Online MBA in Marketing Management - Manav Rachna Online
The Online MBA in Marketing Management from Manav Rachna Online is a UGC and AICTE-approved two-year postgraduate programme covering the full spectrum of strategic and digital marketing. Offered by MRCDOE across four semesters with 102 credits, the specialisation subjects include Consumer Behaviour, Marketing Communications, Marketing Analytics, Digital Marketing, and Services Marketing. The programme prepares students for both traditional and modern marketing environments, covering digital marketing, brand management, consumer behaviour, market research, advertising strategies, predictive analytics, and public relations. Delivered through live weekend classes with a blended learning model, it is designed for seasoned professionals seeking career advancement and fresh graduates aiming to build a strong marketing foundation. Graduates are well-positioned for roles including Digital Marketing Manager, Brand Manager, Market Research Analyst, Advertising Manager, Product Marketing Manager, and Public Relations Specialist across FMCG, e-commerce, IT, banking, and media sectors.
English
Not specified
Course Start Date:
July, 2026
Application Deadline:
Closing Soon
Duration:
2 Years
₹ 1,28,250
₹ 1,35,000
Overview
The Online MBA in Marketing Management at Manav Rachna Online is a UGC and AICTE-approved two-year postgraduate programme with 102 credits, designed to develop strategic and digital marketing leaders. Offered by MRCDOE across four semesters, the specialisation covers Consumer Behaviour, Marketing Communications, Marketing Analytics, Digital Marketing, and Services Marketing. The programme combines core management education with sophisticated marketing strategies, preparing graduates for roles across FMCG, e-commerce, IT, banking, and media sectors. Delivered through live weekend classes, it is suited to marketing professionals seeking advancement and fresh graduates building their career foundations.
Why Master of Business Administration (Online MBA)?
The Online MBA in Marketing Management at Manav Rachna Online stands out for its comprehensive coverage of both traditional and digital marketing disciplines within a single programme.
The specialisation goes beyond generic marketing theory to include Marketing Analytics, Services Marketing, and Digital Marketing as dedicated subjects, ensuring graduates are equipped for the data-driven and digitally transformed marketing landscape of today.
The programme's emphasis on strategic marketing leadership develops the ability to integrate marketing strategy with broader business objectives, while the digital transformation pillar covers SEO, content, social media, and analytics in applied depth.
With mentorship from marketing veterans and industry experts, live case studies, and UGC and AICTE recognition, this programme provides a strong, credentialled pathway to leadership roles across the most marketing-intensive sectors in the economy.
What does this course have to offer?
Key Highlights
UGC and AICTE-approved 2-year online MBA with 102 total credits
Live weekend classes on Saturday and Sunday
Specialisation subjects: Consumer Behaviour, Marketing Communications, Marketing Analytics, Digital Marketing, and Services Marketing
Digital transformation curriculum covering SEO, content writing, social media, and analytics
Strategic marketing leadership and brand management focus
Mentorship from marketing veterans and industry experts
Placement support including virtual career fairs, resume workshops, and interview preparation
Interested in career outcomes and specializations?
Who is this programme for?
Marketing professionals seeking to advance into leadership or management roles
Fresh graduates aiming to build careers in digital marketing, brand management, or market research
Entrepreneurs looking to develop strategic marketing and brand-building capabilities
Individuals targeting roles such as Digital Marketing Manager, Brand Manager, Market Research Analyst, or Advertising Manager
Professionals in FMCG, e-commerce, IT, banking, and media seeking a UGC and AICTE-recognised specialisation
Minimum Eligibility
Bachelor's or graduation degree in any discipline from a recognised university
Minimum 50% aggregate marks at graduation level
Working professionals and fresh graduates are eligible
Interest in marketing, branding, digital marketing, or consumer behaviour is advantageous
Access to a computer and stable internet connection required
Not sure whether you qualify for this programme?
Who is the programme for?
Admission to the Online MBA in Marketing Management is open to candidates holding a bachelor or graduation degree in any discipline from a recognised university with minimum 50% aggregate marks. Both working professionals and fresh graduates are eligible with no mandatory work experience requirement. The academic structure spans two years across four semesters with 102 credits. The marketing specialisation covers two subjects per semester over two semesters. Live classes are held on Saturdays and Sundays. Assessments consist of 30% internal evaluations through assignments, case studies, and practical projects, and 70% external examinations conducted through a secure online proctoring system at the end of each semester. The degree is recognised by UGC and approved by AICTE.
Selection process
How to apply?
Programme Length
2 years (4 semesters), delivered through live weekend classes on Saturday and Sunday. The marketing specialisation covers 2 subjects per semester. Flexible online format allowing students to attend lectures around their work schedule.
Tuition Fee
The Online MBA in Marketing Management at Manav Rachna Online is priced at Rs 1,35,000 for the full programme, payable on a semester-wise basis across four semesters. This structure spreads the financial commitment over two years, making the programme accessible without requiring a large upfront payment. Additional instalment options within each semester may be available. Students are advised to confirm the current payment schedule with the admissions team at the time of enrolment.
Fee Structure
Payment options
Need help understanding fees, EMI options, or scholarships?
Learning Experience
The Online MBA in Marketing Management is delivered through a blended learning model combining live weekend sessions with flexible access to course content. Live classes are held on Saturdays and Sundays, giving students the freedom to attend lectures around their professional and personal schedules. The curriculum is structured around real-world case studies and practical projects, ensuring that marketing theories are applied to actual business scenarios. Mentorship from marketing veterans and industry experts provides direct exposure to current marketing trends, technologies, and best practices. The programme's digital transformation pillar delivers hands-on coverage of SEO, content writing, social media, and analytics. Assessment is structured as 30% internal evaluations through assignments, case studies, and practical projects, and 70% external proctored examinations.
University Experience
Manav Rachna Online is the distance and online education arm of Manav Rachna Educational Institutions (MREI), based in Faridabad, Haryana. Recognised by UGC and approved by AICTE, it offers a broad portfolio of online programmes. The MBA in Marketing Management is designed by industry experts and taught with input from marketing veterans, ensuring the curriculum reflects current market demands. Placement support includes virtual career fairs, personalised counselling, resume building workshops, and interview preparation, with connections to top employers across FMCG, e-commerce, IT, banking, and media sectors.
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About the University
Manav Rachna University (MRU) is a private university located in Faridabad, Haryana, India. The institution was established in 2014 and has evolved into a comprehensive higher education center focused on professional and technical education. The university operates under the philosophy of student-centered learning and emphasizes practical training alongside theoretical knowledge.
8000+
Total Enrollment
20:1
Students:Faculty Ratio
85%
Placement Rate
Affiliation & Recognition
UGC
AICTE
NBA
NAAC
Career services
The Career Development Centre (CDC) at Manav Rachna University provides comprehensive support to students for their professional development and placement needs. The center maintains strong relationships with industry partners and organizes regular recruitment drives, pre-placement training sessions, and career counseling workshops. Students receive guidance on resume writing, interview preparation, and soft skills development. The CDC also facilitates industrial training, internships, and live projects to enhance practical exposure. Regular industry interaction sessions, guest lectures, and corporate workshops help students understand current market trends and requirements.
85%
Average Placement Rate
200+
Companies Visiting Campus
12LPA
Highest Package Offered
Top Recruiters
Course Start Date:
July, 2026
Application Deadline:
Closing Soon
Duration:
2 Years
₹ 1,28,250
₹ 1,35,000
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.