Online MBA in Digital Marketing - MUJ
This comprehensive Online MBA in Digital Marketing from Manipal University Jaipur combines essential business management principles with specialized digital marketing expertise. Students gain practical skills in SEO, social media strategy, content creation, digital analytics, and e-marketing while developing strategic leadership capabilities. The program prepares graduates for competitive roles in the rapidly growing digital marketing industry through expert faculty guidance, industry-relevant curriculum, and flexible online learning. Designed for working professionals and aspiring digital marketers, this UGC-entitled degree offers the same academic rigor as on-campus programs with the convenience of online study.
Instructors:
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Course Start Date:
Starting soon
Application Deadline:
Closing Soon
Duration:
24 Months
₹ 1,75,000
Overview
This comprehensive Online MBA in Digital Marketing program from Manipal University Jaipur integrates business management fundamentals with cutting-edge digital marketing specialization. The curriculum covers essential areas including SEO, SEM, social media strategy, content marketing, digital analytics, and brand management. Students develop both strategic leadership skills and practical technical expertise needed for senior roles in the digital marketing industry. The program features live faculty-led sessions, industry-oriented coursework, and flexible learning through a comprehensive Learning Management System.
Why Online MBA (Master of Business Administration)?
This program is designed for professionals seeking leadership roles in the rapidly expanding digital marketing industry. Students master essential skills including social media strategy, SEO optimization, e-marketing techniques, content creation, and data analytics. The curriculum combines theoretical business management principles with hands-on digital marketing applications, preparing graduates to drive strategic growth and make significant impact in their organizations. With expert faculty guidance and industry-relevant content, students gain competitive advantages needed for career advancement in digital marketing.
What does this course have to offer?
Key Highlights
Expert faculty with extensive industry experience
NAAC A+ accredited university credentials
UGC-entitled degree equivalent to on-campus programs
Flexible online learning with live and recorded sessions
Comprehensive curriculum covering all digital marketing domains
Access to premium tools like Google Analytics, SEMrush, HubSpot
Placement assistance and career support services
Exclusive Coursera access for additional certifications
Who is this programme for?
Marketing professionals seeking digital expertise
Business graduates wanting specialized skills
Entrepreneurs building digital presence
Working professionals planning career transitions
Individuals seeking strategic and technical marketing skills
Career changers entering digital marketing field
Minimum Eligibility
10+2+3-year bachelor's degree from recognized university
Minimum 50% marks in graduation (45% for reserved categories)
No work experience required
Valid for Indian citizens and NRI/PIO status holders
Who is the programme for?
The admission process involves submitting basic educational and work details with application fee payment, followed by semester fee payment, document upload, and university evaluation for confirmation. Indian students need a bachelor's degree with minimum 50% marks, while international students may require additional documentation. The program accepts students without work experience, though industry background enhances learning context and classroom discussions.
Important Information
Selection process
How to apply?
Curriculum
The curriculum spans four semesters covering core business management subjects in Year 1 including Managerial Economics, Financial Accounting, Marketing Management, and Organizational Behaviour. Year 2 focuses on digital marketing specialization with courses in New Media and Social Media Spectrum, Media Laws and Ethics, E-Marketing, and Advertising and Brand Management. Students can choose additional electives for super specialization or dual specialization across various domains including Analytics, Finance, HR, and Operations Management.
There are 4 semesters in this course
The program structure includes foundational business courses in Semester 1-2 covering Business Communication, Managerial Economics, Financial Accounting, Data Visualization, Organizational Behaviour, Marketing Management, Business Research Methods, Operations Management, and Human Resource Management. Advanced courses in Semester 3-4 focus on Strategic Management, Digital Marketing specialization including Introduction to Digital Marketing, New Media and Social Media Spectrum, Media Laws and Ethics, E-Marketing, and Advertising and Brand Management with various elective options.
