Online MBA in Digital Mktg & E-Commerce - Manav Rachna
The Online MBA in Digital Marketing and E-Commerce from Manav Rachna University is a 2-year, four-semester postgraduate management programme designed to equip students with advanced knowledge of digital marketing strategies, e-commerce tools, and data-driven business techniques. The programme covers SEO, content marketing, social media marketing, email marketing, and data analytics, preparing graduates to lead in one of the fastest-growing sectors globally. Live classes are held on Saturdays and Sundays, making the programme ideal for working professionals seeking to upskill without disrupting their careers. The curriculum is UGC-approved and aligned with current industry needs, incorporating real-world case studies and practical projects. Graduates are well-positioned for high-demand roles such as Digital Marketing Manager, Brand Manager, SEO/SEM Expert, Social Media Strategist, and E-Commerce Specialist at leading organisations including Facebook, Amazon, Google, Flipkart, and more.
₹ 1,28,250
₹ 1,35,000
Overview
The Online MBA in Digital Marketing and E-Commerce from Manav Rachna University is a 2-year, four-semester postgraduate programme delivering 102 credits of management and marketing education. Conducted via live classes every Saturday and Sunday, the programme is designed for graduates and working professionals who wish to master the tools and strategies powering the modern digital economy. The UGC-approved degree is delivered through a blended learning environment that combines expert faculty instruction, real-world case studies, and a 24/7 LMS platform, ensuring learners gain both theoretical depth and practical readiness.
Why Online MBA (Master of Business Administration)?
This programme is built for the demands of today's digital economy, offering a curriculum that directly addresses the skills employers seek in digital marketing and e-commerce leadership.
Live weekend classes enable working professionals to pursue an MBA without career interruption.
The UGC-approved degree carries national recognition and is valued by leading employers.
Students benefit from guidance by global faculty and industry professionals, exposure to current marketing tools and platforms, comprehensive placement assistance through a dedicated placement cell, and access to a strong alumni network.
The programme equips graduates for high-growth roles at some of the world's most recognised digital brands.
What does this course have to offer?
Key Highlights
UGC-approved 2-year online MBA programme with 102 credits
Live classes every Saturday and Sunday
Specialisation in Digital Marketing and E-Commerce
Curriculum covering SEO, social media, content marketing, email marketing, and data analytics
Comprehensive placement assistance via a dedicated placement cell
Global faculty and industry mentors
Blended learning with 24/7 LMS access
Alumni network access upon graduation
Who is this programme for?
Fresh graduates seeking a postgraduate management qualification in digital marketing
Working professionals looking to upskill or shift into digital marketing roles
Business owners and entrepreneurs wanting to enhance their digital presence
Career changers aiming to enter the e-commerce or digital marketing sector
Freelancers seeking structured expertise in online marketing strategies
Minimum Eligibility
Bachelor's degree in any discipline from a recognised university
Minimum 50% aggregate marks in graduation
Working professionals, graduates, and career changers are eligible
Valid government-issued photo ID required for enrolment
Stable internet connection required for live weekend classes
Not sure whether you qualify for this programme?
Admission Overview
Admission to the Online MBA in Digital Marketing and E-Commerce is open to graduates holding a Bachelor's degree in any discipline from a recognised university, with a minimum aggregate score. The programme is UGC-approved and structured as a four-semester, two-year degree offering 102 credits. Live instruction is scheduled for Saturdays and Sundays to accommodate working professionals. Online examinations are conducted in a Technology Enabled Proctored format, with an assessment structure comprising 30% internal assessments and 70% external evaluations, including multiple-choice questions, case studies, and subjective questions.
Selection process
How to apply?
Programme Length
2 years (4 semesters) with live classes on Saturdays and Sundays, totalling 102 credits
Tuition Fee
The total programme fee for the Online MBA in Digital Marketing and E-Commerce is Rs 1,35,000, payable on a semester-wise basis across the four semesters of the programme. The semester-wise payment model allows students to spread their investment over the duration of the course, reducing upfront financial commitment. Students are advised to confirm the exact per-semester instalment amount and available payment methods at the time of admission.
Fee Structure
Payment options
Need help understanding fees, EMI options, or scholarships?
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About the University
Manav Rachna University (MRU) is a private university located in Faridabad, Haryana, India. The institution was established in 2014 and has evolved into a comprehensive higher education center focused on professional and technical education. The university operates under the philosophy of student-centered learning and emphasizes practical training alongside theoretical knowledge.
8000+
Total Enrollment
20:1
Students:Faculty Ratio
85%
Placement Rate
Affiliation & Recognition
8000+
Total Enrollment
20:1
Students:Faculty Ratio
85%
Placement Rate
Affiliation & Recognition
Career services
The Career Development Centre (CDC) at Manav Rachna University provides comprehensive support to students for their professional development and placement needs. The center maintains strong relationships with industry partners and organizes regular recruitment drives, pre-placement training sessions, and career counseling workshops. Students receive guidance on resume writing, interview preparation, and soft skills development. The CDC also facilitates industrial training, internships, and live projects to enhance practical exposure. Regular industry interaction sessions, guest lectures, and corporate workshops help students understand current market trends and requirements.
85%
Average Placement Rate
200+
Companies Visiting Campus
12LPA
Highest Package Offered
Top Recruiters
₹ 1,28,250
₹ 1,35,000
Frequently asked Questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.