Online MBA in Marketing - MAHE

The online Master of Business Administration (MBA) in Marketing from Manipal Academy of Higher Education (MAHE) is designed to equip working professionals with the expertise to navigate the evolving marketing landscape. This comprehensive program covers advanced concepts such as marketing analytics, integrated marketing communication, digital marketing, consumer behavior, services marketing, and sales & distribution management. The curriculum is structured to prepare learners for transforming marketing careers while allowing them to access reading materials, video tutorials, live and recorded classes, e-books, discussion forums, and quizzes through an advanced learning management system without pausing their work commitments.

4.6

Instructors:

Dr. Rajasekharan Pillai

Dr. KP Nandan Prabhu

English

Course Start Date:
Starting soon
Applications Deadline:
12th July, 2025
Duration:
24 Months

₹ 2,92,000

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Overview

The Online MBA in Marketing from Manipal Academy of Higher Education is a comprehensive 24-month program designed for working professionals seeking to advance their marketing careers. This UGC-entitled degree program covers advanced marketing concepts including marketing analytics, integrated marketing communication, digital marketing, consumer behavior, services marketing, and sales & distribution management. The program offers flexible learning through an advanced learning management system with access to reading materials, video tutorials, live and recorded classes, e-books, discussion forums, and quizzes. Students also receive exclusive access to Coursera for additional skill development through globally relevant certificates from top universities and companies.

Why Online MBA (Master of Business Administration)?

This program is ideal for working professionals looking to advance their marketing careers and gain specialized domain knowledge. The curriculum covers cutting-edge marketing concepts and provides practical skills needed in today's digital marketing landscape. With flexible learning options and industry-relevant content, this program prepares students for leadership roles in marketing while allowing them to continue their professional commitments. The exclusive Coursera access adds significant value by providing additional learning opportunities from top global institutions.

What does this course have to offer?

Key Highlights

UGC-Entitled degree equivalent to campus degree
NAAC A++ accredited institution
Flexible learning with advanced LMS
Exclusive access to Coursera platform
Industry-relevant curriculum
Placement assistance provided
Expert faculty with industry experience
EMI options available
1000+ job opportunities created annually

Who is this programme for?

Working professionals with minimum 1 year experience
Marketing professionals seeking career advancement
Business graduates looking to specialize in marketing
Entrepreneurs wanting to enhance marketing skills
Professionals from other domains transitioning to marketing
Managers seeking strategic marketing knowledge

Minimum Eligibility

Bachelor's degree with minimum 50% marks from recognized university
Minimum 1 year work experience in reputed organizations
Age limit as per university norms
Valid academic transcripts and certificates
Work experience certificates

Who is the programme for?

The admission process involves four simple steps: application submission with basic details and application fee payment, admission fee payment for the first semester, document upload and application submission, and university approval through document evaluation. The program maintains high academic standards while ensuring accessibility for working professionals through flexible admission criteria and payment options.

Important Dates

Selection process

How to apply?

Curriculum

The 24-month MBA in Marketing curriculum is divided into 4 semesters covering 102 credits. The program begins with foundational management subjects including Managing People & Organizations, Financial Management, and Marketing Management. Students then progress to specialized marketing subjects such as Consumer Behavior, Digital Marketing, Services Marketing, Marketing Analytics, Sales & Distribution Management, and Integrated Marketing Communication. The curriculum also includes core business subjects like Strategic Management, Business Leadership, and Entrepreneurship & Innovation, concluding with a capstone project.

There are 4 semesters in this course

The curriculum is structured across 4 semesters with comprehensive coverage of marketing fundamentals and advanced concepts. Semester 1 includes Managing People & Organizations, Financial Reporting, Managerial Economics, Business Communication, and Business Statistics. Semester 2 covers Financial Management, Marketing Management, Strategic Management, IT for Business, Business Leadership, and Research Methodology. Semester 3 focuses on Management Accounting, Legal Aspects of Business, and marketing specialization subjects including Consumer Behavior, Digital Marketing, and Services Marketing. Semester 4 culminates with Entrepreneurship & Innovation, Sustainability, Capstone Project, and advanced marketing subjects like Sales & Distribution Management, Marketing Analytics, and Integrated Marketing Communication.

