PG Diploma in Marketing Management - Mangalayatan Online
The PG Diploma in Marketing Management from Mangalayatan Online provides comprehensive education in marketing operations and management techniques with emphasis on operational and logistics aspects. This one-year program equips students with in-demand skills including consumer behavior analysis, branding strategies, digital marketing, and sales management. Students master strategic tactics, develop communication proficiency, and understand sustainable development through specialized courses in e-marketing, retail management, integrated marketing communication, and distribution management, preparing them for leadership positions in marketing across various industries.
Instructors:
English
Course Start Date:
Starting Soon
Application Deadline:
Closing Soon
Duration:
1 Year
₹ 33,000
Overview
The PG Diploma in Marketing Management is a comprehensive one-year program providing specialized education in marketing operations, management techniques, and strategic marketing practices. Students gain expertise in marketing strategies, organizational behavior, e-marketing, retail management, and sales techniques. The curriculum prepares graduates for marketing leadership positions through focused training in business ethics, global business management, consumer behavior, service marketing, and distribution channel management.
Why Leadership & Management?
This program equips students with essential marketing knowledge and skills needed in today's digital-first business environment. Students master strategic marketing tactics, develop strong communication proficiency, and understand sustainable development principles. The flexible online format allows working professionals to enhance their marketing expertise while maintaining their current professional commitments, opening doors to diverse career opportunities in marketing management, brand development, and sales leadership.
What does this course have to offer?
Key Highlights
UGC approved online program
NAAC A+ graded institution
AICTE accredited
Comprehensive 40-credit curriculum
Flexible online learning format
Specialized marketing-focused curriculum
Placement support available
Expert faculty with extensive experience
Who is this programme for?
Marketing professionals seeking advancement
Graduates pursuing marketing specialization
Sales executives transitioning to strategic roles
Business development professionals
Digital marketing specialists
Brand managers and product managers
Entrepreneurs and business owners
Minimum Eligibility
Bachelor's degree from any recognized university
45% aggregate in Bachelor's degree
Completion of 10+2 education
Who is the programme for?
The program follows a semester-based structure spanning one year with two semesters. Students must complete 40 credits to earn the diploma. Admission requires a bachelor's degree with 45% aggregate marks from any recognized university. The curriculum balances foundational marketing principles with specialized knowledge through a structured learning approach.
Here's a Glimpse of Your Degree
*Disclaimer: The image is for illustrative purposes only and may be subject to change at the discretion of Management.
Selection process
How to apply?
Curriculum
The curriculum covers essential marketing management concepts across two semesters. First semester focuses on strategic management, organizational behavior, marketing management, e-marketing, and retail management. Second semester advances into business ethics, global business management, consumer behavior, service marketing, and sales distribution management. Each course is designed to build comprehensive marketing understanding and practical management capabilities.
There are 2 semesters in this course
Semester 1 introduces fundamental concepts of marketing strategies and corporate settings through Strategic Management and Organizational Behavior courses. Students explore Marketing Management to understand core marketing principles and practices. E-Marketing develops expertise in digital marketing channels and online consumer engagement. Retail Management covers retail operations, merchandising, and customer experience strategies. These foundational courses establish a strong base in contemporary marketing disciplines and strategic thinking. Semester 2 delves into specialized marketing topics beginning with Business Ethics and Corporate Governance, exploring ethical decision-making in marketing contexts. Global Business Management broadens perspectives on international marketing operations and cross-cultural consumer behavior. Consumer Behavior and Marketing Communication examines integrated marketing communication strategies, consumer psychology, and promotional techniques. Marketing of Services focuses on service marketing principles, service quality management, and customer relationship building. Sales and Distribution Management covers marketing channel management, distribution strategies, and sales force effectiveness. This comprehensive curriculum prepares students for diverse marketing leadership roles.
Semester 1
Semester 2
Programme Length
The program is designed as a one-year diploma comprising two semesters. Students can complete the program at their own pace through the flexible online learning format, making it suitable for working marketing professionals and recent graduates.
Whom you will learn from?
Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.
Instructors
Assistant Professor
MBA, Ph. D in Management
Assistant Professor
Tuition Fee
The total program fee is ₹33,000 all-inclusive. This comprises ₹15,000 per semester course fee, ₹1,000 per semester examination fee, totaling ₹32,000 annual fee, plus a one-time registration fee of ₹1,000. The structured fee payment allows students to manage their educational expenses semester-wise.
Fee Structure
Payment options
Financial Aid
Learning Experience
The program is delivered entirely online through Mangalayatan's learning management system. Students access recorded lectures, study materials, and interactive resources at their convenience. The flexible schedule allows learners to study at their own pace while balancing professional and personal commitments. Faculty support is available throughout the program duration.
University Experience
Mangalayatan Online, established in 2006, is a leading institution in India's higher education landscape. The university holds NAAC A+ grading, UGC entitlement, AICTE accreditation, and AIU membership. Students benefit from expert faculty with extensive experience in marketing and management, affordable programs, and placement support. The institution maintains strong industry connections with numerous recruiters and industrial collaborations.
Testimonials
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
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About the University
Mangalayatan University is a private university established in 2006 in Aligarh, Uttar Pradesh. Located on a 70-acre campus 20km from the Yamuna Expressway, the university offers undergraduate, postgraduate, and doctoral programs across multiple disciplines including Engineering, Business, Law, Pharmacy, and Liberal Arts14. The institution has graduated over 7,000 students and currently hosts approximately 3,500 students from India and abroad.
#1201-1400
QS World Ranking 2024
#6937
EduRank Global
#441
EduRank India
Affiliation & Recognition
UGC
AICTE
NAAC
BCI
Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
Instructors
Assistant Professor
MBA, Ph. D in Management
Assistant Professor
Career services
The university maintains a dedicated Training and Placement (T&P) Cell located in the SARAYU block, led by Director Er. T.S. Rajput and Training and Placement Officer Mr. Love Mittal. The cell provides comprehensive career development support including placement assistance, internships, and industry exposure. Services include resume building workshops, mock interviews, career counseling, and industry interaction sessions. The placement team works year-round to build industry relationships and facilitate student placements through on-campus and off-campus recruitment drives.
1000+
Total Placement Opportunities
500+
Number of Recruiters
10 LPA
Highest Package 2023
Top Recruiters
Course Start Date:
Starting Soon
Application Deadline:
Closing Soon
Duration:
1 Year
₹ 33,000
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.