Date:
26th March, 2023
Applications Deadline:
11th March 2023
Duration:
7-7 Months

₹ 1,10,000

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Overview

MICA's Strategic Communication with Storytelling program combines theoretical frameworks with practical applications in marketing communications and storytelling. Designed for working professionals, it covers comprehensive topics from brand marketing to digital storytelling.

Why Online MBA (Master of Business Administration)?

The program offers a balanced mix of theoretical and practical knowledge, delivered by industry experts through online sessions. Features include hands-on projects, MICA Executive Alumni status, and networking opportunities with peers.

What does this course have to offer?

Key Highlights

Online instructor-led sessions
Hands-on projects
MICA certification
Executive Alumni status
Peer networking
Industry expert faculty
Real-world case studies

Who is this programme for?

Business owners
Startup founders
Marketers & brand managers
Content creators
Internal communication managers

Minimum Eligibility

Bachelor's degree (10+2+3)
Minimum 2 years work experience
75% minimum attendance required
Selection based on application and profile

Who is the programme for?

Selection is based on candidate's application and overall profile. Requires bachelor's degree and minimum 2 years work experience.

Important Dates

Selection process

How to apply?

Curriculum

The program features comprehensive modules covering strategic communication, audience understanding, content development, digital platforms, and personal branding. Course delivery includes live sessions, case studies, and practical projects.

There are 4 semesters in this course

The curriculum spans 11 modules covering essential aspects of strategic communication and storytelling. Topics range from basic brand marketing to advanced digital storytelling techniques, with emphasis on practical application through live case studies and projects.

Strategic Communication

Hands-on Project & Assessments

Evaluation

Learning Outcomes

Programme Length

7-month program duration with flexibility for working professionals

Tuition Fee

The total program fee is ₹110,000 plus applicable taxes, with installment options available

Fee Structure

Payment options

Learning Experience

Participants experience a blend of online instructor-led sessions, live group activities, and hands-on projects. The program includes pre-reads, reference materials, and case studies.

University Experience

MICA provides an interactive learning environment with opportunities for peer networking and industry connections. Students engage in live sessions, group discussions, and collaborative projects.

About the University

Established in 1991 by A.G. Krishnamurthy of Mudra Communications, MICA is India's premier management institute specializing in Strategic Marketing and Communications. Located in Ahmedabad, it was initially created as Asia's first advertising institute and has evolved into a leading communications management institute. MICA focuses on developing empathetic leaders and creative problem-solvers through specialized education in communications, marketing, and management

#32

nirf management rank

195

total students

100%

graduation rate

Affiliation & Recognition

NAAC

Fulbright

chartered institute of marketing uk

AAPBS

Career services

MICA provides comprehensive career support through its dedicated placement cell, maintaining a consistent 100% placement record. The institution facilitates recruitment through campus drives, helping students secure positions across various sectors including analytics, BFSI, and consulting. The career services team works closely with over 87 companies to ensure diverse opportunities for students. The placement process includes pre-placement offers, with a 70% increase in PPOs in 2024. Students receive extensive support through interview preparation, profile enhancement, and direct connections with leading employers. The placement cell organizes recruitment drives and provides personalized mentoring and industry-specific preparation to enhance employability

100%

placement rate

19.21LPA

average package

35.50LPA

highest package

Top Recruiters

Course Start Date:
26th March, 2023
Applications Deadline:
11th March 2023
Duration:
7-7 Months

₹ 1,10,000

Add to compare

Testimonials

Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.

4.7 course rating

Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.

What is the admission process?

Is work experience mandatory?

What is the program duration?