Semester 1

Semester 2

Semester 3

Semester 4

Programme Length

24 months duration with 4 semesters, flexible online learning format allowing students to balance work and study commitments, 15-20 hours per week time commitment, access to recorded sessions for flexibility

Tuition Fee

The total program fee is INR 2,92,000 payable over 4 semesters at INR 73,000 per semester. EMI options are available starting at INR 12,167 per month with terms and conditions. The university offers various scholarships including up to 20% for defense personnel and divyang candidates, 15% for MAHE alumni, 10% for merit students, and 5% for upfront payment of full program fee. International students are charged USD 3,800 for the complete program.

Fee Structure

Payment options

Financing options

Financial Aid

Learning Experience

The program offers a comprehensive online learning experience through an advanced learning management system providing access to reading materials, video tutorials, live and recorded classes, e-books, discussion forums, and quizzes. Students receive exclusive access to Coursera platform for additional skill development through globally relevant certificates from top universities and companies. The flexible format allows working professionals to learn at their own pace while maintaining their professional commitments.

University Experience

Students experience a rich university environment through Manipal Academy of Higher Education, a UGC-entitled and NAAC A++ accredited institution. The program provides access to expert faculty with extensive industry experience, comprehensive placement assistance, alumni interactions, and networking opportunities. Students benefit from the university's strong industry connections and reputation, enhancing their career prospects in marketing and business management.

Word from the Directors

Dr. Pillai brings extensive experience in management education and research, serving as a Professor and member of the University Research Protocol Committee in Management and Social Sciences, providing students with cutting-edge knowledge in marketing management.

About the University

Established in 1953, MAHE is a private deemed university located in Manipal, Karnataka, India. Originally started as India's first self-financing medical college, it has evolved into a multi-disciplinary institution recognized as an Institution of Eminence by the Government of India. The university spans across 844 acres with campuses in Manipal, Mangalore, Bangalore, Jamshedpur, and international locations in Dubai and Malaysia. MAHE offers over 300 programs across 31+ streams, including medicine, engineering, management, humanities, and sciences.

#901-950

QS world ranking

#197

QS asia rank

#14

NIRF overall rank

Affiliation & Recognition

UGC

AICTE

NAAC

Institution of Eminence

Career services

MAHE provides comprehensive career development support through its dedicated placement cell. The institution facilitates student career growth through industry partnerships, recruitment drives, and career counseling services. Students benefit from extensive networking opportunities with top employers across sectors, including technology, healthcare, and management. The career services office organizes regular placement drives, industry interactions, and professional development workshops. The university's strong alumni network and industry connections help create valuable opportunities for internships and placements.

90%

Placement success rate

100+

Industry partnerships

51.03 LPA

Highest package

Top Recruiters

Course Start Date:
Starting soon
Applications Deadline:
12th July, 2025
Duration:
24 Months

₹ 2,92,000

Add to compare

Whom you will learn from?

Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.

Instructors

Dr. Rajasekharan Pillai

Professor

Dr. Pillai is an experienced academic professional who plays a significant role in both teaching and research. He teaches MBA students, equipping them with advanced management concepts and practical skills to excel in their careers. Additionally, he supervises Ph.D. scholars, guiding them through their research journeys and helping them contribute to the field of management and social sciences. Beyond his teaching and mentoring roles, Dr. Pillai is an active member of the University Research Protocol Committee, where he ensures that research within the domains of management and social sciences adheres to ethical and methodological standards. His contributions reflect a deep commitment to academic excellence and scholarly advancement.

Dr. KP Nandan Prabhu

Associate Professsor

Dr. K.P. Nandan Prabhu is an accomplished Associate Professor with extensive expertise in management education. Serving as a Coordinator for various academic programs and events, he plays a pivotal role in shaping and managing educational initiatives. With an impressive career spanning over 28 years, Dr. Prabhu has taught more than 15 subjects, focusing on accounting, finance, and organizational behavior. His vast experience and dedication to teaching have made him a respected educator and mentor, deeply committed to fostering academic and professional growth among his students.

Testimonials

Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.

Faculties

These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they’re here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.

Instructors

Dr. Rajasekharan Pillai

Professor

Dr. KP Nandan Prabhu

Associate Professsor

Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.

How much time should I dedicate to complete the learning activities?