Marketing Communication Digital Marketing Certification

The Advanced Certificate in Digital Marketing and Communication from MICA provides comprehensive training in essential and advanced digital marketing skills. This program combines academic excellence with practical relevance, offering specialized modules in performance marketing, social media marketing, and more. Students gain expertise in Search Engine Marketing, Social Media Marketing, Content Marketing, Marketing Analytics, and Branding & Communication through hands-on projects and real-world case studies.

Instructors:

Siddharth Deshmukh

Dr. Anita Basalingappa

English

Course Start Date:
Applications are open
Applications Deadline:
31st July, 2025
Duration:
4-9 Months

₹ 1,59,499

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Overview

The Advanced Certificate in Digital Marketing and Communication from MICA allows candidates to take multiple specialization and it is designed for working professionals seeking to advance their careers in digital marketing. This comprehensive program spans 4-9 months, offering flexibility for professionals to balance learning with their current responsibilities. The curriculum combines theoretical foundations with practical applications, featuring over 15 case studies and live projects from leading brands.

Why Marketing?

This program stands out through its collaboration with MICA, one of Asia's leading marketing institutes, and upGrad's innovative learning platform. Students gain access to 70+ digital marketing tools, receive funding for Meta and Google campaigns, and benefit from 1:1 career mentorship. The program offers six specializations allowing learners to customize their learning path according to career goals.

What does this course have to offer?

Key Highlights

Advanced Certificate from MICA & upGrad
Executive Alumni Status from MICA
6 Specialization options available
15+ industry case studies and projects
Access to 70+ digital marketing tools
Funding support for Meta & Google campaigns
1:1 career mentorship
Meta Digital Marketing Associate certification

Who is this programme for?

Marketing professionals seeking career advancement
Businesses owners looking to enhance digital presence
Recent graduates entering marketing field
Professionals transitioning to digital marketing
Entrepreneurs wanting to master digital strategies

Minimum Eligibility

Bachelor's degree or equivalent
Basic understanding of marketing concepts
Access to computer and stable internet connection
Proficiency in English

Who is the programme for?

The program follows a structured approach with a simple three-step admission process. Students complete an application form and take a 20-minute online test. The academic structure includes core digital marketing modules followed by specialization tracks, combining video content, live sessions, industry projects, and mentoring sessions.

Important Dates

Selection process

How to apply?

Curriculum

The curriculum covers Digital Marketing Landscape, Digital Channels Deep Dive, Marketing Analytics and Integrated Strategy, and concludes with a Capstone Project and e-Commerce Bootcamp. Students learn through a combination of video lectures, case studies, live projects, and hands-on tool training. The program includes practical experience with Google Analytics, AdWords, social media management tools, and content creation platforms.

There are 13 semesters in this course

The program curriculum is structured around core digital marketing fundamentals followed by specialized tracks. Students begin with foundational concepts covering the digital marketing landscape and various digital channels. Advanced modules focus on marketing analytics, integrated strategies, and practical implementation through capstone projects. The six available specializations include Branding & Communications, Social Media & Content Marketing, Marketing Communications & PR, Marketing Analytics, Generative AI, and Marketing Leadership in the Digital Age. Each specialization provides deep-dive knowledge and practical skills specific to that domain.

Module 1

Module 2

Module 3

Module 4

Module 5

Module 6

Module 7

Module 8

Module 9

Module 10

Module 11

Module 12

Module 13

Programme Length

The program offers flexible duration options ranging from 4 months for core plus 1 specialization to 9 months for core plus 5 specializations. Students can learn at their own pace with the flexibility to balance professional and personal commitments. The core program takes 4 months with additional time required for each chosen specialization.

Tuition Fee

The program follows a flexible pricing structure based on the number of specializations chosen. Fees range from ₹84,999 for core plus 1 specialization to ₹159,499 for core plus 5 specializations. EMI options are available starting from ₹2,708 per month with 6 months no-cost EMI. Students can block their seat with ₹10,000 initial payment.

Fee Structure

Payment options

Financing options

Learning Experience

Students experience a blend of online learning through upGrad's AI-powered personalized platform. The learning methodology includes video lectures, live sessions with industry experts, hands-on projects, case study analysis, and practical tool training. Students benefit from small group sessions, personalized coaching, and direct access to MICA faculty and industry professionals.

University Experience

MICA provides a comprehensive learning ecosystem with access to prestigious alumni network, industry connections, and ongoing career support. Students join a community of marketing professionals and gain access to exclusive networking opportunities, industry events, and continued learning resources through the alumni network. The program also includes offline immersion opportunities at Social Panga.

Word from the Directors

Dr. Falguni Vasavada-Oza

Professor of Marketing at MICA

This program represents our commitment to developing future-ready digital marketing professionals through practical, industry-relevant education

About the University

Established in 1991 by A.G. Krishnamurthy of Mudra Communications, MICA is India's premier management institute specializing in Strategic Marketing and Communications. Located in Ahmedabad, it was initially created as Asia's first advertising institute and has evolved into a leading communications management institute. MICA focuses on developing empathetic leaders and creative problem-solvers through specialized education in communications, marketing, and management

#32

nirf management rank

195

total students

100%

graduation rate

Affiliation & Recognition

NAAC

Fulbright

chartered institute of marketing uk

AAPBS

Career services

MICA provides comprehensive career support through its dedicated placement cell, maintaining a consistent 100% placement record. The institution facilitates recruitment through campus drives, helping students secure positions across various sectors including analytics, BFSI, and consulting. The career services team works closely with over 87 companies to ensure diverse opportunities for students. The placement process includes pre-placement offers, with a 70% increase in PPOs in 2024. Students receive extensive support through interview preparation, profile enhancement, and direct connections with leading employers. The placement cell organizes recruitment drives and provides personalized mentoring and industry-specific preparation to enhance employability

100%

placement rate

19.21LPA

average package

35.50LPA

highest package

Top Recruiters

Course Start Date:
Applications are open
Applications Deadline:
31st July, 2025
Duration:
4-9 Months

₹ 1,59,499

Add to compare

Whom you will learn from?

Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.

Instructors

Siddharth Deshmukh

Professor at MICA and Co-Creator of the Digital Communication Management Specialisation

Siddharth Deshmukh, an alumnus of MICA's first graduating batch in 1996, returned to his alma mater as a faculty member. He co-created MICA's Digital Communication Management (DCM) specialisation.

Dr. Anita Basalingappa

Professor in Marketing and Chairperson of Online Programs at MICA

Dr. Anita Basalingappa has over 20 years of experience in academia and specializes in marketing. She leads online programs at MICA, contributing to innovative education strategies.

Testimonials

Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.

Faculties

These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they’re here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.

Instructors

Siddharth Deshmukh

Professor at MICA and Co-Creator of the Digital Communication Management Specialisation

Siddharth Deshmukh, an alumnus of MICA's first graduating batch in 1996, returned to his alma mater as a faculty member. He co-created MICA's Digital Communication Management (DCM) specialisation.

Dr. Anita Basalingappa

Professor in Marketing and Chairperson of Online Programs at MICA

Dr. Anita Basalingappa has over 20 years of experience in academia and specializes in marketing. She leads online programs at MICA, contributing to innovative education strategies.

Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.

What specializations are available?

How many hours per week are required?

Is the program accessible globally?

What certificates will I receive?