Semester 1
Semester 2
Semester 3
Semester 4
Programme Length
The program duration is 24 months consisting of four semesters, with flexibility for students to complete at their own pace within a maximum of 4 years. Classes require 15-20 hours per week commitment with both live sessions and self-paced learning components available through the comprehensive Learning Management System.
Whom you will learn from?
Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.
Instructors
Program Coordinator, MBA Ph.D, MPhil., MBA, B.Com, UGC-NET, FCOT Quality Management
Dr. Kasinathan S is a distinguished academic and researcher currently serving as a Clinical Fellow in Pediatric Rheumatology at the Stanford University School of Medicine and Lucile Packard Children's Hospital. He holds both an MD and a PhD, showcasing his extensive training and expertise in the medical field.
Course Coordinator, MBA Ph.D, MBA, B.Sc (Stat), UGC-NET Production and Operations Management,Project Management
Dr. Rohit Singh Tomar is a notable academic and researcher, currently serving as a faculty member at Manipal University Jaipur. He specializes in the fields of Human Resources and Behavioural Research, contributing to the development of innovative educational practices and research methodologies.
Tuition Fee
Total program fee is ₹1,75,000 for four semesters (₹43,750 per semester for Indian students). NRI students pay USD 2,692 total. The university offers flexible payment options including no-cost EMI starting at ₹7,292 per month, education loans, installment plans, and various scholarships for merit, defense personnel, government employees, and Manipal alumni categories.
Fee Structure
Payment options
Financing options
Financial Aid
Learning Experience
The program combines live faculty-led sessions with recorded video lectures delivered through a comprehensive Learning Management System. Students engage in discussion forums, complete practical assignments using industry-standard tools like Google Analytics and SEMrush, and participate in scenario-based learning with real-world case studies and interactive elements including flashcards and mind mapping.
University Experience
Students experience a blend of theoretical knowledge and practical application through access to premium digital marketing tools, industry interaction sessions with expert practitioners, and comprehensive career support services. The NAAC A+ accredited university provides globally recognized credentials with the same academic rigor as on-campus programs while offering complete flexibility for working professionals.
Testimonials
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
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About the University
Established in 2011 by the Manipal Education & Medical Group, Manipal University Jaipur is a private research university located in Jaipur, Rajasthan. Spread across 122 acres, the university offers career-oriented courses at undergraduate, postgraduate, and doctoral levels across diverse streams. With over 14,000 students and 700 faculty members, MUJ maintains state-of-the-art research facilities and a modern digital library.
14000
Total Students
700
Faculty Members
122 acres
Campus Size
Affiliation & Recognition
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University Grants Commission
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All India Council for Technical Education
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National Board of Accreditation
Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
Instructors
Program Coordinator, MBA Ph.D, MPhil., MBA, B.Com, UGC-NET, FCOT Quality Management
Dr. Kasinathan S is a distinguished academic and researcher currently serving as a Clinical Fellow in Pediatric Rheumatology at the Stanford University School of Medicine and Lucile Packard Children's Hospital. He holds both an MD and a PhD, showcasing his extensive training and expertise in the medical field.
Course Coordinator, MBA Ph.D, MBA, B.Sc (Stat), UGC-NET Production and Operations Management,Project Management
Dr. Rohit Singh Tomar is a notable academic and researcher, currently serving as a faculty member at Manipal University Jaipur. He specializes in the fields of Human Resources and Behavioural Research, contributing to the development of innovative educational practices and research methodologies.
Career services
The university provides comprehensive placement support through dedicated placement cells and industry partnerships. In 2023, the placement drive concluded with 98% success rate and 1497 placement offers. The institution maintains strong connections with over 289 recruiters across various sectors. Students receive extensive career guidance, pre-placement training, and industry interaction opportunities throughout their academic journey.
9.50 LPA
Average Package
9 LPA
Engineering Package
289
Total Recruiters
Course Start Date:
Starting soon
Application Deadline:
Closing Soon
Duration:
24 Months
₹ 1,75,000
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.