The Emerging CMO Program - MICA
This intensive program prepares senior marketing professionals for CMO roles through advanced marketing strategy, brand management, and digital innovation. Features industry expert sessions, case studies, and a unique campus immersion experience.
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Course Start Date:
Coming soon
Application Deadline:
To be announced
Duration:
10-10 Months
₹ 2,47,800
Overview
The Emerging CMO program is designed for senior marketing professionals aspiring to C-suite positions. Through five comprehensive modules, it covers strategic marketing leadership, customer centricity, innovation, and emerging technologies.
Why Online MBA (Master of Business Administration)?
The program features expert faculty, case-based learning, and a two-day campus immersion. Participants receive MICA Executive Alumni status and access to industry networking opportunities.
What does this course have to offer?
Key Highlights
Online instructor-led sessions
Case-based learning
Two-day campus immersion
MICA certification
Executive alumni status
Industry expert faculty
Peer networking opportunities
Who is this programme for?
Senior marketing professionals
Aspiring CMOs
Marketing directors
Brand leaders
Strategic marketing managers
Minimum Eligibility
Diploma/Bachelor's/Master's Degree
Minimum 5 years work experience
Profile evaluation required
Continuous assessment participation
Who is the programme for?
Selection based on application and profile evaluation. Requires degree with minimum 5 years work experience. Internships not considered.
Important Information
Selection process
How to apply?
Curriculum
The curriculum spans five modules covering CMO role evolution, customer centricity, strategic marketing, innovation acceleration, and neuromarketing. Includes case studies and culminating project.
There are 5 semesters in this course
The program offers comprehensive coverage of modern marketing leadership through five intensive modules. Content progresses from strategic fundamentals through advanced topics like AI-driven marketing and neuromarketing, concluding with a practical campus project.
Module 1: Chief Marketing Officer's (CMO) Role
Module 2: Customer Centricity For Strategic Advantage
Module 3: Strategic Marketing - Seeing The Big Picture
Module 4: Accelerating Innovation
Module 5: Neuro Marketing
Programme Length
10-month program with flexible learning format
Tuition Fee
The total program fee is ₹2,47,800 with applicable taxes, with installment options available
Fee Structure
Payment options
Learning Experience
Program delivery combines Direct-to-Device interactive sessions with a two-day campus immersion. Features case discussions, simulations, and hands-on projects.
University Experience
MICA provides comprehensive support including alumni community access, industry networking opportunities, and regular updates on institutional developments.
Testimonials
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
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About the University
Established in 1991 by A.G. Krishnamurthy of Mudra Communications, MICA is India's premier management institute specializing in Strategic Marketing and Communications. Located in Ahmedabad, it was initially created as Asia's first advertising institute and has evolved into a leading communications management institute. MICA focuses on developing empathetic leaders and creative problem-solvers through specialized education in communications, marketing, and management
#32
nirf management rank
195
total students
100%
graduation rate
Affiliation & Recognition
NAAC
Fulbright
chartered institute of marketing uk
AAPBS
Career services
MICA provides comprehensive career support through its dedicated placement cell, maintaining a consistent 100% placement record. The institution facilitates recruitment through campus drives, helping students secure positions across various sectors including analytics, BFSI, and consulting. The career services team works closely with over 87 companies to ensure diverse opportunities for students. The placement process includes pre-placement offers, with a 70% increase in PPOs in 2024. Students receive extensive support through interview preparation, profile enhancement, and direct connections with leading employers. The placement cell organizes recruitment drives and provides personalized mentoring and industry-specific preparation to enhance employability
100%
placement rate
19.21LPA
average package
35.50LPA
highest package
Top Recruiters
Course Start Date:
Coming soon
Application Deadline:
To be announced
Duration:
10-10 Months
₹ 2,47,800
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.