Digital Strategy and Marketing Analytics - MICA
A 10-month advanced program combining digital strategy with marketing analytics, designed to equip professionals with skills in data-driven decision making and digital marketing tools.
Instructors:
English
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Course Start Date:
Starting Soon
Application Deadline:
To be announced
Duration:
10 Months
₹ 1,35,936
Overview
MICA's Advanced Certificate Programme in Digital Strategy and Marketing Analytics bridges traditional marketing with digital innovation. The program focuses on data-driven decision making and strategic digital marketing implementation.
Why Online MBA (Master of Business Administration)?
The program features expert faculty, hands-on training in analytics tools, and comprehensive coverage of digital marketing strategies. Includes simulations, case studies, and 100 hours of weekend sessions.
What does this course have to offer?
Key Highlights
Interactive learning platform
Hands-on analytics training
100 hours of weekend sessions
Case studies and simulations
MICA certification
Executive alumni status
Industry expert faculty
Who is this programme for?
Marketing professionals
Digital business team leaders
Brand managers
Early-stage professionals
Business owners and entrepreneurs
Minimum Eligibility
Diploma/Bachelor's/Master's degree
Bachelor's with 3 years or Master's with 2 years experience
75% minimum attendance required
Profile evaluation and SOP required
Who is the programme for?
Selection based on overall profile evaluation and Statement of Purpose. Requires degree with specified work experience.
Selection process
How to apply?
Curriculum
The curriculum spans 9 comprehensive modules covering digital technologies, marketing tools, analytics techniques, and future trends. Features hands-on training in marketing analytics tools.
There are 10 semesters in this course
The program progressively covers fundamental to advanced concepts through 9 modules, starting with digital business models and culminating in marketing attribution and future trends. Each module combines theoretical knowledge with practical applications.
Module 1: Evolution of Digital Technologies and New Business Models (5 Sessions)
Module 2: Marketing in a Digital World (7 Sessions)
Module 3: Introduction to Digital Marketing Tools (20 Sessions)
Module 4: Customer and Marketing in the Digital World (8 Sessions)
Module 5: Social Listening and Content Marketing (6 Sessions)
Module 6: Analytics Foundation (15 Sessions)
Module 7: Digital Marketing Analytics Techniques Prescriptive Analytics and Application (18 Sessions)
Module 8: Marketing Attribution and Testing (10 Sessions)
Module 9: Future and Challenges of Digital Marketing (2 Sessions)
Tools to be Learnt
Programme Length
10-month program with weekend sessions
Whom you will learn from?
Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.
Instructor
Assistant Professor (Quantitative Techniques and Data Analysis) Co-Chairperson - Online Programmes
Dr.Sunita Mall holds her Bachelor's degree in Statistics from Ravenshaw (Autonomous) College , Odisha and holds her master’s degree and M.Phil from Utkal University Odisha. She did her Ph.D. in Statistics from Utkal University.
Tuition Fee
The total program fee is ₹1,35,936 plus applicable taxes, with installment options available
Fee Structure
Payment options
Learning Experience
Program delivery through Direct-to-Device platform featuring interactive sessions, case discussions, and hands-on tool training.
University Experience
MICA provides comprehensive support including access to alumni community, industry networking opportunities, and regular updates on developments.
Testimonials
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
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About the University
Established in 1991 by A.G. Krishnamurthy of Mudra Communications, MICA is India's premier management institute specializing in Strategic Marketing and Communications. Located in Ahmedabad, it was initially created as Asia's first advertising institute and has evolved into a leading communications management institute. MICA focuses on developing empathetic leaders and creative problem-solvers through specialized education in communications, marketing, and management
#32
nirf management rank
195
total students
100%
graduation rate
Affiliation & Recognition
NAAC
Fulbright
chartered institute of marketing uk
AAPBS
Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
Instructor
Assistant Professor (Quantitative Techniques and Data Analysis) Co-Chairperson - Online Programmes
Dr.Sunita Mall holds her Bachelor's degree in Statistics from Ravenshaw (Autonomous) College , Odisha and holds her master’s degree and M.Phil from Utkal University Odisha. She did her Ph.D. in Statistics from Utkal University.
Career services
MICA provides comprehensive career support through its dedicated placement cell, maintaining a consistent 100% placement record. The institution facilitates recruitment through campus drives, helping students secure positions across various sectors including analytics, BFSI, and consulting. The career services team works closely with over 87 companies to ensure diverse opportunities for students. The placement process includes pre-placement offers, with a 70% increase in PPOs in 2024. Students receive extensive support through interview preparation, profile enhancement, and direct connections with leading employers. The placement cell organizes recruitment drives and provides personalized mentoring and industry-specific preparation to enhance employability
100%
placement rate
19.21LPA
average package
35.50LPA
highest package
Top Recruiters
Course Start Date:
Starting Soon
Application Deadline:
To be announced
Duration:
10 Months
₹ 1,35,936
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.